August 2026

Introduces three commercials to drive awareness for Gold Loan offerings with the tagline ‘Koi Bhi Sapna Hold Mat Karo, L&T Finance Gold Loan Karo’ Launches an Integrated Marketing Campaign in key markets in eight states and one union territory   L&T Finance Ltd. (LTF), one of the leading retail financiers in the country, introduced three new TV commercials (TVC) with the tagline, ‘Koi Bhi Sapna Hold Mat Karo, L&T Finance Gold Loan Karo,’ featuring its brand ambassador, Jasprit Bumrah. Through this campaign, LTF will drive awareness for its Gold Loan offerings and empower individuals, micro-entrepreneurs, and households to unlock the value of their idle gold to fuel their growth, aspirations, and dreams.    L&T Finance launches an Integrated Marketing Campaign in key markets in eight states and one union territory in the country The TVC will be launched during the upcoming India vs Sri Lanka test series to be held from August 15, 2026 onwards. As the ‘Co-presenting’ partner for the series, LTF will be amplifying the campaign across on-ground and TV channels during the matches. The TVC will be aired on Sony TV Broadcast Network across its nine Linear TV channels.  The newly launched commercials are a light-hearted three-film series, effortlessly blending humour with the realities of modern financial aspirations. Cricketer Jasprit Bumrah features as a trusted problem solver. In the first film, he advises a struggling farmer to leverage a gold loan and expand his livestock to boost his income. In the second scenario, he encourages a nosy homemaker to stop putting her dreams on hold and use Gold Loan to bring home the consumer durables she has always wished for. And, in the third film, he guides a Kirana store owner to restock his depleting inventory and scale up operations. Mr. Raju Dodti, Chief Operating Officer and Whole-time Director at LTF, said “As L&T Finance continues its transformation into a Risk-first, Tech-first, AI-native retail financial institution under our Lakshya 2031 strategy, Gold Finance serves as one of the key drivers of our growth agenda. Reflecting this momentum, our high-yielding, secured gold loan portfolio grew by an impressive 182% YoY to Rs. 3,829 Crore in Q1FY27, up from Rs. 1,360 Crore in Q1FY26, backed by 343 active Gold Finance branches, with a plan to take total Gold Finance branches to over 800 in this financial year. This campaign allows us to tap into emerging markets, deepen customer connection, and ensure a sustained upward trajectory in the coming years.” Ms. Kavita Jagtiani, Chief Marketing Officer at LTF, said, “Today’s consumers are aspirational, yet increasingly value-conscious in how they approach credit. Gold Loans sit perfectly at this intersection- offering a safe and smart way to achieve the goals using an asset they already trust. India holds a vast amount of idle household gold; there is immense opportunity to turn these savings into active growth. With the ‘Koi Bhi Sapna Hold Mat Karo, L&T Finance Gold Loan Karo’ campaign, we want to showcase gold as a source of real financial utility that helps individuals move forward with confidence. We are confident this campaign will meaningfully resonate with audiences across the country, reinforcing our position as a trusted financial partner.” The Company has launched an integrated marketing campaign to cover key markets in eight states and a union territory, reaching consumers through approximately 150 branches of LTF. For its on-ground and experiential engagement, LTF is rolling out branded vehicles as the ‘Sapno ki Sunehri Gaadi’ across high-footfall areas to spark curiosity. This experiential branding creates a tangible touchpoint for rural audiences. Complementing this is the transit media branding across buses and autorickshaws, extending the brand’s footprint deep into local markets. Taking the narrative to the streets, LTF also plans to deploy street props such as park benches as gold-branded canvases, creating hyperlocal visibility. LTF is also spotlighting high-footfall branches across all zones with immersive, 360-degree branding designed for maximum recall.  To boost its digital presence and reach local audiences, LTF is using real-time shopping signals by playing custom promotional jingles at checkout counters of local shops during live payment transactions. The overall media strategy blends high-reach video platforms with deep-rooted integration across Tier 2 and Tier 3 vernacular channels, enlisting regional creators to bring relatable, real-life financial moments to life in the languages audiences are most comfortable with. To watch the TV commercials, click here:  Kheti Badhane Ka Sapna | Koi Bhi Sapna Hold Mat Karo Bada TV Ho Ya Bada Fridge | Koi Bhi Sapna Hold Mat Karo Business Badhana Hai? Koi Bhi Sapna Hold Mat Karo To apply for ‘L&T Finance Gold Loan’, please give missed call on +91 7045180180 or visit our website www.ltfinance.com. About L&T Finance Ltd. (LTF) L&T Finance Ltd. (LTF) ( www.LTFINANCE.com ), is a leading Non-Banking Financial Company (NBFC), offering a range of financial products and services. Headquartered in Mumbai, the Company has been rated ‘AAA’ — the highest credit rating — by four leading domestic rating agencies. In August 2025, S&P Global Ratings upgraded LTF long-term Issuer Credit Rating to “BBB/Stable” from “BBB-/Positive” and short-term