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On World Quantum Day, SRM University-AP etched its name in history by becoming India’s first and only university to establish a Quantum Reference Facility (QRF), boldly stepping into the next frontier of technology and innovation. In a landmark moment, the QRF was ceremonially inaugurated by the Hon’ble Chief Minister of Andhra Pradesh, Shri N. Chandrababu Naidu, marking not just an institutional achievement but a defining chapter in India’s quantum future.     Hon’ble AP CM Shri N Chandrababu Naidu unveils India’s 1st Quantum Reference Facility at SRM University-AP with Pro-Chancellor Dr P Sathyanarayanan and VC Prof. Ch Satish Kumar   The event was graced by government officials, Prof. Abhay Karandikar, Secretary to Govt of India, Department of Science & Technology; Shri Bhaskar Katamneni, IAS, Secretary, Information Technology, Govt of Andhra Pradesh; Prof. Ajay Kumar Sood,  Principal Scientific Adviser to the Govt of India (online); guests including Scientists from DRDO, DYSL, Director General, NHTL, DRDO, Directors and Scientists from IIT Tirupati, IIT Madras, TIFR  and Founders of Dimira, Qubitec, Qbit Force, Qute Electronics and SRM University-AP leadership, Pro-Chancellor, Dr P Sathyanarayanan and Vice Chancellor, Prof. Ch Satish Kumar.   Shri C V Sridhar, Mission Director, AP State Quantum Mission, delivered the welcome address, underlining the significance and impact of this landmark achievement of building India’s very first Quantum Reference Facilities on Amaravati soil. “From a vision to reality, these indigenous QRFs are a launchpad that will drive India to be one of the top five global hubs for quantum research”, said Mr Sridhar.   In his inaugural address, Hon’ble CM Shri Nara Chandrababu Naidu proclaimed, “Quantum is not any other Technology. It is the mother of all frontier technologies. Quantum will define the future of computing. India has always had the talent and ambition—but lacked access to real quantum hardware. With the Amaravati Quantum Reference Facility, that gap is now decisively bridged.”   He stated that this was the first time a quantum system in India has been built using a predominantly domestic supply chain, reflecting the national capability. “This marks the shift from dependency to self-reliance, from participation to leadership, laying the foundation for a stronger deep-tech ecosystem,” said Hon’ble CM. He remarked that we as a nation are on the right path to achieve technological sovereignty.   The Hon’ble CM also appreciated the seven participating organisations – TIFR, IISc, DRDO DYSL Pune, Amber Enterprises, Qute Electronics, Dimira, QUTE Electronics, for developing and integrating the Quantum Systems.  He also appreciated SRM University-AP for its proactive spirit, which reflects the role universities must play in driving progress.   This ambitious initiative has been realised in under eight months from conceptualisation to commissioning, and the facility is a fully instrumented hardware testbed enabling real-time validation, benchmarking, and certification of quantum technologies under operational conditions, and can test up to 100 Qubit quantum processes.   The facility is developed in partnership with seven organisations as part of the Amaravati Quantum Valley Project, establishing a broader dual-system architecture, Amaravati 1S at SRM University-AP and Amaravati 1Q at Medha Towers.   Prof. Abhay Karandikar noted that Amaravati Quantum Valley is designed to transform Andhra Pradesh into a global hub for talent and high-end research through its deep-tech startup ecosystem. He described the QRF not merely as infrastructure, but as the backbone of a framework that will position India as a true leader in Quantum Technologies — adding that today’s achievement sends a clear message: India is not just participating in the Quantum Mission, but is ready to shape it.   Prof. Ajay Kumar Sood appreciated the action-oriented approach of the Andhra Pradesh government in shaping the various elements that laid the foundation for the Quantum framework and pillars for self-reliance in quantum technologies. He further commented that Quantum Technology will offer transformative solutions in various domains such as Drug Discovery, Healthcare, Cryptography, Cybersecurity, Artificial Intelligence, Machine Learning, Optimisation Problems, Quantum Radar and Sensing, among others.   Dr L Venkata Subramaniam, Founder, Qbit Force, applauded the clear and decisive leadership that culminated in the Quantum Reality, from being a vision to now a system and later would become an industry.   Shri Prudhvi Pinnaka, Founder, Qubitec, emphasised the importance of Quantum Reference Facilities as not just technological infrastructure, but also an initiation of an ecosystem where research is translated to a real product.   Prof. V Kamakoti, Director, IIT Madras and Prof. K. Satyanarayana, Director, IIT Tirupati, remarked that Amaravati Quantum Valley is positioning Andhra Pradesh and India at the forefront of emerging technologies by integrating advanced infrastructure with skilled talent, backed by mentorship, guidance, and enabling policy support.   “Defence and Quantum Technologies are inseparably intertwined,” said Dr R V Haraprasad, Director General, NHTL, DRDO. He emphasised that achieving technological superiority demands strengthening in-house capabilities through indigenous R&D and that this can only be realised through a powerful convergence of academia, industry, and startups.   Pro-Chancellor, SRM University-AP Dr P Sathyanarayanan, thanked Hon’ble CM for his words of affirmation about SRM AP and stated that the university will continue to work for transformation and become an engine for execution for any academic, research and entrepreneurial initiatives. Vice Chancellor Prof. Ch Staish Kumar declared this was an era for transformation, not just for SRM University-AP but for Amaravati, Andhra Pradesh and the nation in rising to the global fronts in Quantum Technologies.   With the launch of the first and only Quantum Reference Facility at Universities, SRM AP emerges as a cornerstone of Amaravati Quantum Valley, positioning Andhra Pradesh among the world’s leading quantum hubs. This initiative lays the foundation for a distributed national quantum infrastructure, reflecting the vision ‘Built in India, Open to India, and to the World’.

Taking forward the hydration partnership, Bisleri International in collaboration with Royal Challengers Bengaluru (RCB), adopting a refreshing, witty and candid tone to reveal their limited-edition bottles with the franchise. It features popular cricketers Rajat Patidar, Venkatesh Iyer, and Tim David alongside acclaimed actor Jaideep Ahlawat, unfolding as a behind-the-scenes moment rooted in a funny banter with a surprising twist in the end.   Bisleri brings a refreshing twist to their association with Royal Challengers Bengaluru   The film opens like any other cricket commercial, with a full crew and Jaideep Ahlawat in the director’s chair. But instead of the usual action-packed shoot, Jaideep takes a refreshingly simple approach, asking the players to just sit back, relax and hydrate. What follows is a witty moment that reveals the ‘commercial’ was just a simple water break. With its understated humour and BTS-style realism, this digital-first campaign shifts the lens, making Bisleri and the act of hydration the true stars of the story.   Tushar Malhotra, Director of Sales & Marketing, Bisleri International, added, “We are delighted to partner with Royal Challengers Bengaluru for the third consecutive season as we continue to champion hydration and create impact. We are sure the refreshing and witty limited-edition reveal film, in collaboration with Jaideep Ahlawat and Rajat Patidar, Venkatesh Iyer, and Tim David from the Royal Challengers Bengaluru team, will be enjoyed by our consumers across the country.”   Commenting on the association, Mr. Rajesh Menon, CEO, Royal Challengers Bengaluru, said, “We’re always looking for ways to connect with our fans beyond the boundary, and this film with Bisleri does exactly that. It captures the camaraderie, the calm within the storm, and the moments that happen when the cameras are not supposed to be rolling. We’re proud to be part of this film that celebrates the game in such a refreshingly and entertaining way.”   Commenting on the association, Mr. Jaideep Ahlawat said, “It was a privilege to collaborate with Bisleri and Royal Challengers Bengaluru on this project. I love how the film transforms something as basic as a water break into a compelling story. Its simplicity, combined with a natural flow of humour, is what really drew me to the campaign.”   Through a mix of on-ground visibility, digital storytelling, and franchise-led content, Bisleri continues to redefine how brands engage with sporting moments shifting from traditional associations to storytelling that is subtle, immersive, and culturally resonant.   Link to the film: www.instagram.com/reel/DXJMShtt9-R/?igsh=aGZleHBqenlrcHZ0   About Bisleri International Pvt. Ltd. With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.   Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.   The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Razorpay, India’s omnichannel payments platform for businesses, today, announced a first-of-its-kind collaboration with OpenAI, one that will make it easier for developers to monetise their apps by embedding payments in under 5 minutes. Starting today, developers on Codex, OpenAI’s AI coding platform used by over a million developers every week, can now connect Razorpay directly inside the agent and start accepting payments instantly.   Razorpay Integrates UPI Payments Directly into OpenAI Codex   This means builders can now move from an idea to a product that earns revenue in minutes. Instead of spending days setting up payment systems, developers can simply ask AI to add payments while building their app, powered by Razorpay’s MCP Server.   India is already home to one of the world’s largest developer communities and processes over 20 billion UPI transactions every month. As AI changes how software is built, this integration ensures that the products developers create can start earning from day one.   