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As artificial intelligence transforms industries from finance to media, one sector is proving unusually resilient. Sport.   While AI is already reshaping how content is produced, distributed and consumed, the core of sport remains fundamentally human. Live competition, physical performance and unscripted outcomes are not easily replicated or automated.   Nicole Junkermann – the magic of sport can’t be replaced by an algorithm   According to Nicole Junkermann, founder of Gameday by NJF Holdings, this gives sport a unique position in the emerging AI economy.   “AI can enhance sport, analyse it and distribute it,” she says. “But it can’t replace it. The unpredictability of human competition is exactly what makes it valuable.”   This dynamic is becoming increasingly relevant in India, where sport is undergoing rapid commercial and cultural expansion.   Cricket remains dominant, with the Indian Premier League now one of the most valuable sports properties in the world. But growth is no longer limited to a single discipline. Football, kabaddi, badminton and women’s sport are all attracting rising audiences, investment and media attention.   At the same time, India is one of the most digitally connected markets globally. Hundreds of millions of fans consume sport through mobile devices, social platforms and streaming services. This creates a powerful intersection between technology and live content.   AI is accelerating that shift. From personalised highlights and real-time analytics to fan engagement tools and data-driven sponsorship models, AI is transforming the way sport is experienced and monetised. But crucially, it is doing so without displacing the underlying product. Instead, it is amplifying it.   “Sport is becoming a kind of anchor asset in a digital world,” Junkermann says. “As more content becomes synthetic or automated, authentic live experiences become more valuable, not less.”   India is particularly well positioned to capitalise on this trend.   The country combines scale, passion and a young, mobile-first audience. Leagues such as the IPL and Pro Kabaddi League have already demonstrated how sport can be packaged, distributed and monetised in new ways. The next phase will involve deeper integration of technology to expand reach and engagement further.   This includes direct-to-consumer platforms, athlete-led content, creator partnerships and new commercial models built around data and personalisation.   It also includes the rise of women’s sport, which remains underpenetrated but is growing rapidly, both in India and globally. As investment increases, these leagues have the potential to scale quickly in a digital-first environment.   The broader implication is that sport is not being disrupted by AI in the same way as other sectors. It is being revalued.   In a world where algorithms can generate text, images and even video, the scarcity of genuine, unscripted human performance becomes more pronounced. That scarcity underpins long-term economic value.   “AI will change almost every industry,” Nicole Junkermann, who was born in 1980, adds. “But sport isn’t just content. It’s competition, identity and emotion. Those are much harder to automate.”   For India’s investors, media companies and policymakers, the opportunity is clear. By combining technological innovation with strong underlying sports assets, the country can build a more resilient and globally competitive sports ecosystem.   In the age of AI, that may prove to be a decisive advantage.   About Gameday by NJF Holdings Gameday by NJF Holdings is a sports investment and strategic platform founded by Nicole Junkermann, born in 1980. Focused on building long-term value across leagues, media and sports technology, Gameday’s approach centres on structural growth, digital transformation and scalable fan ecosystems.   The platform is the largest shareholder in Italy’s professional women’s volleyball league, Lega Volley Femminile (LVF), where it is supporting league-level commercial and digital development. Gameday by NJF Holdings is also behind Cayo TV, a next-generation sports media platform designed to expand access, engagement and modern distribution for live sport audiences.   For more information visit: gameday.team

Ai+ Smartphone has unveiled its latest campaign for the Nova 2 Ultra, fronted by Indian cricket star Ishan Kishan. With a distinctively quirky and narrative-led TVC, the brand takes a refreshing departure from conventional smartphone advertising bringing its flagship device to life through storytelling that is as engaging as it is memorable. This campaign is a continuation of Ai+ Smartphone’s broader vision to redefine the category through trust-led, design-forward innovation.    Ai+ Smartphone Launches New Nova 2 Ultra TVC with Ishan Kishan, Redefining Smartphone Storytelling At the heart of the campaign lies a clear strategic intent to shift how smartphones are communicated and experienced. Moving beyond spec-heavy demonstrations, the film places the Nova 2 Ultra within relatable, everyday moments infused with humour, personality, and a strong sense of identity. The result is a campaign that not only highlights the device’s performance, design, and user experience, but does so in a way that feels intuitive, human, and culturally relevant.  Ishan Kishan’s natural screen presence adds authenticity and recall, reinforcing the brand’s positioning and reflects a shared mindset of pushing boundaries while staying grounded in real, everyday experiences. Link to the TVC: drive.google.com/file/d/1fcM6jnKXAY7QpC6eglb0ils4RgCMtgeH/view . Commenting on the launch, Archi Gogoi, Head of Brand, Marketing & Growth, Ai+ Smartphone, and NxtQuantum Shift Technologies, said, “At Ai+, we believe the real evolution in this category lies not just in what smartphones can do, but in how they are experienced by consumers. With this campaign, we wanted to move away from predictable formats and create something that feels instinctive, relatable, and true to how people engage with technology today. Ishan brings a natural confidence and relatability that aligns seamlessly with our vision of building a brand that is both accessible and distinct.” Launched in April 2026, the Nova 2 Ultra represents the most complete expression of the Nova Series bringing together advanced capabilities with a bold, design-led approach. The device will be available for sale starting May 8th at 14999/- exclusively on Flipkart and select retail stores near you. About Ai+ Smartphone Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience. From redefining smartphones to pioneering AIoT products as part of the company’s Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology. About NxtQuantum Shift Technologies NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign operating system, and is committed to building technology that is authored in India and globally competitive.