issuer credit rating to “A-2” from “A-3”. Fitch Ratings has affirmed LTF Long-Term Foreign and Local-Currency Issuer Default Ratings of “BBB-” with a Stable outlook. It has also received leadership scores and ratings by global and national Environmental, Social, and Governance (ESG) rating providers for its sustainability performance. The Company has been certified as a Great Place To Work® and has also won many prestigious awards for its flagship CSR project – “Digital Sakhi”- which focuses on women’s empowerment and digital and financial inclusion. Under Right to Win, being in the ‘right businesses’ has helped the Company become one of the leading financiers in key Retail products. The Company is focused on transforming into a Risk-first, Technology-first, AI-native Retail financial services institution as part of the Lakshya 2031 strategic plan. The Company has over 2.9 Crore customer database, which is being leveraged to cross-sell, up-sell, and identify new customers. LinkedIn: www.linkedin.com/company/lntfinance Instagram: www.instagram.com/lntfinance YouTube: www.youtube.com/user/ltfinance X: x.com/LnTFinance Facebook:

In a unique tribute to India’s unity in diversity this Independence Day, The World at Jubilee Hills – Hyderabad’s ultra-luxury development – presents a novel musical campaign that brings together 50 sounds from across the country to create a beautiful melody to the tune of Jana Gana Mana.   Celebrating 80 years of India’s freedom, Hyderabad’s ultra-luxury real estate developer reimagines the national anthem through a symphony of more than 50 sounds captured from across the nation   Conceptualised and created by Chennai-based ‘Be Positive 24 Innovation Design, the new campaign uses more than 50 distinct sounds captured from across the country, the sound of a rocket launching, a passing train, birds, school bells, temple bells, streets, people, musical instruments, nature and movement, to together become one song in the tune of the national anthem.   “India is our home, and this is a musical tribute to our beautiful home, on her birthday. As a developer, we have always tried to create delight through innovation. We wanted to do something that was simple in thought, but powerful in emotion. We know that the world is listening to India,” said Sidharth Reddy Indukuri, CEO, The World at Jubilee Hills.   “We recorded over 100 sounds and spent weeks experimenting with them, selecting the ones that could come together musically and meaningfully. The sound and film went through more than 35 iterations. It took us nearly 100 days and multiple partners to put everything together. It was painstaking, sometimes maddening, but incredibly rewarding,” said Abhishek D Shah, Founder, Be Positive 24 Innovation Design.   The campaign film will go live on August 12, 2026, on The World at Jubilee Hills’ YouTube channel and will be amplified across the brand’s social media platforms. From August 13 onwards, the campaign will be further extended through an influencer-led activation, bringing relevant creators and pages into the conversation and taking this musical tribute to India’s unity and diversity to a wider audience.   Website: theworldjh.com   Youtube Campaign Video – www.youtube.com/watch?v=byuG2ST7P3s&feature=youtu.be

Mumbai witnessed an impressive display of automotive passion this Friendship Day as more than 100 Porsche cars across Porsche SUVs, Sports cars and EVs came together for an exclusive drive organised by Porsche Centre Mumbai – Infinity Cars for its customers. Bringing together Porsche owners and their families, the drive celebrated friendship, camaraderie and the shared passion for driving that connects the Porsche community.   More than 100 Porsche cars came together in Mumbai for a special Friendship Day drive, celebrating community and the passion for driving   The convoy made its way through some of Mumbai’s most iconic roads, including the Coastal Road and Marine Drive, creating a striking sight across the city. With more than 100 Porsche cars travelling together, the drive offered owners an opportunity to experience the city from behind the wheel while connecting with fellow members of the Porsche community.   Speaking about the initiative Pooja Choudary, Director Porsche Centre Mumbai – Infinity Cars, said, “Friendship Day provided us with a wonderful opportunity to bring our Porsche community together and celebrate the shared passion that connects our customers. Seeing more than 100 Porsche cars come together across Mumbai was a testament to the strong sense of camaraderie within our community. At Porsche Centre Mumbai – Infinity Cars, we remain committed to creating memorable experiences that extend beyond the automobile and foster meaningful connections among our customers and their families.”   The drive concluded with an exclusive breakfast for Porsche owners and their families, providing an opportunity for members of the community to interact, exchange experiences and celebrate their shared connection with the marque in a relaxed setting.   The strong participation reflected the enthusiasm and sense of community among Porsche owners in Mumbai, while highlighting Porsche Centre Mumbai – Infinity Cars’ continued focus on creating meaningful customer experiences that extend beyond the automobile. Through curated drives and community-led initiatives, the centre continues to foster stronger connections among customers who share an appreciation for the Porsche brand and the experience of driving.   The Friendship Day drive served as a celebration not only of the cars, but also of the people and relationships that make the Porsche ownership community distinctive.   About Porsche Centre Mumbai – Infinity Cars Porsche Centre Mumbai – Infinity Cars is committed to delivering an exceptional Porsche experience to customers across Mumbai, extending beyond the purchase and ownership of a vehicle. Through curated customer experiences, drives and community-led initiatives, the centre creates opportunities for Porsche owners to connect, engage and celebrate their shared passion for the marque.

