kalabhumitalkies.com

adnova012@gmail.com

Parimatch Sports Becomes Official Sponsor of Colombo Kaps for LPL 2026

Parimatch Sports, a premium sportswear brand, is excited to join Colombo Kaps as an official sponsor for the 2026 Lanka Premier League. United by ambition, fearless cricket and the pursuit of victory, Parimatch Sports is proud to support Colombo Kaps throughout the tournament.   Parimatch Sports Becomes Official Sponsor of Colombo Kaps for LPL 2026   Representing Sri Lanka’s capital, Colombo Kaps have established themselves as one of the league’s strongest contenders since the Lanka Premier League was launched in 2020. Consistently reaching the knockout stages, the team has built a reputation for attacking cricket, competitive performances and a squad featuring some of the game’s most exciting international and Sri Lankan talent, including James Neesham, Mujeeb Ur Rahman and Kusal Mendis.   Parimatch Sports and Colombo Kaps share the same competitive mindset — believing that success belongs to those willing to play boldly, embrace every challenge and keep striving for more. During the Lanka Premier League, Parimatch Sports will support the team and bring fans closer to their favourite players through memorable experiences on and off the field.   “Colombo Kaps are a team that perfectly reflects the qualities we admire in sport — confidence, ambition and the courage to play attacking cricket. We’re excited to create unforgettable moments that connect fans with the players and the game they love,” said the Parimatch Sports Press Office.   As part of the partnership, Parimatch Sports will organise fan activations during the Lanka Premier League. Fans can look forward to opportunities to meet Colombo Kaps players, collect signed merchandise and enjoy unforgettable experiences beyond match day.   The Lanka Premier League runs from 17 July to 8 August 2026. During the tournament, Colombo Kaps will face regional rivals Galle Gallants, Kandy Royals, Jaffna Kings and Dambulla Sixers, with their sights set on the play-offs and the championship title.   Follow Parimatch Sports on social media to be the first to hear about exclusive fan experiences, Meet & Greet events and the latest updates throughout the Lanka Premier League.

Parimatch Sports Becomes Official Sponsor of Colombo Kaps for LPL 2026 Read More »

Hair Drama Co. Joins Global Luxury Houses at Nordstrom in Landmark U.S. Retail Debut

