October 2026

Racold, India’s leading premium water heating solutions brand from Ariston Group, with a heritage rooted in Italian design and innovation, has partnered with The Restore Awards® as its Earth Partner. The association reinforces Racold’s commitment to energy efficiency and more sustainable approaches to everyday comfort.   Racold joins the Restore Awards as Earth Partners   The partnership comes at a time when sustainability is increasingly influencing how consumers, businesses and institutions think about the technologies they use every day. As Earth Partner, Racold will contribute to the larger conversation around how innovation can enable more responsible choices, particularly in areas where energy efficiency can have a direct and measurable impact. The partnership brings together Racold’s expertise in efficient heating technologies with a platform focused on positive impact for people and the planet.   Racold’s focus on “Sustainable Comfort For Everyone” is rooted in this intersection of comfort and efficiency. Its portfolio of advanced water heaters and heat pump solutions is designed to optimize energy usage, and reduce energy consumption by up to 70%*, depending on the application and operating conditions. By enabling more efficient heating, these solutions can help households and businesses reduce their energy footprint while continuing to meet their everyday hot water requirements efficiently.   The opportunity extends beyond individual products to the wider built environment. As businesses and institutions increasingly integrate energy efficiency into their infrastructure and operational priorities, technologies such as heat pumps can play a role in reducing energy demand and supporting the transition towards more sustainable systems.   Commenting on the association, Mohit Narula, Managing Director & Country Manager – Ariston Group India Pvt. Ltd, said, “Comfort and sustainability need not be competing priorities. The opportunity lies in using technology to deliver the comfort people need while consuming energy more responsibly. Our association with The Restore Awards reflects our belief that sustainability is also about making better choices in the technologies we use every day. Through our energy-efficient water heating and heat pump solutions, we are working towards making responsible comfort a more practical reality for consumers and businesses.”   As the conversation around sustainable living and infrastructure evolves, Racold remains focused on solutions that bring together performance, energy efficiency and environmental responsibility. Through its association with The Restore Awards®, the brand seeks to reinforce a simple proposition: the future of comfort is not just about how well we live, but how responsibly we use the resources that make that comfort possible.   About Racold Racold is one of India’s leading premium water heating solutions providers and a wholly owned subsidiary of Ariston Group, the Italian global leader in sustainable thermal comfort. With over six decades of expertise, Racold combines Italian design, global engineering and local manufacturing to deliver innovative, energy-efficient and durable water heating solutions for residential, commercial and institutional applications. Its comprehensive portfolio includes instant and storage water heaters, heat pumps and customized hot water systems equipped with advanced technologies. Backed by Ariston Group’s presence across more than 40 countries and its expertise in water heating, space heating and renewable energy technologies, Racold brings global innovation tailored to the evolving needs of Indian consumers. Recognized as the only water heating brand in India to receive the Bureau of Energy Efficiency (BEE) Award ten times, Racold continues to redefine everyday comfort through innovation, performance, safety and sustainability, supported by a robust nationwide service network.* Up to 70% electricity savings compared to conventional electric water heating solutions.

Azbil Corporation (Tokyo Stock Exchange Code: 6845) announces that it will participate as a Platinum Partner at Industrial Transformation ASIA-PACIFIC 2026 (hereinafter “ITAP”), taking place from 21 – 22 October 2026, at Suntec Singapore Convention & Exhibition Centre in Singapore.   Azbil to Present Automation Solutions as a Platinum Partner at Industrial Transformation ASIA-PACIFIC 2026   Leveraging HANNOVER MESSE’s expertise, ITAP 2026 is jointly organized by Deutsche Messe and the Singapore Manufacturing Federation. Under the theme “Transform Tomorrow Today,” this year’s edition addresses a critical shift across regional manufacturing: accelerating the adoption and commercial deployment of digital technologies to drive productivity, resilience, and sustainable growth. At ITAP, Azbil will showcase its theme, “Automation Solutions Driving Evolution and Co-Creation,” demonstrating how its solutions help customers turn operational data into actionable insights, optimize performance, and address evolving industry challenges. As a trusted automation partner, Azbil looks forward to engaging with manufacturers, facility operators, and industry stakeholders to exchange ideas, strengthen partnerships, and explore new opportunities for innovation. Guided by its Purpose, “Expanding Technological Frontiers, Unlocking Human Potential,” Azbil will continue to create new value through its advanced measurement, control, and automation technologies and through co-creation with customers and partners, contributing to more reliable, efficient, and sustainable industrial operations. Event Overview   Event Industrial Transformation ASIA-PACIFIC 2026 Dates 21 – 22 October 2026 Location Suntec Singapore Convention & Exhibition Centre, Singapore Hall 406, Booth B3 Registration Registration site (Free registration for Visitor Pass) Product Showcase Advanced automation Control Valve 6000 Series: Engineered for optimal flow control performance, the Control Valve 6000 Series provides precise and stable control for industrial processes. Designed for reliability and efficiency, it helps plants maintain consistent performance while supporting safe and sustainable operations.   