Experion Developers has crossed Rs. 4,000 crore in revenue for FY 2025–26, marking a defining milestone in its growth trajectory and reinforcing its position as a leading player in India’s evolving luxury real estate market.   Experion Developers’ landmark luxury project showcases design-led architecture and premium living spaces   The milestone reflects the emergence of a developer steadily reshaping the contours of luxury housing through a disciplined, design-led, and institutionally anchored approach to development. At a time when real estate growth is often associated with aggressive expansion, Experion has quietly almost doubled its revenue from Rs. 2,200 crore in the previous financial year through calibrated market selection, strong demand absorption, and a clear focus on the luxury segment.   B.K. Malagi, Vice Chairman, Experion Developers said, “Crossing Rs. 4,000 crore in revenue is a significant step for us and reflects the steady momentum we’ve built over the past years. It comes from a clear focus on tapping the right markets, strong execution, and staying fundamental in how we grow. We will continue to strengthen this momentum and drive stable, long-term revenue growth.”   Flagship Projects Shaping Luxury Experion Windchants, one of the landmark communities located on Dwarka Expressway, gained international recognition when its signature Skywalk was featured by National Geographic, highlighting its distinctive design. Continuing this legacy, One42 Golf Course Road has emerged as a benchmark in ultra-luxury living, with recent transactions exceeding Rs. 1 lakh per sq ft. The project reflects an elevated, design-led philosophy centred on exclusivity, spacious living, and low-density residences for UHNI buyers.   Saatori, Experion’s second project in Noida after the success of Experion Elements, recorded approximately Rs. 1,800 crore in sales at launch, with more than 400 units sold. The response underlined the strength of demand for premium housing in Noida and demonstrated Experion’s ability to extend its success beyond Gurugram.   Product-Centric Growth Anchored in Design and Wellness At the core of Experion’s growth is a design-first philosophy that integrates international architectural expertise with a deep understanding of Indian urban living. The company has partnered with leading global design firms, including Kohn Pedersen Fox (KPF), SCDA Architects, DPA Architects, and DSP Design, embedding global standards in master planning, spatial design, and overall product experience.   Experion Developers was the first real estate developer in India to receive WELL Precertification for residential projects, recognising homes designed for healthier living through cleaner air and water, better ventilation, more daylight, and enhanced liveability.   Institutional Backing and Governance Framework Experion is backed by AT Capital Group, a Singapore-headquartered global investment platform with deep expertise across international real estate, renewable energy, private and public markets. With investments and presence across India, Europe, and the Middle East, AT Capital brings a long-term institutional perspective, strong governance, and disciplined capital backing.   About Experion Developers Experion Developers is a luxury real estate company in India and a wholly owned subsidiary of Experion Holdings Pte. Ltd., Singapore. Backed by FDI, the company is committed to delivering world-class residential, commercial, and mixed-use projects. It is part of the AT Capital Group, a globally diversified business group with interests across real estate, renewable energy, structured credit, and public markets in India, the GCC and Europe.   In India, the group also operates Juniper Green Energy, a leading Independent Power Producer (IPP) delivering clean and sustainable energy solutions.