Hair Drama Co., a premium Indian hair fashion and beauty brand founded by young entrepreneur Priyanka Sanghi, has officially launched at Nordstrom, marking the company’s biggest U.S. retail milestone to date. As one of America’s leading premium retailers with a legacy of championing globally acclaimed fashion and beauty brands, Nordstrom represents a significant platform for Hair Drama Co. to accelerate its international growth.   The launch introduces Hair Drama Co.’s handcrafted statement accessories to Nordstrom’s premium retail ecosystem, introducing the brand to a discerning customer base that values craftsmanship, contemporary design, and elevated fashion.   Founded in 2015, Hair Drama Co. was built on the belief that hair deserves the same style attention as apparel, jewellery, and handbags. Today, the brand offers more than 1,000 products across 15 categories for women and children, spanning everyday accessories, handcrafted statement pieces, bridal collections, hats, scarves, gifting and hair perfumes.   Over the years, Hair Drama Co. has developed licensed collections for Disney, Barbie and Netflix’s Emily in Paris, reinforcing its position as a design-led brand at the intersection of fashion, beauty and pop culture.   Today, Hair Drama Co. offers more than 1,000 products across 15 categories, from everyday pieces and wedding hair jewellery to hats, scarves and hair beauty products. The debut collection for Nordstrom has been curated to showcase Hair Drama Co.’s signature aesthetic through intricate embellishment, occasion-ready accessories and statement designs curated specially for the American customer.   “Seeing Hair Drama Co. launch on Nordstrom is an incredibly proud moment for us,” said Priyanka Sanghi, Founder, Hair Drama Co. “We have always believed that Indian craftsmanship belongs on the world’s leading fashion platforms. This launch gives our craftmanship the global visibility they deserve.”   To support the Nordstrom launch, Hair Drama Co. expanded its artisan team from 20 to 30 craftspeople, creating additional opportunities for skilled artisans while preserving intricate handcrafted techniques. Each collection is developed through a collaborative design process in which artisans contribute traditional techniques and creative interpretations. Some of the brand’s most detailed accessories require six to seven hours of handcrafting, combining embroidery, crystals, beads, and intricate embellishments.   Beyond its ready-to-wear collections, Hair Drama Co. also creates bespoke accessories for brides, fashion campaigns, and editorial shoots, with several custom creations later evolving into commercial collections. Its designs have also been featured in global campaigns and music videos, including a custom accessory created for Nora Fatehi’s FIFA music video.   The launch has already generated encouraging early demand, with select embellished pieces and wedding hair pins sold out within hours of launch, triggering immediate replenishment and accelerating Phase II inventory rollout.   The Nordstrom launch follows more than two years of selling through Amazon USA and represents an important step in Hair Drama Co.’s strategy to build a long-term premium presence in the US.   Hair Drama Co. currently serves customers across India, the United States, Europe, Dubai and Hong Kong. Its growing retail presence includes Nordstrom in the United States, Lane Crawford in Hong Kong, Hamleys for its children’s collections and one of India’s leading fashion destinations, Myntra and Nykaa, alongside other premium retail partners. Hair Drama Co. products are regularly used by leading hairstylists and have been worn by several well-known personalities including Larissa Bonesi, Alia Bhatt, and Madhuri Dixit.   Looking ahead, Hair Drama Co. plans to deepen its U.S. retail presence, expand partnerships across Europe and continue growing its hair beauty portfolio with products such as hair perfumes and easy, on-the-go styling products.   “Today’s customer wants to know where a product comes from, who made it and what makes it distinctive,” Sanghi added. “Our ambition is to present Indian craftsmanship as contemporary, fashion-forward and globally relevant. Sometimes, the accessory really is the whole outfit.”   About Hair Drama Co. Founded in 2015 by Priyanka Sanghi, Hair Drama Co. is an Indian hair fashion and beauty brand offering more than 1,000 styles across 15-plus categories. Combining trend-led design with detailed Indian craftsmanship, the brand creates expressive, contemporary accessories and hair beauty products for customers across India and international markets.

Hair Drama Co. Joins Global Luxury Houses at Nordstrom in Landmark U.S. Retail Debut Read More »

Gold Coast Films Launches Bharat Runway Tour

For the first time, Gold Coast Films is launching a dedicated international runway platform created exclusively to showcase India’s most promising fashion, lifestyle, and D2C brands on the global stage.   Named Bharat Runway Tour (BhaRT), the registered IP will debut in Paris this September 2026, marking the beginning of a multi-city international journey for Indian brands.   Logo of Bharat Runway Tour   Indian D2C brands have been building world-class products. Now they’re getting a world-class platform to showcase them. The idea is simple: India’s best homegrown brands deserve access to international audiences and opportunities. BhaRT is designed to bridge that gap.   “At Gold Coast Films, we have had the opportunity to work with several D2C brands that have disrupted their respective categories. These Companies and their founders have the vision and ambition to go global. Through BhaRT, we want to provide a launchpad for these ambitious and visionary teams to showcase their brands and products to a global audience,” Sunny Arora, Co-founder, Gold Coast Films.   Why Paris? Why Now? Gold Coast Films has 15+ years of experience producing international campaigns and content across 100+ brands in 50 countries. The team has worked at fashion weeks in Paris and New York, built the SCY Awards (Social Creator of the Year), and collaborated with 500+ influencers and creators globally.   That experience revealed a clear gap: while India produces exceptional brands, opportunities to showcase them on prestigious international platforms remain limited. Paris, the world’s fashion capital, is the ideal first destination for BhaRT’s larger global vision. What’s Next Selected Indian brands will showcase their work, share their stories, and connect with global audiences, media, buyers, and industry leaders. Paris is just the beginning—Bharat Runway Tour will continue to Milan, New York, and India, creating an ongoing global platform that brings Indian creativity, craftsmanship, and entrepreneurship to the world.

