September 2026

Every growing Indian business pays a hidden operational tax: manager-hours spent chasing stock figures, purchase approvals and payment follow-ups across spreadsheets and WhatsApp groups. Businesses using flowpilot by Svelto report saving up to 100 hours a month by converting these disconnected processes into live workflows-using AI to move faster while keeping critical business decisions under human control.   flowpilot turns plain English into live workflows in one day – AI builds at speed, while your people control every critical approval flowpilot is an AI-powered Operations OS built on a straightforward observation: enterprise workflow software has often remained out of reach for Indian SMEs because of long implementation cycles, dependence on consultants and the need to replace systems that already work. flowpilot takes a different approach. An operations manager describes a process in plain English-such as a purchase request, stock transfer or vendor onboarding-and flowpilot generates the forms, business rules, owners, approval chains and escalations. Initial workflows can go live within one day, without coding or replacing the accounting, CRM and spreadsheet systems the business already uses. AI creates the workflow, but it does not take control of the business. Managers decide which actions require approval, who can approve them and when an issue must be escalated. Purchases, expenses, vendor onboarding and master-data changes pause for an authorised person before moving forward, with every decision recorded in an audit trail. After seven months in the market, flowpilot supports 40 live workflows across Indian trading, distribution and services businesses. “Owners don’t resist software. They resist the cure being worse than the disease,” said Yugal Kishore, CEO and Co-founder of flowpilot. “Long rollouts, consultants stationed in the office and being asked to abandon systems that teams have used for years create more disruption than value. We built the opposite: describe how your business already works, and the workflow can be running by evening. AI provides the speed, but your people retain control over every decision that matters.” Approvals reach decision-makers through WhatsApp, Slack or email, so work does not wait for someone to log into another application. Owners receive a live view of what is pending, who is responsible and where work is delayed. PV Enterprise, a trading and distribution business operating across four warehouses and three offices, moved stock movements, orders, approvals and payment follow-ups onto flowpilot from a combination of Tally, Zoho CRM, Excel and WhatsApp. The company now uses one live operational view while continuing to use Tally for tax compliance. flowpilot supports workflows across operations, finance and procurement, including order tracking, inventory movement, purchase requests, vendor approvals, payment follow-ups and internal sign-offs. For details or a live workflow demonstration, visit flowpilot.svelto.ai About flowpilot by Svelto flowpilot by Svelto is an AI-powered Operations OS for Indian SMEs and mid-market businesses, enabling same-day deployment of governed business workflows without code or system replacement.