The International Education group at Cambridge University Press & Assessment (Cambridge) today announced science teacher, Soma Mandal, as the regional winner of the 2026 Cambridge Dedicated Teacher Awards in the South Asia region. Soma was selected by the judges for her dedication to empowering pupils to participate in the ‘worldwide fight against climate change’.  Soma Mandal, regional winner of the 2026 Cambridge Dedicated Teacher Awards in the South Asia region   Soma is one of nine regional winners of the global Cambridge competition that celebrates the achievements of teachers around the world. As a regional winner, Soma will win £500 worth of books for her class, a trophy, and receive publicity for herself and her school during the coming year. She will also appear on a ‘Thank you’ page at the front of a range of new Cambridge textbooks, available to the public from November 2026.   With over 10 years’ teaching experience, Soma is dedicated to positioning climate education at the heart of student learning. A master’s graduate in environmental science, she developed a climate-focused curriculum at her school, GD Goenka Public School, Delhi, in which she inspires students to emerge as confident agents of climate action and sustainable change.   Soma said, “This recognition belongs to my students, whose commitment to climate action inspires me every time I step into the classroom. This award strengthens my resolve to embed climate education throughout learning, making sustainability tangible and connected to real challenges. I believe that when we equip young minds to respond to the climate crisis, they discover they have agency and voice. My students have shown me they are ready to act… Our role is simply to create the space and support for them to do so.”   Global winner voting The Cambridge Dedicated Teacher Awards highlights the important role that teachers play in shaping the lives of their learners and preparing them for the world beyond school. It gives students, parents and peers the chance to nominate a current primary or secondary teacher for outstanding commitment to their students’ education. By going to dedicatedteacher.cambridge.org/vote, the public can now vote for Soma, or another of the nine regional winners to become the overall, global winner of the Cambridge Dedicated Teacher Awards 2026. The deadline to vote is 13:30 (IST) on 13 May 2026 and the winner will be announced on 2 June 2026.   The 2026 competition received over 12,000 nominations for teachers in 126 different countries around the world. Nominations not only thanked teachers for the hard work they put into teaching, but also for all the extra things they do to ensure their students are happy and healthy.   Rod Smith, Group Managing Director of International Education at Cambridge said, “We believe education is key to tackling the climate crisis, and so it is inspiring to see Soma exemplify that belief so strongly through her teaching. By creating safe, inspiring spaces where learners explore climate challenges and develop practical solutions, she is empowering young people with the knowledge, skills and confidence to be ready for the world. That impact is exactly what this award celebrates. I congratulate all of our winners on their accomplishments, which inspire us at Cambridge, and I am sure will stand as inspiration for teachers worldwide.”   About Cambridge Cambridge University Press & Assessment is part of the University of Cambridge. Our International Education group works with over 10,000 schools in 160 countries to provide education that shapes knowledge, understanding and skills. Together, we give learners the confidence they need to thrive and make a positive impact in a changing world. We offer a globally trusted and flexible framework for education from age 3 to 19 (the Cambridge Pathway), informed by research, experience, and listening to educators. With internationally recognised qualifications (such as Cambridge IGCSE and International AS & A Level), high-quality resources, comprehensive teaching support and continuing professional development, we help schools prepare every student for the opportunities and challenges ahead. Together, we help Cambridge learners be ready for the world.