How it works → From Idea to Payment in a Single Prompt By enabling the Razorpay MCP integration, developers can instruct Codex by describing the product they want to build and how they want to charge for it.   For example, a developer could say, “Build me an AI-powered fitness coaching app and help me collect payments from my users via Razorpay,” into Codex, which will generate an app and automatically set up Razorpay’s payment gateway to handle payments (checkout flows and payment collection automatically).   For student builders, solo founders, and early-stage startups, this removes one of the biggest hurdles to launching a product – that is, setting up payments. Builders can now go from idea to product to revenue without complex setup or building any payment infrastructure.   Managing Payments with AI – Inside ChatGPT Beyond Razorpay’s collaboration with OpenAI on Codex, Razorpay is also bringing payments management directly into ChatGPT. Businesses can install Razorpay’s App from the ChatGPT app directory and manage payments, etc., simply by asking questions.   For example, a business could ask the system to match payments with their bank statement, check refund status, or track settlements – all through a simple conversation.   “India is entering a moment where anyone with an idea can build a product in hours with AI,” said Shashank Kumar, Co-founder and MD of Razorpay. “But the real shift happens when those ideas can become businesses instantly. Our vision is simple: if AI makes it effortless to build, Razorpay should make it effortless to earn. By bringing Razorpay directly into Codex, we’re paving the way, i.e., the moment a developer creates something valuable, they can start charging for it right away. The next generation of startups won’t begin with funding or infrastructure – they’ll begin with a prompt. And when that prompt turns into a product, Razorpay will be there to power the transaction behind it.”   Oliver Jay, Managing Director, International, OpenAI, said, “Codex is helping developers turn prompts into working software in minutes, and we’re seeing strong growth in adoption in India. In February, weekly users for the tool increased by 4x in just two weeks. Integrating Razorpay directly into Codex means builders can now go from idea to product to revenue in a single workflow, and we’re excited to see how this will impact the builder community.”   Building the Future of AI Commerce This launch builds on Razorpay’s broader vision to power the next generation of AI-driven commerce. Through its ongoing work with OpenAI and the National Payments Corporation of India, Razorpay has also introduced agentic payments in India during the Global Fintech Fest last year – enabling AI systems to securely initiate and complete financial transactions on behalf of users.   Together, these efforts reflect a simple vision: as AI makes it easier for anyone to build, Razorpay is making it just as easy for them to earn.

Ai+ Smartphone has announced the commencement of sales of its latest device, Nova 2, as part of the newly launched Nova Series. Designed for everyday reliability and expressive personal style, the Nova 2 is available exclusively on Flipkart and select retail outlets starting April 14.   Ai+ Nova 2 goes on sale The Ai+ Nova 2 will be available at the following pricing: 4GB + 64GB | Rs. 8,999 6GB + 128GB | Rs. 10,999 “The Nova Series is our strongest expression yet of what Ai+ stands for, technology that is accessible, reliable, and built for real everyday use. With Nova 2, we wanted to make sure that users who are upgrading for the first time or switching to Ai+ find everything they need without compromise. We are excited to open sales on April 14 and bring more users into the Ai+ ecosystem,” said Madhav Sheth, CEO, Ai+ Smartphone and Founder, NxtQuantum Shift Technologies. Performance That Powers Your Day The Nova 2 is equipped with a 6000mAh battery designed to keep up with a full day of streaming, browsing, gaming, and multitasking. It runs on Android 16 with NxtQuantum OS, delivering a smooth and optimised experience straight out of the box. Featuring a 6.745-inch HD+ display with a 120Hz adaptive refresh rate and HBM support, the Nova 2 delivers fluid visuals and seamless scrolling whether users are consuming content or navigating everyday tasks. A Camera and Design Built for Everyday Life The smartphone comes with a 50MP rear camera designed to capture sharp, natural images across lighting conditions, along with an 8MP front camera for clear selfies and video calls. The Nova 2 further features a refined build with IP64 resistance and a side-mounted fingerprint sensor, available in five distinct colours – Purple, Green, Pink, Blue, and Black – each designed to reflect a different personality. About NxtQuantum Shift Technologies NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign operating system, and is committed to building technology that is authored in India and globally competitive.