we.ble™: we.ble is Azbil’s unified brand for Next-Gen Solution for plants and factories. By bringing together Azbil’s applications and services, it enables more seamless use of data and closer integration across operations. Through collaboration and co-creation with customers and partners, Azbil aims to support safe, stable, and efficient operations.   Building automation Intelligent Building Management System (IBMS): An open and scalable platform that integrates, monitors, and controls multiple building systems through a unified interface. It provides operational insights that support efficient facility management and efforts to improve Power Usage Effectiveness (PUE). For details, please visit the following website. www.azbil.com/corporate/seminar/back_index.html * Posted information is accurate as of the date of announcement. www.linkedin.com/company/azbil-southeast-asia-and-india/   About Azbil Corporation Azbil Corporation, formerly known as Yamatake Corporation, is a leading company in building and industrial automation, using its measurement and control technologies to provide customers with high value-added solutions to make their operations more efficient and sustainable. Founded in 1906, the Azbil Group consists of 30 companies and operates in 16 countries, providing cutting-edge solutions and services to meet the diverse needs of its global customers. As of March 31, 2026, the Azbil Group employed about 9,000 people worldwide and generated JPY 298.9 billion in revenue. To learn more about Azbil Corporation and its solutions, please visit Azbil’s website at www.azbil.com.

Bisleri International has unveiled limited-edition packs featuring Singh vs Kaur 2, starring Gippy Grewal and Shehnaz Gill. The special-edition packs are available in 250 ml, 500 ml and 1 L formats across Punjab and Delhi.   Punjabi Cinema Meets Everyday Hydration as Bisleri Unveils Singh vs Kaur 2 Limited-Edition Packs   The collaboration brings together the cultural relevance of Punjabi cinema and an everyday consumer touchpoint, allowing audiences to experience a familiar part of popular culture beyond the big screen. The limited-edition packs also reflect the growing consumer interest in brands creating more culturally relevant and distinctive experiences through their products.   Commenting on the collaboration, Tushar Malhotra, Senior Director, Bisleri International, said, “Punjabi films are known for their larger-than-life energy, humour and an unmistakable sense of fun, and Singh vs Kaur 2 brings all of that to the screen. We wanted to take that spirit beyond the theatre and onto something consumers interact with every day. These limited-edition Bisleri packs are our way of adding a little more colour, character and Punjabi flavour to an everyday moment.”   The Singh vs Kaur 2 limited-edition packs are available in 250 ml, 500 ml and 1 L formats across Punjab and Delhi. About Bisleri International Pvt. Ltd With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 90 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.   Bisleri International has a strong presence with 130 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.   The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.   For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com

Hong Kong Hong Kong’s Halloween celebrations have long been recognised across Asia for their vibrant atmosphere and creative diversity. This year, the Hong Kong Tourism Board (HKTB) is scaling up the event by joining hands with industry partners to launch the first-ever “Hong Kong Halloween Month”, a city-wide, cosplay themed street party that will roll out over several weeks at popular tourist spots. Combined with signature Halloween programmes at Hong Kong Disneyland Resort and Ocean Park Hong Kong, as well as a range of exclusive, limited-time experiences around town, the initiative will transform the entire city into a giant Halloween party and give travellers a compelling reason to visit.   The theme of “Hong Kong Halloween Month” is “Make the Streets Your Runway”​   HKTB Executive Director Anthony Lau said, “What was once concentrated on a single day or a few venues is being upgraded into ‘Hong Kong Halloween Month’, a city-wide celebration spanning an entire month. We want to turn up the festive energy across all corners of the city and invite visitors and locals alike to dress up, join the street party themed ‘Make the Streets Your Runway’, and experience a Halloween celebration found ‘Only in Hong Kong’. I extend my sincere gratitude to all our partners, supporting organisations and the wider industry for coming together to deliver the most exciting Halloween festivities possible. Our shared ambition is to make Hong Kong the go-to Halloween destination in Asia — the first city that comes to mind when people think of where to celebrate — while drive footfall and business opportunities across districts and sectors.” Hong Kong’s Largest Halloween Cosplay Street Party Takes Centre Stage as The Whole City Dresses Up to Join the Revelry In addition to promoting the Halloween celebrations at the two major theme parks, HKTB has partnered with Hongkong Land, Kai Tak Sports Park, the Lan Kwai Fong Association, Langham Place and Sino Group to elevate the city’s Halloween festivities, creating Hong Kong’s largest-ever cross-district Halloween cosplay street party and calling on people of all ages to dress up and join in the Halloween revelry. Starting on 17 October and spanning three consecutive Saturdays, popular tourism districts including Central, Kai Tak, Lan Kwai Fong, Mong Kok and Tsim Sha Tsui will come alive with Halloween cosplay street parties featuring a wide array of programmes, including electronic music parties, cosplay carnivals, interactive ghost performances and immersive experiences. Blending classic Halloween elements with popular anime and movie characters, contemporary art and distinctive local culture such as Hong Kong’s iconic red minibuses and Cantopop, the events will offer a uniquely Hong Kong Halloween experience. The citywide festivities will culminate on Halloween night, 31 October, inviting locals and visitors alike to join in the fun across the city. Signature Halloween Events at Two Major Theme Parks Now in Full Swing Hong Kong’s two theme parks have once again rolled out their highly anticipated signature Halloween events, complementing the citywide festive atmosphere and adding even more exciting experiences to “HK Halloween Month”. From now until 1 November, Hong Kong Disneyland Resort presents “Disney Halloween Time”, transforming the resort into an ultimate playground for guests to dress-up and have fun! Disney Villains and Disney friends are ready for wicked encounters with guests, bringing a line-up of entertainment offerings, including the all-new musical celebration “Mickey’s Happy Halloween Adventure”, a grander “Uninvited! A Villains Takeover Party”, award-winning musical “Let’s Get Wicked”, along with a variety of themed food and beverages, merchandise, and Trick-or-Treat experiences. Ocean Park Hong Kong’s annual “Halloween Fest” is making a sensational return! Running from now until 1 November, the event unlocks four thrilling scare experiences and a packed line-up of unmissable Halloween entertainment. Highlights include a landmark collaboration with “Under the Castle”, an original intellectual property (IP) created by internationally renowned artist Jackson Wang, delivering an immersive, multi-sensory horror experience. Visitors can also enjoy themed dining, limited-edition merchandise, and a series of interactive activities. Blending scares with high-energy fun, Ocean Park welcomes visitors to celebrate Halloween at the Park. Open-Top Sightseeing Buses and “Ding Ding” Specially Open for Halloween — Free Rides for Festively Dressed Visitors The “Hong Kong Halloween Month” festive experience will further extend across the city as HKTB has teamed up with Citybus and Hong Kong Tramways to offer complimentary Halloween night rides, allowing visitors to soak up the atmosphere and capture memorable photos along the way. Citybus will launch a Halloween-themed open-top sightseeing bus route to major festive hotspots on Hong Kong Island and in Kowloon, including Statue Square in Central, Langham Place in Mong Kok, Kai Tak Sports Park, Tsim Sha Tsui Centre and Lan Kwai Fong. Visitors who turn up in creative Halloween costumes can ride for free and take in the city’s lively Halloween atmosphere from a whole new perspective.   Meanwhile, the long-established Hong Kong Tramways will also transform two themed trams into Halloween party trams, running between Causeway Bay and Sheung Wan (Western Market). Normally reserved for private hire, the party trams will be specially opened to the public this Halloween. Visitors dressed in festive attire can hop on board free of charge and enjoy Hong Kong’s night scenery as part of a one-of-a-kind Halloween “Ding Ding” tram experience.    The number of operating days and departures for the limited-time free night rides on the Citybus sightseeing buses and the Hong Kong Tramways party trams will be a total of six days, covering 17–18 October (Saturday and Sunday), 24–25 October (Saturday and Sunday) and 30–31 October (Halloween Eve and Halloween Day). The sightseeing buses will run between various locations, departing every 45 minutes. While the party trams will depart hourly. The increased frequency allows participants to plan their itineraries flexibly and enjoy multiple Halloween hotspots with ease.   Share Your Halloween Moments and Win Prizes  To encourage visitors to take part in “Hong Kong Halloween Month” and share their festive experiences, HKTB will host a social media campaign during the event period. Participants simply need to post photos or