Beverly Hills Polo Club has announced a strategic shift in its operating model in India, establishing its own subsidiary to reinforce its long-term commitment to one of its most important global growth markets.   Beverly Hills Polo Club – Exclusive Brand Outlet   This transition marks a decisive move from a licensing-led structure to a fully owned subsidiary with a franchise-operated platform.   The new model will enable BHPC to exercise greater control over brand positioning, consumer experience, and market execution. It is designed to drive consistency, strengthen brand equity, and accelerate scalable growth across channels. At the core of this transformation is a multi-partner, multi-channel, and multi-category strategy aimed at enhancing distribution agility, optimizing operational efficiency, and building a future-ready retail ecosystem. Mr. Ajay Bindroo, Managing Partner, Beverly Hills Polo Club said, “India is not just a growth market, it is a strategic global priority for us. Moving to a franchise model allows us to take mutual ownership of our brand narrative, deepen market engagement, and execute with precision. With a strong partner ecosystem and a clear roadmap, we are confident of building a high-quality, scalable platform that delivers sustained long-term value.” Key Strategic Initiatives: BHPC has partnered with RJ Corp to drive the rollout of Exclusive Brand Outlets (EBOs), leveraging their strong retail execution capabilities. The brand is strengthening its presence in department store retail through Shoppers Stop, expanding its Shop-in-Shop footprint across key cities. A wider multi-brand outlet (MBO) partner network will further extend reach into high-potential emerging cities.   This integrated approach positions BHPC to capture India’s evolving consumption landscape with greater speed, sharper execution, and enhanced control, while building a resilient and premium retail presence across formats.  While retail remains a key driver of expansion in the near term, we see digital as an essential pillar for the future, one that will enable deeper consumer engagement and more direct relationships over time. E-commerce and D2C are important strategic priorities for us, and we are actively working towards strengthening our capabilities in this space. Mr. Eli Haddad, Founder, Beverly Hills Polo Club said, “India represents one of the most compelling growth markets for the Beverly Hills Polo Club brand. With its scale, evolving consumer landscape, and strong affinity for global lifestyle brands, the opportunity is both immediate and long term. Our India partnership allows us to build the brand in a structured and meaningful way, with the right foundation to scale across key markets while staying true to our heritage and positioning.” Mr. Varun Jaipuria, Director, RJ Corp, said, “Adding Beverly Hills Polo Club to our portfolio marks an exciting new chapter in our retail journey. India’s appetite for premium lifestyle brands has never been stronger and Beverly Hills Polo Club resonates deeply with the Indian consumer. With our deep retail expertise, we are committed building a retail footprint where all our consumers connect with the brand’s complete portfolio, making BHPC a leader in India’s premium casualwear segment.” Mr. Kavindra Mishra, Customer Care Associate, Managing Director and CEO, Shoppers Stop, said, “At Shoppers Stop, we are committed to bringing the best of global brands to Indian consumers. Our partnership with BHPC strengthens our premium lifestyle portfolio and allows us to offer customers a compelling brand experience within our stores.” About Beverly Hills Polo Club Beverly Hills Polo Club is an internationally recognised lifestyle brand inspired by the heritage and spirit of the sport of polo. With a presence across multiple categories and markets, the brand combines classic elegance with a contemporary sensibility.

The head-turning, single-seater Jawa 42 Bobber has won the ‘Viewer’s Choice Style Icon of the Year’ at the prestigious Times Drive Auto Summit and Awards. The motorcycle has reset design expectations in India’s mid-sized segment with its distinctive visual identity and strong cultural relevance.   Top: The Jawa 42 Bobber; Bottom: Nivedita Matta, Brand Lead, Jawa, Classic Legends, receives the award from Minister of Road Transport and Highways of India Nitin Gadkari   Since its launch in September 2022, the Jawa 42 Bobber has stood apart with a design that is unapologetically singular. Low-slung and built around a floating single seat, the motorcycle introduced a silhouette that felt closer to a custom build than a production machine. Its long wheelbase, wide rear tyre, and sculpted stance have made it one of the most recognisable motorcycles on Indian roads today.   The award acknowledges not just the Bobber’s design, but the thinking behind it. Built on a design-first engineering approach, the motorcycle reimagines the classic bobber form with modern precision. From its premium chrome finishes in variants such as Chrome Red and Black Mirror to details like diamond-cut alloy wheels and minimalist bodywork, every element contributes to a cohesive visual identity that is both contemporary and rooted.   Anupam Thareja, Co-founder, Classic Legends, said, “This recognition reaffirms our belief that design, when led with intent, can shape culture. Honest and intentional design creates an unmistakable presence and becomes a way for people to express who they are. The 42 Bobber was built to challenge conventions in how motorcycles look and feel. It was never designed to do everything, but what it has to say about individuality is unforgettable. That is what resonates with our riders. It invites them to breathe, wander, and take the longer road.”   