Limelight Lab Grown Diamonds, India’s pioneering brand in the lab grown diamond jewellery segment, has kicked off the new financial year with a landmark expansion, launching 25 new stores in the first quarter across key metros and high-growth Tier 2 cities. With this, the brand’s total retail footprint will expand to 85+ stores nationwide. L to R Karamjyot Singh Chawla, Director; Pooja Madhavan, Founder & MD; Kalpan Dalal, Co-founder & Director; Nirav Bhatt, Co-founder & Director   This aggressive scale-up reinforces Limelight’s leadership in the lab grown diamond category and its mission to make sustainable, future-forward luxury accessible to a wider audience. By deepening its presence beyond metros and into emerging markets, the brand is tapping into a powerful shift in consumer behavior where aspiration meets conscious consumption.   Pooja Madhavan, Founder & MD, Limelight Lab Grown Diamonds, said, “When we started Limelight, our vision was not just to build a brand, but to create an entirely new category in India. Today, seeing lab ngrown diamonds being embraced across metros and Tier 2 markets alike are incredibly rewarding. Launching 25 stores at the very start of the financial year is a strong signal of this shift. As pioneers, we are not just expanding retail we are shaping consumer mindsets towards smarter, more sustainable luxury. Our journey to 200 stores is not just about scale, but about making this new-age choice accessible to every modern Indian.”   As a first mover in the category, Limelight Lab Grown Diamonds has played a defining role in building awareness and trust around lab grown diamonds, positioning them as an ethical, affordable, and aspirational diamonds. The brand’s expansion strategy is sharply calibrated to ensure both reach and depth across markets.   Karamjyot Singh Chawla, Director – Retail Expansion, added, “Our expansion strategy is sharply focused on building depth across high-potential markets, not just breadth. Every new store is a step towards creating a truly national footprint with consistent, premium experiences. Supporting this scale is a strong backbone across merchandising, supply chain, and financial discipline ensuring that growth is both agile and sustainable.”   Nirav Bhatt, Co-founder & Director – Inventory & Merchandise, said, “As demand for lab grown diamonds accelerates, our focus is on ensuring agility in inventory and relevance in design. We are building a supply and merchandising engine that is as modern as the category itself.”   Kalpan Dalal, Co-founder & Director – Production & Finance, added, “Scaling to 200 stores requires a strong backbone of efficient production and financial discipline. Our approach ensures that rapid growth is supported by operational excellence and long-term sustainability.”   The brand’s rapid retail growth is further supported by a robust omni-channel strategy, strong franchise partnerships, and continued investment in design innovation and consumer education. Each store is designed to deliver a seamless and elevated customer experience, aligned with the brand’s ethos of transparency, sustainability, and modern luxury.   With a clear roadmap to reach 200 stores by 2027, Limelight Lab Grown Diamonds is poised to further accelerate its growth trajectory and redefine the future of fine jewellery retail in India.   About Limelight Diamonds Headquartered in Mumbai, Limelight Diamonds is India’s largest and most trusted lab grown diamond jewellery brand, specializing in pure CVD lab grown diamonds. Limelight has been a pioneer in building the lab grown diamond category in India, offering consumers exceptional brilliance, purity and contemporary design.   Over the past few years, the brand has witnessed rapid nationwide expansion and today boasts the widest retail footprint for lab grown diamond jewellery in India, with 60+ exclusive brand outlets across 45+ cities. Limelight’s collections span solitaires, everyday fine jewellery and statement pieces, catering to modern Indian consumers. With a strong focus on retail excellence, design innovation and consumer education, Limelight continues to lead the growth of the lab grown diamond jewellery segment in India.   For more information, visit www.limelightdiamonds.com.