Gold Coast Films Launches Bharat Runway Tour Read More »

Major General Gaurav Gautam Inspires NCC Cadets at Galgotias University to Combine Discipline, Patriotism and Modern Technology in Service of the Nation

Major General Gaurav Gautam, VSM, Additional Director General (ADG), NCC Directorate Uttar Pradesh, visited Combined Annual Training Camp (CATC) 136 of 40 UP Battalion NCC at Galgotias University, Greater Noida.   Major General Gaurav Gautam, VSM, inspires NCC cadets at Galgotias University to unite discipline, patriotism and technology in service of the nation   Upon his arrival, Major General Gautam was accorded a Guard of Honour by the NCC cadets. He inspected the Guard and appreciated the cadets’ discipline, turnout and bearing.   Colonel Ravinder Khatri, Commanding Officer, 40 UP Battalion NCC, Greater Noida, and Camp Commandant, briefed Major General Gautam on the conduct of CATC 136 and the various training activities being undertaken during the camp.   During the visit, Major General Gautam interacted with the cadets and praised their enthusiasm, discipline and dedication. He also witnessed a drone-training activity and commended the cadets for embracing modern technology as an integral part of their training.   Addressing the cadets, Major General Gautam emphasised the vital role of young people in nation-building. He encouraged them to uphold discipline and patriotism, develop modern skills and prepare themselves to become responsible citizens and capable leaders committed to serving the nation.   The ADG was accompanied by Colonel Kumar Ankur, Shaurya Chakra, Sena Medal, Deputy Commander, and Colonel Amod Chandna, Training Officer, both from Group Headquarters Ghaziabad. Also present were Colonel Ravinder Khatri, Commanding Officer, 40 UP Battalion NCC and Camp Commandant; Colonel Mohit Sharma, Deputy Camp Commandant; and Subedar Major Jagram.   The visit also provided an opportunity to discuss the strengthening of NCC infrastructure and institutional support for training activities, enabling cadets to benefit from improved facilities and greater opportunities.   Welcoming the ADG’s visit, Dr Dhruv Galgotia, CEO of Galgotias University, highlighted the importance of educational institutions and youth organisations working together to support nation-building.   “Nation-building begins by developing young people of character, individuals who are disciplined, skilled, patriotic and prepared to serve. Through our association with the NCC, we remain committed to creating opportunities that empower cadets to become responsible citizens and future leaders who will contribute meaningfully to India’s progress,” Dr Galgotia said.   The visit reaffirmed the shared commitment of 40 UP Battalion NCC and Galgotias University to nurturing disciplined, technologically capable and socially responsible young citizens equipped to serve and lead the nation.

Major General Gaurav Gautam Inspires NCC Cadets at Galgotias University to Combine Discipline, Patriotism and Modern Technology in Service of the Nation Read More »

OKAYA Infocom Private Limited Announces its New Corporate Identity as VERITASOURCE Private Limited

OKAYA Infocom Private Limited has officially announced its corporate name change to VERITASOURCE Private Limited, marking a significant milestone in the company’s growth journey and reinforcing its commitment to innovation, digital transformation, and future-ready business solutions. The name change has been approved by the Ministry of Corporate Affairs (MCA), Government of India, and reflects the company’s evolving business vision while continuing to operate with the same legal entity, management, values, and commitment to its stakeholders. As VERITASOURCE Private Limited, the company will continue to strengthen its presence across its existing business domains while exploring new opportunities driven by technology, innovation, and customer-centric solutions. The new identity represents the company’s long-term vision of building trusted, value-driven businesses for customers, partners, and stakeholders. Speaking on the announcement, Vivek Khanna, CEO & Executive Director, said, “Our transition from OKAYA Infocom Private Limited to VERITASOURCE Private Limited marks the beginning of an exciting new chapter. While our name has changed, our commitment to excellence, integrity, innovation, and customer satisfaction remains stronger than ever. This new identity reflects our future aspirations while preserving the legacy and trust we have built over the years.” The company clarified that this is only a change in the corporate name, and there is no change in the company’s legal status, ownership, operations, contractual obligations, or business relationships. All existing agreements, commitments, and services will continue uninterrupted. Customers, business partners, vendors, financial institutions, and other stakeholders are requested to update their records to reflect the company’s new name: VERITASOURCE Private Limited The company will gradually implement the new corporate identity across all communication channels, digital platforms, branding materials, and official documentation. About VERITASOURCE Private Limited VERITASOURCE Private Limited (formerly OKAYA Infocom Private Limited) is committed to delivering innovative business and technology solutions with a strong focus on quality, trust, and customer satisfaction. Backed by years of industry experience, the company continues to evolve its capabilities to meet the changing needs of businesses and consumers while building sustainable value for all stakeholders.