Beyond design, the Jawa 42 Bobber has built a strong cultural presence. It has been embraced by riders who value individuality and expression, including cricketers MS Dhoni and Ruturaj Gaikwad, reinforcing its position as a cross-generational style marker. A darling of content creators, a fixture on lifestyle platforms, and a natural on city streets, the 42 Bobber has long outgrown its identity as a motorcycle to become an iconic cultural statement.   Powered by a 334cc liquid-cooled engine delivering 29.9 PS and 30 Nm of torque, paired with a six-speed gearbox and assist and slipper clutch, the Jawa 42 Bobber blends performance with ease of ride. Modern features such as a digital console, full LED lighting, USB charging, and dual-channel ABS ensure that the motorcycle’s contemporary appeal extends beyond design.   From its debut to the introduction of new variants like Chrome Red, the Jawa 42 Bobber has consistently expanded its visual vocabulary while staying true to its core identity of a bold, minimal, and expressive machine.   The recognition from Times Drive’s audience as ‘Style Icon of the Year’ reinforces the Jawa 42 Bobber’s position as a cultural marker for riders who choose individuality over convention.   The motorcycle is backed by the company’s segment-first Customer Assurance Programme, designed to support long-term ownership with reliability and peace of mind, including: 4-year/50,000-km standard warranty Extended warranty options up to 6 years One year of roadside assistance Support across 400+ sales and service touchpoints nationwide.   About Classic Legends Pvt. Ltd. Classic Legends Pvt. Ltd. was founded with a vision to reintroduce iconic motorcycle brands in India & international markets. The company currently boasts an elaborate portfolio constituting Jawa, Yezdi & BSA marquee brands. It aims to bring consumers a quintessential motorcycling lifestyle experience by co-creating exciting product and service offerings within its motorcycling ecosystem and bringing back renewed fervour into the performance-classic motorcycle market.

Cross sectoral organisations from education, gender & livelihood nonprofits, grassroots mental health organisations & caregiver collectives, philanthropies, academic institutions and more  Milestone development for India’s mental health ecosystem with member organisations from 30 States & UT joining a national alliance Advancing mental health as a national development priority towards Viksit Bharat   The India Mental Health Alliance (IMHA) today announced that it has crossed 300 member organisations across 30 states and union territories, marking a significant milestone for India’s evolving mental health ecosystem.   The India Mental Health Alliance More than a growth milestone, the development reflects a broader shift across stakeholders towards greater collaboration, shared learning, and coordinated action for mental health, which has long operated in fragmented silos. IMHA was established on the belief that meaningful progress in mental healthcare requires bringing clinical and lived experience expertise together; aided by resource mobilization from philanthropy, government and the private sector collectively.   Neha Kirpal, Co-Founder, IMHA, said, “Reaching 300 members is significant because of what it makes possible for everyone. When cross-sectoral organisations have a shared alliance to connect, share on-ground learnings across their cultural contexts, and build capacities together; the entire ecosystem becomes stronger and more effective. IMHA’s role has been to act as a catalyst and facilitator, creating the possibilities for partnerships, and pathways that enable knowledge, expertise, and support to flow more freely across the nation. This kind of collaborative infrastructure is essential to move mental health from the margins to the mainstream as a developmental priority in our journey towards Viksit Bharat.”   Over the past year, this vision has translated into a focused effort to – Connect, Convene, Collaborate, and build Capacity across the mental health ecosystem. IMHA’s key initiatives towards these goals in this past year have included:   A national member directory with QR-enabled discoverability tools for all members, funders and public institutions to connect with organisations from across India Active digital communities, including an active nationwide WhatsApp group Ongoing member engagement across geographies with regional meet ups Building members’ capacities through monthly curated sessions and consultations with global experts; themes include organisational strengthening, youth mental health, lived experience expertise, public health integration, cross-sector programming, and engagement with funders and government Together, these efforts are helping organisations discover one another, exchange knowledge, and collaborate more effectively across the country.  Building on these connections, IMHA has also prioritised convening as a core pillar of ecosystem-building by creating spaces for organisations to come together, exchange ideas, and forge partnerships. Through its ‘Connecting India for Mental Health’ series, IMHA hosted its first regional meet-up in Mumbai, with upcoming convenings planned in:   Guwahati (May 2026) Chennai (August 2026) Bangalore (December 2026) This builds on the momentum of IMHA’s first Annual Convening last year, a landmark closed-door gathering of 130+ Alliance members from across the country for deeper dialogue and partnership-building; the second edition of the Annual Convening to be announced shortly for the month of Oct/Nov 2026.  