As the monsoon creates a crucial window for plantation and ecological regeneration, M3M Foundation is stepping up its green action across Gurugram, with its flagship environmental programme Sankalp set to commence a large-scale plantation drive tomorrow under the “Ek Ped Maa Ke Naam” campaign.   M3M Foundation planting over 1 lakh trees this monsoon taking forward ‘Ek Ped Maa Ke Naam’   The Foundation aims to plant 1 lakh+ trees, engaging 11 Panchayats across identified areas of Gurugram and Tauru Block with local communities, including locations in and around the Aravalli landscape.   The initiative will begin across Ghata, Kadarpur, Ullawas, Ramgarh, Bahrampur and Bailyawas, bringing local communities together around a shared vision for greener and more sustainable villages. Local leaders Govardhan from Ghata, Satbir from Ullawas, Sanjeet from Kadarpur and Giriraj from Bahrampur are supporting the initiative and helping mobilise residents to participate in the plantation and take collective responsibility for the trees. Their involvement reflects Sankalp’s belief that lasting environmental change is strongest when it is led and nurtured at the community level.   The initiative is designed to make the most of the monsoon season while ensuring that plantation translates into sustained environmental action. Communities and Panchayats will be mobilised not only to participate in planting but also to take responsibility for the subsequent care, protection and nurturing of the trees, creating a stronger foundation for their long-term survival.   The campaign builds on M3M Foundation’s experience of connecting environmental conservation with an emotional sense of responsibility. Inspired by the Hon’ble Prime Minister Shri Narendra Modi’s “Ek Ped Maa Ke Naam” campaign, Sankalp introduced “Ek Ped Ghar Ke Bachche Ya Bachchi Ke Naam” across villages of Tauru Block in Nuh, Haryana. The initiative encourages families to dedicate a tree to every son or daughter, creating an emotional bond between the family and the tree and encouraging them to nurture it as it grows.   Taking this philosophy forward, the new plantation drive will bring 11 Panchayats and communities together in a wider stewardship effort, extending responsibility beyond the day of plantation and making local participation central to sustaining the green cover created through the campaign.   Dr. Payal Kanodia, Chairperson & Trustee, M3M Foundation, said, “The monsoon gives us the opportunity to put thousands of saplings into the ground, but the real responsibility begins once they are planted. A tree needs more than soil and rain, it needs people who are willing to care for it. ‘Ek Ped Maa Ke Naam’ has shown us the power of connecting environmental action with emotion, and through Sankalp we are turning that connection into community stewardship. With 1 lakh+ trees being planted across 11 Panchayats in Gurugram, we want every sapling to have a story, a community behind it and the opportunity to grow into a lasting green legacy. Our aim is not simply to plant more trees, but to inspire more people to take ownership of the environment around them.”   The initiative adds to the significant environmental footprint of Sankalp, which has facilitated the plantation of more than 6.7 lakh trees across six states, including over 1.70 lakh trees across 54 Panchayats. The programme has also undertaken Miyawaki forests, orchard-based agroforestry, restoration of degraded landscapes, biodiversity enhancement and groundwater recharge, reflecting an integrated approach to ecological restoration.   The latest campaign will contribute to strengthening green cover across Gurugram while supporting the ecological landscape around the Aravallis. By involving communities directly, it also seeks to foster everyday environmental stewardship and reinforce the principles of Mission LiFE and the broader vision of Viksit Bharat 2047.   With the monsoon planting season underway, 1 lakh+ trees targeted and 11 Panchayats across identified areas of Gurugram and coming together, M3M Foundation aims to turn a seasonal opportunity into a lasting environmental commitment, creating greener spaces today and communities that continue to nurture them tomorrow.   Through Sankalp, M3M Foundation believes that the strongest green legacy is one that communities plant, protect and pass on.   About M3M Foundation M3M Foundation is the philanthropic arm of the M3M Group, working across education, health, livelihoods, sports, and environment. With a reach across 22 states and over 1,300 villages, the Foundation has positively impacted more than 5 million lives, driven by a vision of inclusive, sustainable, and transformative nation-building.