OKAYA Infocom Private Limited Announces its New Corporate Identity as VERITASOURCE Private Limited Read More »

Ai+ Smartphone Targets Rs 7,500 Crore Revenue in FY27 after Crossing 2 Million Units Sold Since Launch

Ai+ Smartphone, the homegrown smartphone brand from NxtQuantum Shift Technologies, is targeting Rs 7,500 crore in revenue in FY 2026–27, as it accelerates its growth and investments in building technology capabilities in India. The company has already sold more than 2 million smartphones since its launch in July 2025.   NxtQuantum Shift Technologies accelerates investments in R&D and engineering to build a globally competitive Indian technology brand   NxtQuantum Shift Technologies recorded over Rs 965 crore in revenue in its first shortened financial year and crossed Rs 1,650 crore in Q1 FY27. The company is now expanding investments across software, engineering, testing and R&D as part of its larger ambition to build a globally competitive Indian smartphone brand.   Madhav Sheth, CEO, Ai+ Smartphone and Founder, NxtQuantum Shift Technologies, said, “India has already established itself as one of the world’s largest smartphone markets and manufacturing hubs. The next opportunity is to build globally competitive technology brands from India. With Ai+, our focus is on taking global industry learnings and progressively building stronger capabilities across software, R&D, engineering and intellectual property within the country.”   The company has invested approximately Rs 60 crore towards software development, engineering and server infrastructure in India and plans to further strengthen its R&D capabilities, including building a team of over 150 engineers.   Ai+ believes the next phase of India’s electronics growth will be driven not only by manufacturing scale but also by greater domestic ownership of technology, design, software and intellectual property.   Sheth added, “Our ambition goes beyond selling smartphones. We want to build deeper technology capabilities in India and contribute towards creating an ecosystem that can eventually compete at a global level.”   As Ai+ smartphone enters its next phase of growth, it remains committed to advancing indigenous technology, strengthening India’s innovation ecosystem and building a globally competitive smartphone brand from India.   About Ai+ and NxtQuantum Shift Technologies NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.

Ai+ Smartphone Targets Rs 7,500 Crore Revenue in FY27 after Crossing 2 Million Units Sold Since Launch Read More »

Third National Sustainable Agriculture Summit & Awards 2026 to Convene in New Delhi on August 7, Themed 'Krishi Samriddhi 2047'