This culture of shared learning is further anchored in IMHA’s Knowledge Centre, a hub for credible, India-specific mental health resources. The platform currently hosts 300+ curated resources, including toolkits, capacity-building materials, lived experience-led resources, laws and policies, landscape reports, and data-driven insights. Designed for NGOs, funders, policy makers, students and mental health professionals; the Knowledge Centre will now expand into video-based learning from Indian experts and increased regional language content to deepen contextual relevance. Vasvi Bharat Ram, Founder Chairperson, India Mental Health Alliance, says, “A truly developed India must also be a mentally healthy India. Economic growth, educational outcomes, workforce productivity, and social cohesion are deeply linked to the mental well-being of citizens. Building this requires coordinated investment, long-term thinking, and shared responsibility across multiple fronts, from systemic capacity-building and workforce development to knowledge creation and improving the overall quality of care. Philanthropic capital, government funding, and private sector investment each have a distinct role to play to build a mental health ecosystem that is more accessible, resilient, and responsive to India’s needs.”    Therefore, IMHA is actively expanding the pool of unrestricted philanthropic capital dedicated to long-term ecosystem-building in mental health, with recent pledges from donors such as Manisha Dhawan from the Convergence Foundation of India and renowned philanthropist Dr. Pheroza Godrej.   As India moves towards 2047, IMHA’s expanding strength reflects a new, decentralised approach to mental health: one rooted in equity, shared ownership, cross sectoral collaboration; with lived experience experts and their carers at the centre of all care design.    About The India Mental Health Alliance The India Mental Health Alliance (IMHA) is a Section 8 not-for-profit organisation launched in 2023 as a partnership between Vasvi and Ashish Bharat Ram, Amaha Health and Children First. IMHA is a cross-sectoral platform working to strengthen India’s mental health ecosystem by convening stakeholders, building capacity, and catalysing collaboration at scale. As a growing national alliance of 300 cross-sectoral member organisations from 30 states & UTs, IMHA helps mobilize existing strengths, identify care gaps, and enables stronger coordination & collaboration pan-India. Its capacity-building efforts support community organisations, healthcare & educational institutions, as well as individual mental health practitioners through multi-channel knowledge sharing and learning initiatives. IMHA also hosts a growing Knowledge Centre with 300+ multilingual resources to democratise access to mental health information. Through its work, IMHA aims to mainstream mental health as a national development priority; improve quality of care; embed Lived Experience Expertise (LEE) in care design and practice; champion social justice in mental health; and mobilise greater long-term, unrestricted philanthropic capital to support systemic, scalable solutions across India. 

India ranks as the fifth most spammed country in the world, according to the latest data released by Truecaller. Indonesia tops the list, followed by Chile, Vietnam, and Brazil.   Truecaller reveals global spam report 2025   The insights are based on anonymized and aggregated data from Truecaller, which has over 500 million users globally. In 2025 alone, the platform identified more than 68 billion spam and fraud calls worldwide.   India also features prominently in regional rankings, recording a spam intensity of 66%, placing it among the top five most affected markets globally. The nature of spam calls in India reveals a strong commercial bias, with sales and telemarketing calls accounting for 36%, followed by financial services at 18%, and scams contributing 12% of all spam activity.   Globally, the drivers of spam vary significantly by region. In Indonesia and Mexico, over 40% of spam calls originate from financial institutions such as banks and lenders. Chile stands out with debt collection accounting for 38% of spam calls -the highest concentration of a single category worldwide. Meanwhile, in Brazil and Nigeria, telecom-related calls dominate, often blurring the line between legitimate communication and fraud.   These patterns highlight a growing global concern: as automated spam continues to scale, trust in unknown calls is rapidly declining.   “The scale of what this data shows should concern everyone. Fraud, impersonation, and scams are affecting people’s daily lives in a way we have never seen before. In some countries, most unknown calls are now spam – that is a fundamental breakdown in how communication works. Our mission is to build trust in communication, and in 2026, we are focused on stopping fraud before it reaches people,” said Rishit Jhunjhunwala, CEO of Truecaller.   On March 31, 2026, Truecaller surpassed 500 million monthly active users globally, with more than 150 million users outside India. The complete report, including the full top 10 rankings and detailed regional insights, is available at the Truecaller Insights page.   About Truecaller Truecaller is an essential part of everyday communication for 500 million active users worldwide, with more than one billion downloads since launch and 68 billion spam and fraud calls identified in 2025 alone. The company is headquartered in Stockholm and has been publicly listed on Nasdaq Stockholm since October 2021.   For more information, visit www.truecaller.com.