Sohna Road has changed considerably over the past two decades. What was once seen as an emerging commercial corridor has gradually become one of Gurugram’s most established business addresses. Residential projects came up; offices followed; schools and hospitals added to the catchment; and, over the years, much of the available land was occupied. Today, sizeable land parcels for organised commercial developments are increasingly difficult to come by. In that sense, Aura Vantage arrives at a time when Sohna Road is offering one of its last opportunities to own organised commercial real estate.   Aura Vantage is redefining commercial investment potential on Sohna Road Located in Sector 48, Aura Vantage is a two-acre luxury commercial development that combines organised retail and office spaces within a single address. Planned with retail across the ground floor to the fourth floor and office spaces from the fifth to the eleventh floor, the project has been designed around the way commercial developments are increasingly expected to function. The investment in the project’s construction stands at around Rs. 125 crores, while the estimated topline is pegged at Rs. 527 crores. Commercial units are priced from Rs. 50,00,000 onwards. The timing is difficult to ignore. Commercial real estate in Gurugram has continued to remain resilient, supported by sustained office leasing, a growing presence of Global Capability Centres and a mature residential base that drives demand for organised retail. According to Colliers, India’s Grade A office leasing reached a record 71.5 million sq. ft. in 2025, with Delhi NCR remaining one of the country’s most active office markets. That demand has also changed the way commercial projects are planned. Location still matters, but it is no longer the only consideration. Retailers today look beyond visibility alone. They evaluate the strength of the surrounding catchment, customer demographics and the ability of a project to sustain footfall throughout the day. They want to know what the surrounding catchment looks like, how people move through the building, whether offices are part of the development and if the project can remain active beyond shopping hours. Office occupiers ask similar questions. They look for workplaces that offer cafes, convenience retail, banking facilities and everyday services without employees having to step out every time they need something. Those conversations have become increasingly common over the past few years. Aura Vantage appears to respond to those expectations through its planning. Rather than treating retail and offices as two independent products, the project attempts to let one support the other. Retail occupies the lower floors where visibility and customer movement matter the most. The office component rises above, creating a steady weekday population that can support businesses operating within the development. It is a straightforward planning approach, but one that helps create a more balanced commercial environment by bringing together steady office demand and organised retail. Shyamrup Roy Choudhury, Founder & Managing Director, Aura World, said, “Sohna Road has evolved into one of Gurugram’s most established commercial corridors, and the availability of sizeable land parcels for organised developments is now extremely limited. With Aura Vantage, our focus is on creating a future-ready commercial address that integrates retail and office spaces within a strong residential and corporate catchment. We believe projects in mature, supply-constrained micro-markets are increasingly being evaluated for their long-term relevance, occupier demand and ability to remain active throughout the day, and Aura Vantage has been planned with exactly those priorities in mind.” Its location strengthens that proposition further. Sector 48 enjoys seamless connectivity to Golf Course Extension Road, Southern Peripheral Road and NH-48, allowing businesses to draw customers, employees and visitors from multiple parts of Gurugram. As commercial activity continues to spread across the city, this accessibility has become an increasingly important competitive advantage. Scarcity is now becoming part of the Sohna Road story as well. Unlike a decade ago, when new commercial projects were announced with regularity, opportunities to launch developments of meaningful scale have become increasingly limited because much of the corridor has already been developed. That changes the conversation for both occupiers and investors. The emphasis gradually shifts from simply acquiring commercial space to choosing locations that are likely to remain relevant over the long term. The existing retail developments along Sohna Road are relatively older and no longer fully align with the evolving expectations of today’s consumers. While the corridor continues to attract strong footfall, Aura Vantage introduces a contemporary retail destination that reflects changing consumer preferences and retail formats. Sohna Road is no longer defining itself through new infrastructure or fresh land releases. It is beginning to be defined by the quality of developments that still find a place here. Aura Vantage enters the market at a point when that distinction is becoming increasingly important.