SharonPly honoured five master woodcraft artisans at the seventh edition of its annual I AM STRONGEST Awards, recognising their exceptional craftsmanship, dedication and contribution to preserving India’s rich woodcraft traditions.   L-R: Kumarasamy Ramesh, S. Thirunavukkarasu, S. Maasnam, Vishnu Khemani, Appar Lakshmanan and R. Rangachari at I AM STRONGEST Awards   The 2026 edition, themed “CARVED IN STRENGTH: Honouring Generations of Craftsmanship & Innovation,” celebrated the people behind some of the country’s most intricate wooden creations. From temple chariots and sacred sculptures to monumental doors and architectural woodwork, the awardees represent generations of knowledge, skill and perseverance that continue to keep traditional craftsmanship alive.   The five awardees were Perunthachar Appar Lakshmanan, Dr. R. Rangachari Sthapathi, Thiru. S. Maasanam Achari, Thiru. S. Thirunavukkarasu Sthapathi, and Thiru. Kumarasamy Ramesh Sthapathi. Their work spans temple and heritage projects across India and overseas, while their contributions extend beyond craftsmanship to training, knowledge-sharing and supporting the wider artisan community.   Perunthachar Appar Lakshmanan was recognised for his innovative approach to traditional carpentry, including his distinctive wooden car, bike and household creations. A master carpenter from the Thiruvallur region, he has created temple chariots at several locations across Tamil Nadu, including the Tamil Ther at Chennai International Airport. A recipient of the Poompuhar State Award for 2011–2012, he has also authored ten books on carpentry and trained students in wood sculpture.   Dr. R. Rangachari Sthapathi was honoured for carrying forward a 13-generation legacy of temple chariot making and traditional wood sculpture. Through Rangachari Traditional Wood Sculptures, he creates hand-carved sculptures, decorative panels and architectural woodwork rooted in Tamil Nadu’s craft traditions. His work reflects both the intricate detailing of traditional sculpture and his commitment to passing this knowledge on to future generations.   Thiru. S. Maasanam Achari was recognised for his mastery of large-scale wood carving using traditional hand tools. Based in Madurai, he continues a family craft tradition spanning for about 55 years, working with his brothers to create deity figures, Chettinad-style doors and pooja mandapams. His family workshop has contributed wooden structural components to the Meenakshi Amman Temple’s Velli Ambalam silver mandapam and supplied carved pillars and deity sculptures to Malaysia.   Thiru. S. Thirunavukkarasu Sthapathi was honoured for his extensive contribution to crafting temple vahanams and preserving the intricate sculptural traditions associated with sacred processional works. A graduate of the Government College of Sculpture and Architecture, Mamallapuram, he carries forward his traditional practice through MARABU in Andipandal. His major works include a 62-foot chariot for the Sri Pandurangan–Rukmini Temple at Govindapuram and the 32-foot Athi Vinayagar sculpture, carved from athi wood, installed in Nagapattinam.   Thiru. Kumarasamy Ramesh Sthapathi was recognised for combining craftsmanship with a strong commitment to the welfare of fellow artisans. With more than two decades of experience, he leads Manasa Wood Creations, specialising in traditional woodcraft and large temple timber structures. Among his major projects are the 90 doors created for Ayodhya’s Shri Ram Janmabhoomi Mandir, handed over in November 2025, along with temple projects undertaken in India and overseas.   Speaking on the occasion, Mr Vishnu Khemani, Founder and Managing Director, SharonPly, said, “A finished creation reflects not just skill, but years of learning, discipline and experience. Through this year’s I AM STRONGEST Awards, we place the maker at the centre, celebrating artisans whose expertise preserves traditional knowledge while evolving with contemporary needs. CARVED IN STRENGTH reflects SharonPly’s long standing association with wood and our respect for the craftsmanship that transforms it into functional, architectural and cultural creations. By honouring these masters of woodcraft, we hope to inspire greater appreciation for skilled craftsmanship and encourage the transfer of knowledge across generations. I AM STRONGEST continues to spotlight individuals whose achievements and contributions inspire others.”   I AM STRONGEST: Celebrating Strength in Every Form Launched in 2019, the SharonPly I AM STRONGEST Awards celebrates individuals whose actions demonstrate strength, resilience and service to society. Its first edition honoured wheelchair basketball player Malathi and social change maker Logammal. In 2020, the Awards paid tribute to frontline workers who lost their lives during the COVID-19 pandemic, while the 2021 edition recognised everyday heroes who supported communities during the pandemic’s second wave. Both editions were held online. In 2022, the platform turned its attention to animal welfare, celebrating individuals whose work extended to birds, elephants and other animals. The 2024 edition honoured Tamil Nadu’s Olympic hockey legends, while the 2025 edition recognised retired senior Army officers who continue to contribute to public understanding as defence analysts.   With each edition, I AM STRONGEST has sought to make a different form of strength visible. In 2026, the spotlight turned to artisans whose names may be less familiar than the remarkable works they have created—recognising the skill, experience and dedication behind generations of craftsmanship.   About SharonPly Established in 1987, SharonPly offers plywood, decorative veneers, doors and related products. Its manufacturing facility is located in Gummidipoondi – India’s largest plywood manufacturing facility, near Chennai, and is among. The company’s connection with wood gives the 2026 edition of I AM STRONGEST Awards particular significance, as it recognises the human skill, knowledge and dedication that transform wood into products, structures and cultural creations.