BriBooks, in partnership with EducationWorld, hosted the National Young Authors Awards & Exhibition Ceremony 2025–26 on 28th March 2026 in New Delhi — marking the grand culmination of two transformative youth literary movements: the National Young Authors’ Fair (NYAF) and the Summer Book Writing Festival (SBWF).   BriBooks Honours India’s Best Young Authors and Schools at the National Awards & Exhibition 2025–26   The landmark ceremony recognised India’s most gifted young authors, honoured schools fostering literary excellence, and reinforced BriBooks’ position as the world’s largest book writing platform for school students — a platform that has now inspired over 1.4 million students across 32+ countries to write, publish, and share their stories with the world.   A Celebration Graced by India’s Distinguished Leaders The ceremony brought together an extraordinary gathering of luminaries who lent the event their presence, prestige, and personal conviction in India’s young authors:   Hon’ble Smt. Meenakshi Lekhi — Former Minister of State for External Affairs and Culture, Government of India Dr. Deepa Malik — Padma Shri Awardee and Former President, Paralympic Committee of India Mr. Bhavin Shah — CEO, Education World Shri Anish Gawande — Celebrated youth leader and author Shri Pankaj Pachauri — Founder & Editor-in-Chief, GoNews   Ami Dror, Founder & President of BriBooks, addressed the audience through a heartfelt video message – applauding the dedication of every young author and reaffirming BriBooks’ unwavering commitment to nurturing India’s next generation of storytellers.   Recognising India’s Best Schools as Literary Leaders Schools from across India were honoured for cultivating a culture where creativity and storytelling thrive — not as extracurricular afterthoughts, but as core expressions of academic identity.   India’s Best School Chain Award: Army Welfare Education Society (137 schools, 2.3 lakh students) India’s No. 1 Literary Leader: Amalorpavam Higher Secondary School, Puducherry   Other top literary institutions included: Shree Niketan (Rajajipuram), City Montessori School – Aliganj (Lucknow), Amrishbhai R Patel School, and Amalorpavam Lourds Academy (Puducherry). India’s Top 10 Jury Award Winners – NYAF 2025–26 The Jury Awards celebrated extraordinary originality, narrative depth, and storytelling craft. A distinguished panel evaluated each work for its literary merit, thematic richness, and the maturity of voice – recognising young authors who wrote with a purpose far beyond their years.   Abhiram Sai Chimmili — The Clock of Consequence Devisha Shrivastava — The Signal of Unity Prisha Singh — Swapped Ahana Ray — Cell City and the Secret Code Suchismita Dasgupta — The Pages in Between Mansi Thapa — When Silence Stays Umdah Beg — The Bloom That Broke the Law S Monika — Echoes Beyond Time Drishyaa Gupta — Finding Muffin Priyanshi Popat — When the Time Breaks Abhiram Sai Chimmili was crowned India’s No. 1 Jury Award Winner, setting a benchmark for literary excellence among young writers. India’s Top 10 Best-Selling Young Authors — NYAF 2025–26 The Best-Selling Author Awards recognised young writers whose stories not only achieved literary merit but resonated powerfully with readers — a rare combination of creative craft and authentic audience connection.   Ahaana Changrani — Magicella’s Marine Voyage Rudra Bhangdiya — The Trip to Dubai Abhiraj Shee — The Tale of Jaxon and Elara Nishtha Pal — Good Has Triumphed Over Evil Darsh Devendra Makhija — The Wizard’s Parfait Kshipra Moreker — Marine Biology to Regenerate Hasini Polu — When the Silence Screamed Arjun Rathore — The Secret Bridge Amayra Agrawal — Interesting Stories by Amayra Gianna Narula — Star Adventures Summer Book Writing Festival 2025 — Creativity Without Boundaries The SBWF 2025 Awards & Exhibition Ceremony celebrated students who transformed their summer vacation into a season of authorship — proving that imagination, when given direction, needs no classroom.   India’s No. 1 Jury Choice Award Winner: Namrata Chambyal (Dearest Maisy From The Chasm) India’s No. 1 Best-Selling Author: Kshipra Moreker (Beti Padhao)   The event concluded with a powerful fireside chat featuring Jury Winners and Best-Selling Authors — sharing their personal journeys through storytelling, the discipline of writing, and the transformative experience of seeing their words in print. Their insights offered a living proof of what BriBooks enables: young people who don’t just consume stories, but create them.   In Their Own Words “When children are given the opportunity to write, publish, and share their stories, they don’t just become authors — they become creators of the future.” – Ami Dror, Founder & President, BriBooks   About BriBooks BriBooks is the world’s largest book writing platform for school students, with a mission to turn every child into a published author. Operating across 32+ countries, BriBooks provides students with the tools, mentorship, and publishing infrastructure to write, design, and launch their own original books. Through its flagship programmes — the National Young Authors’ Fair (NYAF) and the Summer Book Writing Festival (SBWF) — BriBooks has become the most celebrated youth authorship movement in India, empowering over 1.4 million students.    Website: www.bribooks.com.