When the skies turn grey and the rain begins to fall, cravings inevitably turn towards something warm, comforting and delicious. This monsoon, give those rainy-day favorites a wholesome twist with California walnuts. Their satisfying crunch, rich flavour and versatility make them an easy addition to everything from crispy snacks and hearty bites to comforting treats. So, put the kettle on, gather around the table, and make the most of the season with these delicious walnut-inspired recipes made for rainy-day indulgence.   Walnut-Crusted Mozzarella Bites with Sun-Dried Tomato and Walnut Aioli   Walnut-Crusted Mozzarella Bites with Sun-Dried Tomato and Walnut Aioli   Ingredients California Walnut-Crusted Mozzarella Bites 2 cups California walnuts 14-15 mozzarella balls (bocconcini) 1 ½ cups panko breadcrumbs 1 ½ teaspoon salt ½ teaspoon ground black pepper 2 teaspoons onion powder 2 teaspoons garlic powder 3 teaspoons Italian seasoning 4 eggs, beaten 1 ½ cups all-purpose flour Vegetable oil for frying, about 4 cups Sun-Dried Tomato and California Walnut Aioli ½ cup finely ground California walnuts ½ cup water 1 cup mayonnaise 2 cloves garlic, minced 1 tablespoon Dijon mustard 6 tablespoons sun-dried tomatoes in oil, drained and chopped   Preparations For the Ground California Walnuts 1. Place walnuts into a food processor and pulse until finely chopped and texture is similar to breadcrumbs. 2. Measure 1 cup of ground walnuts for use in mozzarella bites and reserve remaining ½ cup for use in aioli. For the Mozzarella Bites 1. Preheat the oven to 180°C. 2. Dry mozzarella balls with paper towels to remove excess moisture. 3. In a medium bowl, combine 1 cup ground walnuts, panko breadcrumbs, salt, and spices. 4. In a shallow or medium-sized bowl, beat eggs together until combined. Add flour to a separate shallow or medium-sized bowl. 5. One at a time, dredge each mozzarella ball in the flour, followed by dipping in the egg, coating completely. Shake off excess egg, then roll in the walnut and panko mixture until fully coated. 6. Transfer the mozzarella bites onto a baking sheet lined with parchment paper and freeze for about 30 minutes prior to frying. 7. Heat oil in a large, deep skillet to 180 – 190°C. 8. Remove mozzarella bites from the freezer. While still cold, fry bites in small batches until golden brown. Using a slotted spoon, remove fried mozzarella bites from the oil and place onto a paper towel-lined tray. 9. Serve immediately. Mozzarella bites can be kept warm in a 120°C oven until ready to serve.   California Walnut Loaded Roast Potatoes   California Walnut Loaded Roast Potatoes   Ingredients 1.2 kg potatoes, cut into chunks 8 tablespoons oil 100g California walnuts, chopped 3 garlic cloves, thinly sliced 3 sprigs rosemary, leaves chopped 50g Parmigiana Reggiano, finely grated ½ x 25g pack parsley, chopped   Preparations 1. Preheat the oven to 200°C. 2. Cook the potatoes in boiling salted water for 8-10 minutes until they begin to soften round the edges. Drain and return to the pan. Toss in 3 tablespoons oil. 3. Place half the walnuts in a food processor and blitz to give a fine crumb texture, mix in the garlic, rosemary, Parmesan and half the remaining walnuts, season well. 4. Toss into the potatoes and transfer to a large roasting tin, spreading them out evenly. 5. Drizzle over the remaining oil and roast for 30 minutes. Turn the potatoes and add the remaining walnuts and cook for a further 5-10 minutes until golden. 6. Sprinkle with parsley to serve.   Dahi Walnut Kebab   Dahi Walnut Kebab – Chef Abinas Nayak Ingredients 1 cup hung curd 1 teaspoon of brown onion paste 1 teaspoon of roasted California walnut paste (Blend handful of roasted walnuts with little bit of water and a teaspoon of walnut) 3 teaspoons of grated paneer 2 teaspoons of grated cheese 1/2 teaspoon of chopped coriander, 1/2 teaspoon of mint leaves 1-2 chopped green chillies 1/2 teaspoon of roasted cumin and fennel 1/2 teaspoon of finely chopped ginger. Salt as per taste   Preparations 1. Mix everything to make a thick paste. Keep it in fridge for half an hour. 2. To make walnut crust or crumb, roughly blend roasted walnuts and spread in a flat tray. 3. To finish take a dollop of Dahi Kebab mixture and coat it with prepared walnut crust. In hot seasoned tawa, shallow fry the Dahi Kebabs with ghee. 4. Enjoy hot with chutney of your choice.