There’s a meaningful shift underway in how luxury homebuyers across NCR are making their choices. The decision is no longer just about upgrading to a larger apartment or a more premium address; it’s about rethinking where and how they want to live. Many are moving away from dense, central pockets that once defined prestige, toward more planned, open environments that offer a sense of calm and balance.   Noida Expressway: Redefining NCR’s luxury landscape through low-density living, expansive greenery, and world-class connectivity It’s this shift in what people are looking for that naturally brings the Noida Expressway into the conversation. What draws attention here isn’t just new supply, but the consistency of planning: sectors that feel intentional, roads that don’t feel overburdened, and a rhythm of development that allows daily life to unfold with far less friction. Without needing direct comparisons, the difference is easy to sense: this is less about navigating density and more about inhabiting a space that feels designed for how people actually want to live. What’s also working in the Expressway’s favour is a growing sense of trust—something that goes beyond the usual infrastructure checklist. The Noida–Greater Noida Expressway has been around long enough for people to see how the corridor has evolved, making it easier to believe in what’s coming next. According to Anarock, the average residential price in Noida was approximately Rs 4,795 per sq. ft. in 2020. By Q1 2025, that figure had risen to Rs 9,200 per sq. ft., representing nearly 92% growth. Greater Noida performed even stronger at 98%, outpacing the broader NCR average of 81%. The newly inaugurated Noida International Airport adds to that confidence, not just as a travel hub but as a signal that this side of the NCR is only going to become more relevant over time. Even metro expansions play into this perception; they don’t just reduce travel time, they make the area feel more connected and within reach in a very real way. For many luxury buyers today, the decision isn’t based on what the neighbourhood offers at this moment, but on what it promises to become, and increasingly, the Noida Expressway seems to answer that with quiet assurance. In pockets like Sector 150 Noida and Sector 128 Noida, the focus isn’t just on taller towers or striking skylines, but on how much space is left around them. Wider greens, walking tracks, sports facilities, and a more open layout start to shape the experience of living here. It feels less compressed, more breathable. Moreover, the kind of buyer this corridor is attracting also says a lot about where the demand is coming from. HNIs and NRI buyers are leaning toward developments that offer a certain level of management, security, and brand assurance—homes they can trust even from a distance. Then there’s a more globally exposed professional segment that is drawn to smart features, wellness-led amenities, and a sense of community. Rohan Agrawal, a mid-30s professional, had been scanning options across NCR for a while. “I was looking at multiple pockets, but something didn’t quite add up,” he says. “Gurugram had everything on paper, but it felt too crowded every time I visited. Central Noida was convenient, but the density wasn’t what I wanted long term.” His perspective shifted when he began exploring the Noida–Greater Noida Expressway.” “What worked for me was the ease of getting around—reaching other parts of NCR didn’t feel like a task anymore,” he explains. He found himself spending more time around Noida Sector 150, where the difference became more tangible. “There’s a lot more open space, more greenery—it just feels less packed and easier to live in day to day.” For Rohan, the decision gradually became clearer. “It wasn’t one single factor. It was how connectivity, space, and a more balanced pace of life all came together in one place.” Another way to read the market’s direction is through the kind of developers choosing to deepen their presence here. When established names commit to a corridor, it usually reflects a certain confidence in how the area will evolve as a place to live. In that context, Prateek Canary in Noida Sector 150 offers a clear example. The project has been envisioned as a low-density, super-premium development, where the emphasis is on space, openness, and a more elevated living experience. It aligns closely with what this micro-market is coming to represent: lush green surroundings, uninterrupted views, and a quieter, more refined pace of life. With Prateek Canary already contributing to the micro-market’s evolving premium character, the group is planning to come up with an ultra-luxury development, which is likely to uplift the luxury narrative here. What’s unfolding along the Noida–Greater Noida Expressway is part of a broader shift in how luxury is being understood across NCR. In that sense, the growing interest in this corridor isn’t just about market momentum. It reflects a changing urban aspiration, where long-term livability is starting to matter more than where a location once stood in the hierarchy.