Up to 60% off across beauty, hair, bath & body, fragrances, and tools. From daily surprises and bumper giveaways to app-exclusive rewards, there’s something new to unlock every day, join the celebration now. Now live until 21st April bringing together the best across categories, with limited-time deals and sought-after picks available while they last.   Hey beauty lovers, the biggest party of the year is back! Nykaa is celebrating 14 years, and this time, it’s all about bigger carts, better picks, and deals you don’t want to miss. From cult favourites to viral must-haves and luxury icons, it’s raining deals across categories and your wishlist is about to thank you.   Nykaa turns 14 and brings India’s biggest beauty celebration   Hold up, don’t blink. This isn’t just a sale, it’s a full-blown beauty celebration with jaw-dropping offers across hundreds of brands. Whether you’re restocking your everyday staples or finally hitting “add to cart” on that long-awaited splurge, Nykaa has you covered. And if decision fatigue is real, don’t worry because Nykaa’s beauty editors have already done the heavy lifting with top picks and bestsellers you can grab at steal prices. But hurry, these deals? They’re not waiting around.   Everyday Essentials & Hydration Heroes You Can’t Miss From self-care staples to shower shelf upgrades, get ready to shop up to 50% off across bath and body favourites. From homegrown favourites like Nykaa Wanderlust and Earth Rhythm to global picks like Uriage and Illiyoon, alongside everyday staples such as Plum, Dove, Palmolive, and Bath & Body Works, plus names like WishCare, Carmesi, Sanfe, Foxtale, Gillette Venus, and Khadi Natural, there’s something for every routine, mood, and moment.   And that’s not all, your favourite hydration heroes are up to 50% off, making it the perfect time to upgrade your everyday essentials with skin-loving must-haves.   Makeup Deals That Deserve a Double Take Calling all makeup lovers, this is your moment. Discover up to 60% off across cult favourites, led by Nykaa Cosmetics, Kay Beauty, and PIXI, alongside global icons like M.A.C, Bobbi Brown, Too Faced, Smashbox, and Estée Lauder, trending favourites like NYX Professional Makeup, Makeup Revolution, PAC, e.l.f. 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Not too long ago, Noida and Ghaziabad were largely viewed as extensions of Delhi NCR rather than destinations in their own right. Today, both markets stand as self-sustaining residential ecosystems, with a distinct premium identity shaped as much by intent as by infrastructure. What’s particularly noteworthy is that this evolution wasn’t accidental; instead, it was driven by a set of developers who chose to invest early, long before the narrative had caught up.   Rising skylines, refined living: The evolution of Noida–Ghaziabad into a luxury real estate hub   The shift gained real momentum when infrastructure began to align with intent. The Noida Expressway evolved into a defining spine for high-end residential development, while the FNG Expressway started to redraw accessibility across city edges. What followed was developers stepping in to convert connectivity into a credible product, and building not just homes, but a sense of aspiration and long-term trust. Few developers entered at a time when social infrastructure was still finding its footing, and end-user confidence remained tentative at best. Over time, these calculated risks began to compound, turning locations like Sector 150 and 144, Noida Extension, and Siddharth Vihar into some of the region’s most referenced micro-markets.   At the heart of this evolution are developers who approached the market with sharply defined philosophies, each distinctly shaping the region.   Gulshan Group – Strengthening its presence in the luxury segment, Gulshan Group has partnered with Indian Hotels Company Limited (IHCL) to bring a landmark hospitality-led development to Noida. The project will feature the country’s tallest Taj hotel along with branded serviced residences, introducing a new dimension of refined, service-driven living to the Noida Expressway. With residences in the Rs. 35–40 crore range, the development is positioned to offer a seamless blend of design, comfort, and the signature hospitality experience associated with the Taj brand, catering to a discerning segment seeking elevated urban lifestyles.   Nimbus Group – With a legacy rooted in early investments across emerging corridors, Nimbus Group has evolved into a developer known for strengthening buyer confidence in Noida’s growth micro-markets through a balanced focus on timely delivery, functional design, and long-term livability. Its project, Nimbus The Arista Luxe in Sector 168, exemplifies this approach with thoughtfully planned residences that prioritise open green spaces, efficient layouts, and understated luxury, complemented by double-height entrance lobbies and integrated smart home features. Building on this, the development also introduces a strong wellness-led proposition, with homes designed to maintain indoor air quality (AQI) below 50 through advanced filtration systems- reflecting a shift towards healthier, future-ready urban living.   Prateek Group – As one of the earliest luxury developers in Noida, Prateek Group launched the region’s first luxury project, Prateek Stylome, in 2011, followed by Prateek Edifice in 2013 — steadily raising the bar in NCR’s real estate market. Its integrated township, Prateek Grand City in Siddharth Vihar, blends scale with open spaces and lifestyle amenities, while Prateek Canary in Sec-150 Noida offers low-density living with privacy and a premium feel. Through a consistent focus on livability and design, the Group has been instrumental in building buyer confidence in high-value housing.   