The campaign builds on Crocs’ global ‘Feel It All’ creative platform for India, tapping into the festive season as a moment of connection, celebration and self-expression. KL Rahul is joined by veteran actor Dalip Tahil, creators Rida Tharana and Prish, and the internet’s favourite bodyguard Amin Khan, reflecting the diverse personalities and perspectives that define modern celebrations. A festive capsule collection of CrocsTM shoes and elevated Jibbitz™ charms put personalization at the heart of occasion dressing.   This festive season, Crocs, a world leader in innovative casual footwear for all, brings its global Feel It All platform to life through a lens inspired by modern India. Starring Brand Ambassador KL Rahul and a diverse cast of personalities, the campaign reflects a new era of celebrations that are increasingly personal, expressive, and multifaceted. As consumers seek styles that help them showcase their individuality without compromising comfort, Feel It All highlights Crocs’ unique ability to bring together comfort, style and personalization across every festive occasion.    Crocs Festive Campaign   Campaign video link: www.instagram.com/reel/DeGj8-gs96j/?stkn=bXNyYmR3bmk1Y2Vu   At the center of the campaign is a social-first film featuring KL Rahul, built around a playful ‘dhoom scroll’ that transforms his feed into a gateway to a series of festive experiences. As Rahul navigates a stream of posts, each swipe draws him into a different world featuring actor Dalip Tahil, creators Rida Tharana and Prish, and internet-famous bodyguard Amin Khan. Together, they bring to life the many ways India comes together during the festive season, with each character’s unique quirks, traditions and distinctive sense of style offering a fresh perspective on modern celebration.  Set against an original soundtrack by industry stalwart Mikey McCleary, the narrative unfolds through a series of unexpected encounters that capture the diversity, energy and individuality that define the season today. As Rahul moves through these moments, the line between the digital and real world begins to blur, culminating in a simple realization: while social feeds may capture the spirit of the season, its most meaningful moments are experienced with the people around us.  Woven seamlessly into the campaign narrative is Crocs’ festive capsule collection, featuring the Classic Ballet silhouette and Saturday Sandal styled with elevated, blingy Jibbitz charms. Through the distinct styles and personalities featured in the film, the collection demonstrates how comfort, customization, and festive dressing can come together in a way that feels personal to every celebration.    Commenting on the campaign launch, Varun Sehgal, SVP & General Manager, APAC, Crocs, said, “India’s festive season is not only a key business moment but also a powerful expression of culture, identity and individuality. With Feel It All, we wanted to celebrate the different ways people show up during this time of year. By pairing our iconic silhouettes with festive styling and personalization, we’re giving consumers fresh inspiration to make Crocs a part of their celebrations while staying true to their own unique style.”    KL Rahul, Crocs’ Global Brand Ambassador, added, “I am someone who usually enjoys being away from the spotlight, so being part of a film with so much energy and personality was fun for me. What made the experience even more interesting was discovering how I could style Crocs shoes and Jibbitz charms with festive looks and seeing how naturally they worked with even the most elevated outfits.”    Conceptualised by One Hand Clap, the campaign brings together a vibrant mix of characters and festive moments through the lens of KL Rahul’s feed. Speaking about the campaign, Nirzery Iswalkar, Group Creative Head, One Hand Clap said, “The idea was to create a festive celebration that feels as varied and unpredictable as the people in it. KL Rahul’s social media feed gave us the perfect device to move between different worlds, personalities and moments while keeping the film playful and full of energy. Every swipe brings a new story, but Crocs is the thread that brings them all together.”    Young, playful and feel-good, the film celebrates the freedom to show up as yourself and enjoy the season your own way.    Beyond the campaign film, Feel It All will come to life through an integrated 360-degree rollout across digital, social, influencer and retail channels. Supported by creator collaborations, festive gifting, elevated in-store experiences and curated seasonal assortments, the campaign reinforces Crocs’ distinctive blend of comfort, style and personalization across every consumer touchpoint.    About Crocs, Inc. Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company’s brands include Crocs and HEYDUDE, and its products are sold in more than 85 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit investors.crocs.com. To learn more about our brands, visit www.crocs.com or www.heydude.com. Individuals can also visit https://investors.crocs.com/news-and-events/ and follow both Crocs and HEYDUDE on their social platforms. 