HDFC Life has enabled an expedited claim settlement framework for families that have been impacted by the recent floods in Assam. A life insurance claim can be initiated by nominees or legal heirs of policyholders by simply providing proof of death issued by the Local Government, Police or Hospitals.    Sameer Yogishwar, Chief Operating Officer, HDFC Life   For further support, claimants can connect with HDFC Life via the below touch points:   Dedicated claim helpline: 022-68446529 Call Centre Number: 022-68446530 WhatsApp: +91 8291890569 Email:service@hdfclife.com Nodal Officer: Ruma Konwar | 8876517557   Claimants may also choose to visit any of HDFC Life’s branch offices. The branch addresses for affected areas are given below:   Jorhat: 2nd Floor, Sneha Heights, New Balibat, Jorhat, Assam  Sivasagar: 2nd Floor, Jagannath Plaza, Transport Tiniali Sivasagar, Assam  Golaghat: Ground Floor, Om Arav Building, Thana Road, Golaghat, Assam   Sameer Yogishwar, Chief Operating Officer, HDFC Life said, “We at HDFC Life are committed to stand by our policyholders’ families who are impacted by this calamity. We will ensure that each claim request, received from anyone impacted by the floods in Assam, is treated as priority to ensure a smooth and hassle-free payout.” For more information, please visit www.hdfclife.com. You may also connect with us on Facebook, Twitter, YouTube and LinkedIn

VinFast‘s new Total Cost of Ownership Calculator helps buyers compare the long-term costs of EVs and gasoline vehicles, turning one of electric mobility’s biggest promises into personalized figures that support smarter purchasing and financial decisions.   VF 6 Earth delivers significant potential savings in total ownership costs compared with a comparable gasoline vehicle in India   In this day and age, a car buyer comparing models can find horsepower, cargo space, and safety ratings in minutes. What is much harder to see is which vehicle will actually cost less to own after years of loan payments, fuel bills, and maintenance. Those factors make up a vehicle’s total cost of ownership (TCO), a metric that encompasses all expenses incurred throughout the ownership period.   That information gap has become increasingly important as electric vehicles move into the mainstream. While EVs are widely promoted for their lower operating costs, consumers can still struggle to translate those promises into their own finances. For example, how much can an EV really save after five years? The answer depends on how far people drive, how long they keep the vehicle, and even how they choose to finance it.   VinFast is betting that making those calculations easier and more transparent could help more buyers make the switch.   The Vietnamese EV maker has introduced a Total Cost of Ownership (TCO) Calculator, initially across its Asian markets, giving consumers a way to compare the long-term economics of electric vehicles with gasoline cars and even rival EVs based on their own driving habits. Rather than comparing sticker prices alone, consumers can see the cumulative financial impact of ownership, including financing and running costs, over several years.   On the web-based tool, users simply enter basic information such as the vehicle model, monthly mileage, battery ownership option, and expected ownership period to receive a personalized cost projection. Within seconds, the calculator estimates monthly payments, monthly energy costs, and total ownership costs before showing how much an owner could save over the chosen period compared with comparable internal combustion vehicles and even other EVs.   For example, a buyer in the India selecting a VF 6 Earth, driving 2,000 km per month over five years, would see an estimated total ownership cost of INR 1,782,655. Under the same assumptions, the calculator estimates a comparable gasoline vehicle would cost INR 2,464,371 over the same period, representing potential savings of INR 681,716, or about 28%.   Beyond product marketing, the TCO tool also functions as a financial planning tool, helping households, commuters, and commercial users forecast transportation expenses before making a purchase. That approach is particularly relevant in emerging EV markets, where energy-saving technologies often face adoption challenges because of higher upfront purchase prices despite offering long-term financial benefits. Consumers may not always realize that, over time, reduced energy consumption can offset much or even all of that initial price premium.   