County Group – Operating at the upper end of the spectrum, the Group’s boutique developments have steadily pushed the market beyond conventional premium. Projects like Jade County in Wave City and Clove County in Sector 151, Noida, bring in a more refined, design-led sensibility to emerging and established micro-markets alike, and shape a distinctly aspirational luxury narrative.   Experion Developers – An FDI-backed real estate firm, Experion Developers applies a disciplined methodology to residential projects. Following Experion Elements, the firm launched its second project, SAATORI, in Sector 151, Noida, along the Noida Expressway. This low-density, Japanese-inspired community offers three high-rise towers with few residences per core. The company has recently crossed Rs 1800 crore sales for this luxury residential venture. With a strong focus on wellness, green spaces, and globally influenced design, the project underscores Experion’s commitment to crafting future-ready living environments.   Delhi NCR recorded 9,677 new residential unit launches in Q1 2026, 26% jump year-on-year basis. Greater Noida and Noida contributed 23% and 4% share, respectively. Sector 150, for instance, emerged as a low-density, lifestyle-driven enclave where planning took precedence over pace, while sectors 144 and 143 along the Noida-Greater Noida Expressway evolved into a definitive premium belt, anchored by consistent developer activity.   In many ways, the trajectory of these markets reflects a gradual de-risking led by developers. What began as calculated bets on the outskirts has now turned into NCR’s most established residential landmarks, proving that in real estate, conviction often precedes consensus.

Progressive Business Partnership (PBP), through its sustainable machinery brand PBP EcoAqua, has secured a prestigious export order valued at USD 1 Million from one of Kenya’s most respected hospitality groups, Sarova Hotels.   PBP EcoAqua Wins $1M Export Deal with Sarova Hotels   This strategic partnership represents a significant milestone in PBP EcoAqua’s global expansion journey, further strengthening its position as a trusted partner for premium hotels transitioning to sustainable in-house glass bottled water solutions.   As part of the project execution process, a senior delegation from Sarova Hotels’ flagship properties in Mombasa and Masai Mara visited the PBP EcoAqua manufacturing facility in Chennai for comprehensive technical training and operational familiarisation ahead of machine dispatch.   The structured training programme covered installation protocols, operational efficiency practices, hygiene compliance standards, and sustainability performance benchmarks, ensuring seamless implementation aligned with international hospitality requirements.   The order includes advanced automated glass bottling and water treatment systems engineered specifically for luxury hospitality environments. The integrated solution enables hotels to significantly reduce reliance on single-use plastic bottles by adopting high-quality reusable glass packaging, while ensuring consistent safety, purity and operational efficiency.   This collaboration strongly supports Sarova Hotels’ sustainability commitments, enabling measurable reduction in plastic consumption while enhancing guest experience through premium, safe and environmentally responsible drinking water solutions.   Speaking on the development, P. B. Prasad, Founder, Progressive Business Partnership, said, “We are honoured to partner with Sarova Hotels, a respected hospitality leader in Kenya. This order reflects the growing global confidence in sustainable in-house glass bottling solutions. At PBP EcoAqua, we strongly believe that purpose becomes truly powerful when sustainability also makes strong commercial sense. This partnership demonstrates that responsible environmental choices and operational efficiency can successfully go hand in hand.”   Sarova Hotels, recognised for its portfolio of premium properties across key tourism destinations in Kenya, has consistently demonstrated leadership in responsible hospitality practices. By adopting in-house glass bottling solutions, the group aims to   significantly reduce environmental impact while delivering a superior guest experience aligned with evolving global sustainability expectations.   This export order further strengthens PBP EcoAqua’s expanding international presence across Asia, Middle East and Africa, reinforcing its position as a global partner supporting hospitality brands in their transition away from single-use plastic bottled water.   With installations across multiple countries and a growing portfolio of leading hotel brands, PBP EcoAqua continues to support the hospitality sector in achieving sustainability goals aligned with global environmental priorities and responsible resource management.   About PBP EcoAqua PBP EcoAqua is the sustainability-focused machinery brand of Progressive Business Partnership, delivering integrated solutions for in-house glass bottled water production for hotels.   The company provides end-to-end solutions including water treatment systems, automated bottling plants, glass bottles, closures, consumables and operations support, enabling hospitality partners to eliminate single-use plastic while maintaining premium quality standards.   Guided by its philosophy “Excellence in Every Drop”, PBP EcoAqua partners with hospitality leaders to combine sustainability with operational efficiency, ensuring responsible water solutions for the future of hospitality.   For more details, please visit: www.pbpco.net.