Sustainability Matters and IndiAgri, supported by the Alliance for Change, Transformation & Innovation (ACTION), will convene the 3rd National Sustainable Agriculture Summit & Awards 2026 on August 7 at the India International Centre, New Delhi. Themed “Krishi Samriddhi 2047: Building a Resilient & Self-Reliant Agriculture Ecosystem,” the summit is structured across two tracks: Track 1 on Dairy, Nutrition, Fisheries & Livestock, and Track 2 on Crops, Inputs, Technology & Rural Value Chains.   Dr. Ramdas Athawale, Union Minister of State for Social Justice & Empowerment, with fellow dignitaries at the 2nd Sustainable Agriculture Summit & Awards 2025   The theme draws on Prime Minister Narendra Modi’s vision for value addition in India’s dairy sector, spotlighted recently through India’s four-medal debut at the Mundial do Queijo do Brasil 2026, and Union Cooperation Minister Amit Shah’s cooperative renaissance, which is adding 75,000 new dairy cooperatives under White Revolution 2.0 and 6,000 new fisheries cooperatives under the Pradhan Mantri Matsya Sampada Yojana.   The Summit is the ninth in a series of national and regional dialogues Sustainability Matters and IndiAgri have convened since 2024: two previous national editions in Delhi and six regional consultations across states including Bhopal, Chandigarh, Nagpur, Patna, Baraut and Alwar. Together, these editions have brought together over 1,000 delegates and 120+ speakers, spanning policymakers, scientists, cooperative leaders, industry executives, startups and farmers, and have generated 190+ documented best practices and award-winning initiatives from across India’s agricultural ecosystem. Each edition has fed grassroots insights into formal policy recommendations submitted to central and state governments, positioning the platform as a sustained channel between the field and the policy table rather than a one-off conference.   “This platform exists because India’s agricultural story cannot be told from one vantage point alone,” said Dr Navneet Anand, Executive Director, Sustainability Matters. “Krishi Samriddhi 2047 brings dairy, fisheries and livestock into the same conversation as crops, inputs, technology and rural markets, because the transformation we are chasing runs across all of these value chains, not through any one of them in isolation.”   The 3rd edition is supported by partners across sectors, including Indian Railway Finance Corporation (a Navratna CPSE), Bihar State Milk Co-operative Federation Limited (COMFED), Odisha Cooperative Milk Producers’ Federation Limited, SIRA Seeds, Hindustan Urvarak & Rasayan Limited (HURL), Small Industries Development Bank of India (SIDBI), and Krishak Bharati Cooperative Limited (KRIBHCO).   “Agriculture touches every one of us, whether we grow it, process it, fund it, regulate it, or simply eat it, and that shared stake is exactly why each of us carries a responsibility to be part of this discourse,” said Dr K C Ravi, Director General, Sustainable Agriculture Summit & Awards. “The Summit exists to make that participation possible, bringing policymakers, cooperatives, scientists, industry and farmers to the same table so solutions are shaped collectively rather than in silos,” he added.   India’s dairy output has grown 70% in eleven years – from 146 to 239 million tonnes – even as livestock and fisheries expand at nearly 7% and 8-9% a year, among the fastest-growing segments of the rural economy. Track 1 builds on this momentum, examining cooperative-led growth across dairy, nutrition, fisheries and livestock. Track 2 turns to the crops-and-value-chain economy – seeds and sustainable inputs, regenerative farming, and the technology and market infrastructure connecting farms to consumers.   The Summit is part of a continuing effort by Sustainability Matters and IndiAgri.in, India’s leading digital platform for agricultural news and analysis, to drive sustained, solution-oriented conversations on the issues shaping Indian agriculture, from climate resilience to rural finance and cooperative governance, bringing diverse stakeholders into direct dialogue rather than parallel monologues.   The day includes an inaugural session and track-wise knowledge sessions, culminating in the Sustainable Agriculture Awards 2026, recognising individuals, institutions, cooperatives, companies and government bodies across 44 categories for measurable contributions to India’s agricultural ecosystem.

Third National Sustainable Agriculture Summit & Awards 2026 to Convene in New Delhi on August 7, Themed 'Krishi Samriddhi 2047' Read More »

Lt. Gen. Dr M D Venkatesh Assumes Charge as Chairperson of Manipal University Jaipur