Research suggests that making those savings more transparent can influence purchasing decisions. One survey found that simply showing consumers five-year fuel savings had little effect on vehicle preferences, whereas providing total cost of ownership information increased the likelihood that buyers of small and mid-sized cars would choose hybrid and battery electric vehicles over gasoline models.   More recently, Deloitte’s 2026 Global Automotive Consumer Study found that 52% of U.S. consumers considering an EV cited lower fuel costs as their primary motivation, while 40% said overall vehicle cost remains one of their biggest concerns. The findings suggest buyers are increasingly evaluating vehicles based on lifetime ownership economics rather than purchase price alone.   For automakers, that means helping consumers understand lifetime ownership economics may become as important as communicating battery range or performance.   For VinFast, the calculator reflects that evolution. Instead of asking consumers to take its claims of lower ownership costs at face value, the company is giving them a tool to test different scenarios themselves, turning one of the industry’s most common selling points into something measurable, personalized, and easier to act on.

Every Raksha Bandhan celebrates a bond built on memories, traditions and shared moments. While families may now live across different cities and states, the festival continues to bring siblings together through Rakhis, gifts and heartfelt gestures.   Blue Dart celebrates Raksha Bandhan with #YaadonKaBandhan campaign   This festive season, Blue Dart Express Limited, South Asia’s premier express air and integrated transportation and distribution company, is celebrating these cherished connections through its #YaadonKaBandhan campaign. As part of the campaign, Blue Dart has introduced special Rakhi Express shipping offers to help customers send festive packages conveniently across India.   Valid from 27 July to 28 August 2026, the offer provides special flat rates on Domestic Priority shipments weighing up to 2.5 kg and discounts of up to 50% on eligible international shipments weighing between 0.5 kg and 3 kg. Customers can use the service to send Rakhis, personalised gifts and festive packages across Blue Dart’s extensive domestic network.   Through the campaign, Blue Dart aims to make festive shipping more accessible while ensuring that every package is handled with care and delivered with the speed, reliability and precision associated with its express network.   Offer Details*: Period: 27th July to 23rd August 0.5 Kg → Rs. 200 1 Kg → Rs. 400 1.5 Kg → Rs. 600 2 Kg → Rs. 800 2.5 Kg → Rs. 1000   Period: 24th August to 28th August 0.5 Kg → Rs. 300 1 Kg → Rs. 500 1.5 Kg → Rs. 700 2 Kg → Rs. 900 2.5 Kg → Rs. 1100   *The offer is applicable only to Domestic Priority shipments. Taxes and other applicable charges, if any, will be additional. Terms and conditions apply.   International Shipments (27th July – 28th August) Campaign Discount → Up to 50% Weight Break → 0.5 Kg – 3 Kg   *Custom Duty, Taxes and other applicable charges, if any, will be additional. Terms and conditions apply.   As families increasingly celebrate festivals across distances, dependable logistics plays an important role in ensuring that traditions continue uninterrupted. Supported by its integrated air and ground network, Blue Dart continues to connect people, businesses and communities across the country through reliable and time-definite delivery solutions.   The limited-period offer is available across Blue Dart–DHL retail stores and Franchisee Collection Centres. Customers can also avail of free doorstep pickup by booking through Blue Dart’s website or Customer Care, subject to service availability.   For further details, customers may visit their nearest Blue Dart–DHL retail store, contact Blue Dart Customer Care at 022 4061 1234, or email customerservice@bluedart.com.   For more information or to book a shipment, visit www.bluedart.com.