While other brands are chasing the breakeven point, RediClinic, a startup based out of Hyderabad has set a new benchmark in growing a D2C brand from the ground up. RediClinic is a natural supplement brand which is thriving in the Indian nutraceutical market without any investment, as of yet. The brand started off with the aim to provide actual supplements instead of weak and poorly made nutraceuticals that are in the market.   RediClinic’s exponential growth within 8 months, creating a new benchmark in the D2C market   In India, less than 4% of D2C brands actually make it to a profitable point within the first 3 years. However, with exquisite market strategy and GTM strategy that aimed exactly for the audience that would buy the product, RediClinic has actually created a case study in understanding consumer behaviour and buyer psychology.   The team claims, “There are no limitations to brands and their growth. Everything is possible if you connect with the consumer in the right way”. With this kind of a mindset, RediClinic is set to break the valuation of 100CR by the end of the next financial year. Already at the milestone of 60CR+, the brand is relentless with only one objective in mind: Creating supplements that actually help. Their hero product – Diacontrol, has already become the talk of the town among many tier 1 and tier 2 geographic locations.   We have cumulatively listed out the brand journey, which can also be studied as a case study for D2C growth in India. The brand faces some of the legacy players in the industry like Dabur and other brands in the D2C space like Wellbeing Nutrition, but their ability to close down on a certain segment has proven to be the most important factor that has helped the brand to grow its consumer base without extra marketing cost. Their branding also entices the premium segment and without any doubt resonates with the audience that it aims to reach.   Why is RediClinic Growing at the speed of light? The prime reason for RediClinic’s growth is their product. They literally have customers who would buy the product without the packaging because of the veritable results that their products give. There are many other reasons like their service, personalized outreach and taking account of every customer concern. Their product is probably one of the only nutraceuticals that are going for a clinical trial. Hence, buying from RediClinic is buying with trust and living with confidence, all encapsulated with pure ingredients and verified formulation.   So, when you buy a RediClinic product, you don’t only buy a supplement – You buy Trust!   RediClinic has actually stemmed from the very need of the founder, where he wanted to help his father by battling diabetes. Looking for the right natural support, going through formulations from across the globe, he finally came across research and a formulation that has been used in several countries like the US and Uganda, where diabetes remission is being studied at length.   To Conclude with Confidence In the Indian D2C space, getting to the pinnacle is a struggle, but with products like RediClinic’s, we can be assured that the consumer market can be conquered. All it took was 8 months for them to grow up to 26x of revenue; with a steady growth rate of 35% every month. Their strategy can be studied, implemented and understood to encourage D2C growth.

MSMEs must move faster in adopting quality processes and build quality into every stage of their operations, from design and manufacturing to delivery, to become stronger contributors to India’s global competitiveness, emerged as a key message on Day 2 of the third edition of the IFQM Symposium 2026 in New Delhi.   Shri Kinjarapu Rammohan Naidu, Hon’ble Minister of Civil Aviation, Government of India with GC members of IFQM   The second day of the symposium focused on translating the quality and innovation agenda into action, with discussions around strengthening MSME capabilities, building industry–academia partnerships, developing talent and leveraging technology to improve productivity and competitiveness. As part of this effort, IFQM announced plans to roll out a leadership programme for MSMEs and subsequently extend a similar programme to large industries, with a focus on sharing best practices, reducing waste, improving quality and driving innovation through education and continuous learning.   Delivering the keynote address on “Wings of Viksit Bharat: Transforming India into a Global Aviation Hub,” Shri Kinjarapu Rammohan Naidu, Hon’ble Minister of Civil Aviation, Government of India, emphasised the need to strengthen India’s aviation manufacturing ecosystem and develop capabilities across the supply chain.   He said, “The ultimate goal is to make aircraft in India. The government is committed to providing policy support for the aviation sector, especially for MRO. Prime Minister Shri Narendra Modi has set a target of 350 airports by 2047; we are working to achieve it. But we need to strengthen aviation manufacturing in India. The industry needs to understand the importance of material quality; we need more people and more clusters; we also need skilling, from design to the factory floor. It has to be reflected in the Indian aviation sector.”   The Minister also called upon global OEMs to bring together their supply-chain partners and MSMEs through collective industry forums. He urged companies such as Boeing and Airbus, etc to lead discussions with Indian MSMEs on the requirements of the aviation industry, noting that clarity on product and quality specifications would enable MSMEs to better plan, innovate, design and manufacture to global standards. He also highlighted the role that institutions such as IFQM can play in facilitating this collaboration.   