Manipal University Jaipur (MUJ) has welcomed Lt. Gen. (Dr.) M. D. Venkatesh as the new Chairperson of the University. He has officially taken charge from the outgoing Chairperson, Mr. S. Vaitheeswaran, marking the beginning of a new chapter in the University’s continued pursuit of academic excellence, innovation, and global engagement.   Lt. Gen. (Dr) M D Venkatesh, Chairperson, Manipal University Jaipur A distinguished academic leader, accomplished researcher, and visionary administrator, Lt. Gen. (Dr.) M. D. Venkatesh brings with him more than four decades of exceptional experience spanning higher education, healthcare, military medicine, research, and institutional governance. During his illustrious career, he has served as the Vice Chancellor of the Manipal Academy of Higher Education (MAHE) and Sikkim Manipal University. He is currently serving as Advisor to the Manipal Education and Medical Group, where he continues to contribute to strengthening academic quality, institutional growth, and strategic initiatives across the Group’s institutions. On this transition President Prof. (Dr.) N. N. Sharma along with the entire MUJ community extended a warm welcome to Lt. Gen. (Dr.) M. D. Venkatesh. He expressed confidence that his visionary leadership, rich administrative experience, and unwavering commitment to academic excellence would guide the University towards new milestones in education, research, innovation, and global collaborations. With Lt. Gen. (Dr.) M. D. Venkatesh assuming the role of Chairperson, Manipal University Jaipur looks forward to an inspiring new era of excellence, innovation, and transformative growth, further reinforcing its position among India’s leading multidisciplinary universities.   About Manipal University Jaipur Manipal University Jaipur (MUJ) is one of India’s leading multidisciplinary universities, renowned for academic excellence, innovation, research, and industry-oriented education. Established in 2011 as part of the prestigious Manipal Education and Medical Group (MEMG), MUJ has rapidly emerged as a preferred destination for higher education, offering a vibrant learning ecosystem that nurtures knowledge, creativity, leadership, and entrepreneurship. Accredited with an A+ Grade by NAAC, MUJ offers a wide spectrum of undergraduate, postgraduate, doctoral, and professional programmes across Engineering, Management, Law, Design, Architecture, Commerce, Arts, Science, Humanities, Journalism, and Allied Health Sciences. The University places strong emphasis on experiential learning, interdisciplinary education, research excellence, innovation, and global engagement. Spread across a modern, fully residential campus in Jaipur, Rajasthan, MUJ provides world-class infrastructure, advanced laboratories, smart classrooms, innovation and incubation centres, sports facilities, libraries, and student activity spaces that foster academic and personal growth. The University maintains strong collaborations with leading national and international universities, research organisations, and industry partners, enabling students to benefit from global exposure, internships, collaborative research, and excellent career opportunities. With a vibrant student community representing almost every state and union territory of India, along with several international students, MUJ promotes diversity, inclusivity, and cultural exchange. Through its commitment to quality education, impactful research, sustainability, and social responsibility, Manipal University Jaipur continues to empower future-ready professionals and responsible global citizens. For more details, please visit the official website of Manipal University Jaipur: www.jaipur.manipal.edu.

Lt. Gen. Dr M D Venkatesh Assumes Charge as Chairperson of Manipal University Jaipur Read More »