ASBL is all set to launch its new high-rise gated community at RTC x Roads, Hyderabad. Located in the center of the city, this upcoming project is designed for homebuyers who want strong connectivity, premium living, and a trusted brand. The Expression of Interest (EOI) process for the project has now started, creating strong excitement among buyers giving them a chance to register their early interest before the official launch.     ASBL launches new high-rise gated community at RTC x Roads ASBL new project is located at RTC x Roads, one of Hyderabad’s most connected and well-known areas. The project is just 2 minutes from RTC X Roads Metro Station, 10 mins from Secunderabad Railway Station, 8 minutes from Kachiguda Railway Station, 15 minutes from Hyderabad Deccan Railway Station and MGBS Bus Stand, 20 minutes from JBS Bus Stand, and around 50 minutes from the airport. Adding to its appeal, the project is located near Hussain Sagar Lake and is surrounded by reputed educational institutions, top hospitals, leading hotels, recreational spaces, and many of Hyderabad’s most visited landmarks. Click on the link below to know your distance from the project – https://maps.app.goo.gl/Vggb3ArAdN1QXc9j8?g_st=ic   Planned as a premium high-rise gated community, the project will be spread across 7.98 acres. It will feature 3 towers with G+50 floors and 5 basements, with around 1,500 flats in total. One of the biggest highlights of the project is that it will have the tallest building in that area, which will lead to uninterrupted views on all sides. The project will also offer 75% open area, giving residents more space, better views, and a more open living experience in the middle of the city.   The project will offer premium and luxury 3 and 4 BHK homes with room sized balconies. The homes are planned with a floor-to-ceiling height of 10 feet 4 inches, which adds to the sense of space and comfort.  The available configurations include: Premium 3 BHK homes  1970 SFT in East, West, and North-facing Luxury 3 BHK homes  2085 SFT in North-facing  2115 SFT in East-facing  Premium 4 BHK homes  2535 SFT in East and North-facing  2540 SFT in East and West-facing Luxury 4 BHK homes  3015 SFT in East and West-facing  The project will also offer an upgraded lifestyle experience through its large amenity spaces. It will feature a G+5 clubhouse with more than 1,00,000 sq. ft. of clubhouse amenities. The total indoor amenities space will be around 86,000 sq. ft. The project will also include an urban corridor, giving residents more lifestyle and community spaces within the development. Various amenities like club lawn, screen on the green, amphitheatre, banquet halls, basketball court, pickleball courts, yoga/aerobics room, indoor and outdoor gyms, double heighted badminton court, futsal court, pools, walking, jogging and cycling track, salon & spa, guest rooms, co working space, pet park, clinic and physiotherapy, kids play area, toddlers play area, tuition room, etc. Founded in 2017, ASBL has built a strong legacy by delivering multiple residential gated communities and has earned a trusted name in Hyderabad’s real estate market. Its last project, ASBL Broadway, launched around a year ago has recorded more than ₹1000 crore in sales on launch day, including EOIs and launch day sales. Before that, ASBL Landmark recorded more than ₹500 crore in sales on the day of launch. These numbers clearly reflect the strong trust that buyers have in ASBL and the growing demand for its projects.With a family of more than 5,000 happy customers, ASBL continues to grow with a strong focus on quality, trust, and customer satisfaction. ASBL got the fastest-growing real estate company in India award last year. The company is currently operating around 10 million sq. ft., and planning to launch the next 10 million sq. ft. shortly in Hyderabad.    With a location at the heart of Hyderabad, upgraded lifestyle for current residents and ASBL’s trusted track record, this new launch near RTC x Roads is expected to attract strong buyer interest. Homebuyers who want to be part of this upcoming landmark development can now submit their Expression of Interest through the link below. Click here – Link