IFQM, established by a consortium of India’s leading enterprises, is an industry-led movement committed to catalysing Indian organisations to become globally competitive and export-capable through Quality, Innovation and Excellence. The Foundation is focused on strengthening the capabilities of Indian industry, including MSMEs, through initiatives that promote quality, innovation and sustainable development in line with the nation-first objectives of Viksit Bharat.   From Quality Intent To Measurable Action The two-day symposium brought together senior industry leaders, policymakers, global quality experts, CEOs, CXOs, academia and MSMEs to explore how India can leverage its scale, technology and human capital to build globally competitive enterprises.   In his concluding remarks, Mr. Venu Srinivasan, Chairman, IFQM, emphasised that quality must become a personal commitment across leadership and organisations. He said, “Our shared responsibility is to build India’s reputation and make it synonymous with Quality. Quality must be a personal commitment from the leaders. Change begins at the top. To build a world-class company, innovation has to be continuous; follow the standards. Be willing to make mistakes and learn to correct them quickly. Daily discipline has to be part of the work.”   Highlighting the critical role of MSMEs in India’s growth, he added, “MSMEs are the foundation of any country, and vibrant MSMEs are key to the country’s success. IFQM’s single-minded purpose is to make 5,000 MSMEs part of quality and innovation and to become part of a nationwide movement. Caring and sharing is a critical journey. Our commitment is to make quality a habit; it should start at home.”   Mr. Soumitra Bhattacharya, CEO and Director, IFQM, highlighted the organisation’s ambition to scale its MSME engagement and turn collective industry participation into measurable action. He said, “We create USPs and turn plans into action. We had 200-plus MSMEs; we are looking at 500-plus, and the next target is 1,000-plus MSMEs. How can we use our members and non-members as force multipliers? We need to create a burning platform and work together, contribute, cooperate and participate.”   Mr. T.V. Narendran, CEO & Managing Director, Tata Steel, emphasised the need to build momentum and a critical mass around quality. He said, “We need to create momentum, create a critical mass, and the mindset. Industry-academia tango has to happen for real success and quality in the MSME ecosystem. To build a quality culture, we need to go beyond CEOs; there are many ways to influence it.”   Mr. K.N. Radhakrishnan, Director & CEO, TVS Motor Company, stressed the need to accelerate the transformation of MSMEs into process-driven organisations. He said, “I believe there is a lot to do. As an example, how to transform the 132 MSMEs that TVS Motors has released, in the next 90 days. Transforming Indian companies to be process-driven. Intensify the CEO connect sessions; the more we share, the more we achieve.”   Building Quality and Governance Across Sectors Day 2 featured four keynote addresses that explored how organisations can strengthen their understanding of customers, challenge existing systems and processes, and use both successes and failures as opportunities to improve quality.   The discussions brought together industry leaders around themes including “Creating Force Multipliers for the Industry-led Movement,” “Quality to Credibility: Building Trust at Global Scale,” “Instilling a Culture of Quality Excellence: Boardroom to Shopfloor,” “From Incremental to Breakthrough: Reimagining Kaizen at Scale,” “Deploying AI for Manufacturing and Services,” and “Strengthening Partnerships Globally.”   Dr. Masahiko Mori, President & Group CEO, DMG MORI, highlighted the importance of understanding customer needs and using real-world data to improve products and solutions. He said, “Customers’ culture is also important, and understanding it is key to acquiring and retaining customers. Gathering data from the customer site is very critical. Using the data, the company can customise the software for customers’ requirements.”   Speaking on the importance of leadership commitment

Ai+ Smartphone today announced festive pricing for the Nova and Pulse series on Flipkart’s Big Billion Days 2026. Starting at Rs. 8,999*, the lineup brings clean design, lasting power, and everyday performance – built in India, powered by NxtQuantum OS.   BBD price Reveal   Nova and Pulse are designed for how people actually use their phones: long days, clear cameras, smooth displays, and prices that stay within reach. From Pulse 2 to Nova 2 Ultra, and NovaFlip for those who want something new, every model is a reason to upgrade – not a compromise.   The Nova and Pulse series Pulse 2 — Rs. 8,999 · 6000mAh · 50MP AI camera Pulse 2 FE — Rs. 8,999* · MediaTek G81 · 50MP Nova 2 5G — Rs. 11,999 · 6000mAh · 50MP AI · dual 5G Nova 2 Neo 5G — Rs. 12,999 · Dimensity 6300 · Sony IMX582 Nova 2 Power 5G — Rs. 15,999* / Rs. 16,999* · 7000mAh · dual-colour design Nova 2 Pro 5G — Rs. 16,999* / Rs. 17,999* · Dimensity 7100 Nova 2 Ultra 5G — Rs. 18,999* · 1.5K AMOLED · IP68 · Dimensity 7400 NovaFlip 5G — Rs. 49,999 · foldable · dual AMOLED · 50MP   *Including bank offers. Offers valid while stocks last. Available for a limited period on Flipkart during Big Billion Days 2026.   About Ai+ and NxtQuantum Shift Technologies NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign operating system, and is committed to building technology that is designed, engineered, and developed in India while remaining globally competitive.   About Ai+ Smartphone Ai+ Smartphone is a next generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.   From redefining smartphones to pioneering AIoT products as part of the company’s Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.