SVF Music's Biggest Hits Arrive Exclusively on Hoopr Smash

Hoopr Smash, India’s leading music licensing platform, today announced its partnership with SVF Music, Bengal’s most influential and celebrated music labels. Through this collaboration, brands, agencies, and influencers can now exclusively license SVF Music’s extensive catalogue for use across branded social content, digital campaigns, and commercial video creation.   SVF Music partners with Hoopr Smash to bring its iconic Bengali music catalogue to brands and creators for licensed commercial use   Home to the biggest Bengali chartbusters, iconic film soundtracks, and contemporary hits, SVF Music has shaped the sound of Bengali music for decades. The catalogue features timeless tracks such as Bojhena Shey Bojhena, Mon Majhi Re, Tomake Chai, Parbona Ami Chartey Tokey, and Tumi Jake Bhalobasho, alongside music from celebrated artists including Arijit Singh, Shreya Ghoshal, Anupam Roy, Rupankar Bagchi, Iman Chakraborty, Jeet Ganguly, and Anindya Chatterjee, making it one of the richest Bengali catalogues available for commercial licensing.   India’s advertising industry is projected to cross Rs 50,000 crore in annual spending, with video-first campaigns becoming the preferred format for brands across every category. As brands and creators increasingly rely on trending music to create culturally relevant content, the need for licensed music has never been greater. This urgency has become even more apparent as music labels have started taking stricter action against the unauthorised commercial use of their catalogues, including issuing legal notices to brands using music without the necessary licences. Today, over 70,000 brands and 2.5 lakh+ influencers spanning FMCG, D2C, retail, fashion, beauty, healthcare, consumer technology, food & beverage, travel, hospitality, and entertainment are creating digital content at scale in Bengal, driving greater demand for licensed music that can be used confidently in commercial campaigns . Against this backdrop, Hoopr Smash has emerged as India’s leading music licensing platform through AI powered technology for brands and creators, enabling commercial music licensing for over 130 brands, including Pilgrim, Hopscotch, Marico, ITC, Myntra, Rajasthan Royals, and many others. The platform enables users to discover, license, and legally use music for commercial content within minutes, eliminating lengthy negotiations and complex rights clearances. With chart-topping Hindi music from Universal Music Group including popular tracks by artists like Anuv Jain, Talwiinder and more and now the strongest collection of Bengali music through SVF Music, Hoopr Smash is building India’s most comprehensive destination for commercially licensed music across regions.   Mahendra Soni, Co-Founder, SVF Entertainment said, “Over the last 30 years, SVF Music has built Bengal’s most iconic music catalogues, home to many of the region’s biggest songs and artists. Through our partnership with Hoopr Smash, brands can now legally access and use this music for their campaigns, creating new opportunities for our catalogue while ensuring that the creators behind these songs are fairly recognized and compensated. We believe this is an important step towards building a more transparent and sustainable music licensing ecosystem.”   Gaurav Dagaonkar, Co-founder & CEO, Hoopr, added, “As more brands look to expand into regional markets, authentic local music has become essential to building cultural relevance. Bengal has a rich musical legacy, and SVF Music has been instrumental in shaping it. By bringing their iconic catalogue to Hoopr Smash, we’re giving brands and creators easy access to the best of Bengal through a single licensing platform, while ensuring artists and rights holders benefit from every commercial use.”   The addition of SVF Music further strengthens Hoopr Smash’s growing catalogue of commercially licensable music, spanning Bollywood, regional cinema, independent artists, devotional music, and contemporary hits from some of India’s leading music labels.   The SVF Music catalogue is now live exclusively on Hoopr Smash, giving brands, agencies, and creators a faster, simpler, and fully compliant way to license and use some of Bengal’s most iconic music in their commercial campaigns.

SVF Music's Biggest Hits Arrive Exclusively on Hoopr Smash Read More »

Eveready Expands Flashlight Portfolio, Launches Innovative Shor Torch with Animal Alarm to Help Farmers Protect Crops