Peter England today announced the launch of “VYBE”, a contemporary menswear sub-brand shaped by how a new generation dresses today. With modern fits, effortless styling and accessible prices, VYBE brings a more relaxed and individual expression to Peter England’s British-rooted, dressed-up sensibility. The result feels current and expressive, yet unmistakably Peter England.   From L-R: India’s Leading artist Tricksingh with Anand Aiyer, Chief Business Officer, Peter England and THE IMBACHI   The launch introduces a range of overshirts, shackets, structured polos, oversized T-shirts, cargos, denim, Korean-fit trousers and coordinated separates. Designed with an emphasis on comfort, versatility and ease of styling, the range brings together elevated essentials that can be worn across multiple occasions. Starting at Rs 1,200, with every piece priced below Rs 2,000, VYBE makes contemporary fashion accessible without compromising on quality, craftsmanship or design.   To mark the launch, Peter England has introduced VYBE Verified, an original music-led campaign conceptualised by Ogilvy, featuring independent artists Tricksingh and THE IMBACHI. The campaign reimagines what it means to be “verified”, celebrating individuals who trust their own instincts, express themselves with confidence and define success on their own terms.   Commenting on the launch, Anand Aiyer, Chief Business Officer, Peter England, added: “VYBE is an important step in further deepening Peter Englands’ relevance with Gen Z and bringing younger consumers into the brand. Contemporary product, accessible pricing and a culture-led campaign create a strong platform for future growth while keeping the proposition distinctly Peter England ”   The artists collaborated through a series of studio jam sessions to create an original track inspired by the brand’s creative idea. The partnership culminates in a music video that brings together fashion and music, positioning VYBE Verified as an expression of the confidence and creative energy that shape the brand.   Commenting on the vision behind VYBE, Priyank Karanam, Creative Director, Peter England, said: “The creative idea behind VYBE was simple: to make dressing well feel effortless. Relaxed fits, fresh styling and considered details create looks that feel young and individual, while retaining the put-together character of Peter England.”   Peter England created an immersive VYBE launch experience at its Indiranagar store in Bengaluru, bringing fashion, music and culture together. Designed as a content-friendly destination for creators and consumers alike, the space featured VYBE Verified branding across multiple touchpoints, inviting guests to engage with the brand and create their own interpretation of the campaign. The experience was brought to life through live performances by Tricksingh and THE IMBACHI as they unveiled the collection.   The first drop of VYBE is now available across 50 Peter England stores nationwide and is also available on Peterengland.com and Myntra.    About Peter England Peter England is one of India’s most loved and largest menswear brands, selling more than 14 million garments every year across 1000+ exclusive stores, 3,500+ multi-brand outlets, and 800+ towns, along with a strong e-commerce presence. Launched in India in 1997, the brand has evolved from its foundation in honest shirts into a complete lifestyle offering across formalwear, casualwear, denim, celebration wear, and accessories. Peter England is committed to making quality and style accessible for every occasion.   About Aditya Birla Lifestyle Brands Limited Aditya Birla Lifestyle Brands Limited (ABLBL), a part of the Aditya Birla Group, is a leading branded apparel company with a comprehensive portfolio of marquee lifestyle brands. As of June 30, 2026, the Company operates a retail footprint of ~5 million sq. ft., comprising 3,362 exclusive brand outlets, presence across 39,500+ multi-brand outlets, and over 6,500+ shop-in-shops in department stores across the country. The Company’s brand portfolio includes India’s most established and trusted names – Louis Philippe, Van Heusen, Allen Solly and Peter England – each with a legacy of over 25 years. These brands have consistently delivered sustained growth, driven by a sharp focus on design-led innovation, category expansion and operational excellence across product lines spanning formal, casual and occasion wear. ABLBL has built a strong presence in the innerwear and athleisure market through Van Heusen Innerwear, which has rapidly scaled its distribution network across India. The Company’s portfolio is further enhanced through strategic partnerships with leading international brands including Simon Carter, American Eagle and Reebok. American Eagle has emerged as one of India’s most preferred premium denim brands, while Reebok – transitioned under the Company’s management in 2022 – has expanded its footprint across multiple channels. Simon Carter continues to strengthen its position in the premium menswear segment through its distinctive design language and curated collections.   For Further information, please contact: Janet Arole | AVP & Head, Corporate Communications, janet.arole@abfrl.adityabirla.com.