Sapthagiri NPS University (SNPSU) has entered into a Memorandum of Understanding (MoU) with Google to introduce an Agentic AI programme, marking a significant step in the university’s efforts to bring emerging AI technologies into mainstream higher education. The university describes the initiative as the first university-level Agentic AI programme in Karnataka in partnership with Google Cloud.   MOU Signing & File Exchange between SNPSU and Google Cloud, with Shanoop, Head, Google AI GTM, India, and G. D. Manoj, Pro-Chancellor, SNPSU   The collaboration is aimed at strengthening AI education, research and industry engagement by giving students exposure to emerging technologies and practical applications of intelligent systems. It also seeks to build capabilities that enable students and faculty to engage meaningfully with the rapidly evolving field of AI.   Speaking at the MoU signing, Shanoop, Head, Google AI GTM, India, said, the collaboration represents the beginning of a broader vision for technology-led education. He highlighted the potential of the initiative to serve as a model for progressive institutions looking to integrate emerging technologies into academic learning and prepare students for an increasingly AI-driven world.   G. D. Manoj, Pro-Chancellor, SNPSU, emphasized the need to view AI not merely through the lens of its impact on employment, but as a powerful tool for extending human capability. He noted that educational institutions have an important role to play in helping students understand AI, use it responsibly and harness its potential to create meaningful solutions for society.   Reinforcing the importance of integrating AI across disciplines, Dr. Jayanthi V,Vice Chancellor, SNPSU, highlighted the growing relevance of emerging technologies across higher education, including medicine and allied health sciences. She pointed to applications of AI in areas such as research, diagnostics, teaching and learning, and emphasized the need to embed AI capabilities within curricula while simultaneously strengthening faculty development, student training, research and innovation.   The partnership brings together Google Cloud, Google for Education and Google AI expertise, creating opportunities to connect academic learning with industry knowledge, technology platforms and real-world applications. Navisha Prabhakar, Regional Head – South, Google for Education, highlighted the role of technology-enabled education in helping institutions and learners respond to the changing demands of the future.   For SNPSU, the collaboration is part of a larger institutional effort to build a stronger foundation for AI education, research, innovation and industry collaboration. Dr. H. Ramakrishna, Registrar, SNPSU, Dr. Prashanth Kumar H. P., Director – Marketing, SNPSU and Shashank K R, Director – Admissions, SNPSU, were part of the university leadership supporting the initiative and its broader institutional vision.   The industry dimension of the collaboration is further strengthened through the participation of Surya Nigam – Google, and the CloudReign team, bringing technology expertise and industry perspectives into the partnership.   Deshmukh Omkar, OSD – Tech Partnerships, SNPSU, has been closely involved in developing the university’s technology partnerships and in strengthening the institution’s engagement with emerging technology ecosystem.   The MoU signing ceremony was held at Google Bengaluru-Ananta campus, in the presence of Dr. A. M. Nagaraja, Registrar – Evaluation, SNPSU and Dr. Mahendrababu, Dean, SoET, SNPSU; along with senior representatives from SNPSU, Google for Education and CloudReign.   The collaboration marks an important step in SNPSU’s vision to create an academic environment where emerging technologies are not simply studied, but actively explored, applied and developed through education, research and industry engagement.   Building the next chapter of AI-led education The Agentic AI programme is envisioned as the starting point of a broader initiative at Sapthagiri NPS University—one that brings together learning, research, industry expertise and innovation to prepare students to participate meaningfully in an AI-driven world.   For SNPSU, the partnership represents more than the introduction of a new programme. It is a move towards making emerging technology an integral part of the university experience and creating a stronger bridge between what students learn today and the technologies shaping tomorrow.