New rechargeable flashlight unveiled to safeguard farmlands from animal intrusion Combines powerful illumination with a 100 dBA animal alarm and UV strobe to deliver a practical, humane and non-intrusive crop protection solution at night   Eveready Industries India Ltd., the country’s leading flashlight and battery brand, today announced the launch of its all-new Eveready Shor Torch DL190, a rugged, rechargeable, multi-utility torch equipped with an integrated 100 decibel animal alarm, powerful illumination and UV strobe functionality designed specifically to help farmers protect crops from animal intrusion during the night.   The Innovative Eveready Shor Torch DL190, helping farmers protect crops from animal intrusion with a powerful 100 dBA animal alarm   The launch of Shor Torch further strengthens Eveready’s expanding rechargeable flashlight portfolio, reflecting the company’s continued focus on developing innovative solutions that cater to evolving consumer needs and diverse usage occasions. Designed specifically for agricultural use, the Eveready Shor Torch, along with an integrated 100 dB animal alarm and UV strobe, features a powerful 5W front torch for long range visibility and a 3W side light to support farmers during nighttime farm surveillance. It is powered by a 3600 mAh rechargeable Li ion battery with Type C fast charging support, enabling reliable performance during prolonged farm usage.   Designed to withstand demanding rural usage conditions, the Eveready Shor Torch combines durability with functionality. The product features a powerful 1 km long-beam front torch with up to 5 hours of lighting time and integrated animal deterrence capabilities. The thoughtfully engineered design ensures dependable performance during extended outdoor usage under challenging field conditions.   Speaking on the launch, Mr. Anirban Banerjee, Chief Executive Officer, Eveready Industries India Limited, said, “At Eveready, innovation has always been rooted in solving real consumer challenges. Farmers across the country face persistent crop losses due to animal intrusion, particularly during the night. The Shor Torch reflects our commitment to developing practical and relevant solutions for Indian consumers. By combining powerful illumination with an effective animal alarm and UV strobe functionality, we have created a unique product that can make a meaningful difference in the daily lives of farmers while helping them protect their livelihoods.”   The Eveready Shor Torch has been developed keeping in mind the unique requirements of India’s farming community, where protecting crops often extends well beyond daylight hours. During critical crop cycles such as sowing and harvesting, farmers routinely undertake nighttime field surveillance to safeguard cultivated land from animal intrusion. While flashlights have long been an essential tool for activities such as irrigation, fertilizer application, crop monitoring and harvesting after dark, keeping animals away from cultivated fields remains one of the biggest challenges they encounter.   Recognising this challenge, Eveready developed the Shor Torch as a practical, humane and non-intrusive solution for nighttime crop protection. Designed for use in open farmlands, where sound and light can travel over longer distances, the product helps farmers safeguard their crops more effectively during early morning and nighttime surveillance, without causing harm to animals.   The Eveready Shor Torch, an innovation at the grassroot level, addresses this challenge through a powerful 100 decibel alarm that emits a sharp warning sound, combined with a red UV strobe light. When directed towards approaching animals, the alarm and flashing light create sufficient disturbance to drive them away, helping protect crops. Eveready has been actively expanding its rechargeable flashlight portfolio in line with evolving consumer needs and usage occasions. The launch of the Shor Torch further strengthens Eveready’s growing portfolio of innovative flashlights. The portfolio also includes the Siren Torch with Safety Alarm, designed to empower women, children, senior citizens and persons with disabilities with an added sense of personal security. Additionally, Eveready offers a first-of-its-kind Hybrid Torch featuring patent-applied dual-powered operation through rechargeable and battery-powered modes, providing consumers with enhanced flexibility and reliability across varied usage situations. All of Eveready’s flashlight manufacturing facilities follow stringent quality parameters and are Bureau of Indian Standards (BIS) certified. The certification reinforces Eveready’s long-standing commitment to product quality, safety, reliability and adherence to stringent industry standards. Driven by feature-led innovation, consumer-focused product development and state-of-the-art manufacturing facilities, Eveready continues to strengthen its position as India’s leading flashlight, battery and lighting solutions brand through products designed to address evolving consumer needs. The Eveready Shor Torch DL190 will be available at Rs. 1,099 across leading retail outlets and e-commerce platforms.   About Eveready Industries India Ltd. With a legacy of over 100 years, Eveready Industries India Ltd. (NSE Symbol: EVEREADY, BSE Scrip Code: 531508, CSE Scrip Code 000029) is a household name in batteries and flashlights, with an emerging presence in the consumer and professional lighting space.   Since its inception in 1934, Eveready has been at the forefront of the dry cell battery market, enriching the lives of millions with portable energy and lighting solutions. The company’s iconic catchphrase “Give Me Red” has become synonymous with trust and dependability, resonating with consumers across generations.   In 2023, the company embarked on a transformative journey, marked by the unveiling of its new infinity logo and the empowering tagline “Give Me Power, Give Me Red”. The pivotal year also witnessed the launch of its Ultima Alkaline battery range, designed to cater to the evolving needs of Indian consumers. In April 2026, Eveready has inaugurated India’s only operating alkaline battery facility in Jammu. Alongside Ultima Alkaline, Eveready today offers a comprehensive battery portfolio spanning carbon-zinc, alkaline, rechargeable, and lithium formats, making it India’s No. 1* battery brand.   Beyond batteries, Eveready also offers a wide range of flashlights and torches designed for everyday use, emergencies, and outdoor activities. This includes purpose-driven products such as the Eveready Siren Torch, which combines illumination with a built-in safety alarm, and India’s First Hybrid Torch, which offers dual power options via rechargeable and battery-based formats. Together, through these innovations, the company has emerged as India’s no. 1 flashlight brand.   The company has also strategically expanded its portfolio with an entry into the mobile accessories segment, mosquito racquets, small appliances, electrical

Eveready Expands Flashlight Portfolio, Launches Innovative Shor Torch with Animal Alarm to Help Farmers Protect Crops Read More »