MSI, a global leader in gaming, content creation, and business & productivity laptops, today announced the official availability of the Cyborg 15 Max series in India, comprising the Cyborg 15 Max C2W and Cyborg 15 Max C13W. Featuring a distinctive cyberpunk-inspired design in a lightweight, portable chassis, the new Cyborg 15 Max lineup is built for Indian gamers, students, and everyday users who want reliable, AI-ready performance without compromising on mobility.   MSI Cyborg 15 Max “With the Cyborg 15 Max, we are bringing our latest generation of AI-ready performance to gamers and students across India at an accessible price point. Beyond raw power, we have focused on portability, connectivity, and everyday usability, so that Indian gamers get a laptop that keeps up with them wherever they go,” said Mr. James Sung, NB Sales Director, MSI. All-New Cyborg 15 Max: Major Upgrades in Performance & Display The Cyborg 15 Max arrives in India with significant upgrades in both performance and display quality. The series delivers up to 100W TGP, for a total system power of up to 130W across the CPU and NVIDIA GeForce RTX 50 Series Laptop GPU, setting a new benchmark in the entry-level gaming segment. This leap in performance is powered by an upgraded Cooler Boost thermal system with dual fans and five heat pipes, paired with a high-performance, safe phase-change thermal material. Compared to the previous generation, the new Cyborg 15 Max delivers a 122% increase in TGP, translating into smoother, more immersive gameplay for Indian users. All of this is packed into a slim chassis weighing just 2kg and measuring approximately 21mm at its thinnest point, making the Cyborg 15 Max easy to carry to class, work, or a friend’s place for a gaming session. Cyborg 15 Max C2W – Available in Two Configurations The Cyborg 15 Max C2W is powered by the latest Intel Core 7 processor 240H and is available in India in two configurations, featuring the NVIDIA GeForce RTX 5060 and NVIDIA GeForce RTX 5050 Laptop GPUs, respectively.   Model Cyborg 15 Max C2WF-103IN Cyborg 15 Max C2WE-105IN Processor Intel® Core 7 processor 240H Intel® Core 7 processor 240H Operating System Windows 11 Home Windows 11 Home Display 15.6″ FHD (1920×1080), 144Hz, IPS-Level, 100% sRGB 15.6″ FHD (1920×1080), 144Hz, IPS-Level, 100% sRGB Graphics NVIDIA GeForce RTX 5060 Laptop GPU, 8GB GDDR7 NVIDIA GeForce RTX 5050 Laptop GPU, 8GB GDDR7 Memory 16GB DDR5-5600, 2 slots, up to 96GB 16GB DDR5-5600, 2 slots, up to 96GB Storage 512GB NVMe SSD, PCIe Gen4, 2x M.2 slots 512GB NVMe SSD, PCIe Gen4, 2x M.2 slots Audio 2x 2W speakers, DTS Audio Processing, array microphone 2x 2W speakers, DTS Audio Processing, array microphone USB Ports 1x USB 3.2 Gen1 Type-A, 2x USB 3.2 Gen2 Type-A, 1x USB 3.2 Gen2 Type-C (DisplayPort/PD 3.0) 1x USB 3.2 Gen1 Type-A, 2x USB 3.2 Gen2 Type-A, 1x USB 3.2 Gen2 Type-C (DisplayPort/PD 3.0)                                           Cyborg 15 Max C13W The Cyborg 15 Max C13W is powered by the 13th Gen Intel Core i7-13620H processor paired with the NVIDIA GeForce RTX 5050 Laptop GPU, offering Indian gamers and students a compelling entry point into the Cyborg 15 Max lineup.   Model Cyborg 15 Max C13WE-104IN Processor 13th Gen Intel Core i7-13620H processor Operating System Windows 11 Home Display 15.6″ FHD (1920×1080), 144Hz, IPS-Level, 100% sRGB Graphics NVIDIA GeForce RTX 5050 Laptop GPU, 8GB GDDR7 Memory 16GB DDR5-5200, 2 slots, up to 96GB Storage 512GB NVMe SSD, PCIe Gen4, 2x M.2 slots Audio 2x 2W speakers, DTS Audio Processing, array microphone USB Ports 1x USB 3.2 Gen1 Type-A, 2x USB 3.2 Gen2 Type-A, 1x USB 3.2 Gen2 Type-C (DisplayPort/PD 3.0)                               For more information on offers: www.msi.gm/S950F368.

RUSAL, one of the world’s largest producers of low-carbon aluminium, participated in the inaugural edition of INNOPROM India 2026, held from 9-11 September at Bharat Mandapam, New Delhi. It is the first edition of Russia’s flagship industrial exhibition to take place in India.   ‘RUSAL’s exhibition stall at the inaugural edition of INNOPROM India 2026’   At its exhibition stall, RUSAL showcased its portfolio of low-carbon aluminium products, including its flagship ALLOW brand, which is produced using renewable hydropower.   The Company also highlighted its expanding engagement with India through strategic investments and workforce development initiatives that support closer industrial cooperation between India and Russia.   Mr. Roman Borisov, Regional Sales Director, RUSAL, said, “INNOPROM India brings together industry leaders, policymakers and businesses from both countries at a time of growing economic cooperation. Our participation reflects RUSAL’s long-term commitment to India through sustainable materials, industrial partnerships and workforce development initiatives that create value for both countries.”   RUSAL’s participation in INNOPROM India 2026 reflected its long-term commitment to India’s industrial development and its focus on strengthening resilient and sustainable aluminium supply chains.   The exhibition offered customers, partners, industry stakeholders and policymakers an opportunity to engage directly with RUSAL representatives, view product samples and discuss opportunities for collaboration across the aluminium value chain.   In addition to its exhibition presence, RUSAL executives participated in INNOPROM India’s business programme, including discussions on critical minerals, industrial cooperation and the future of India-Russia trade and economic engagement.   INNOPROM India 2026 is jointly organised by the Ministry of Industry and Trade of the Russian Federation and the Ministry of Commerce and Industry of India. The exhibition brought together companies from sectors including metallurgy, mining, engineering, chemicals and advanced manufacturing, providing a platform to explore new opportunities for industrial collaboration and bilateral trade.   About RUSAL RUSAL is a leading company in the global aluminium industry and the world’s largest producer of low-carbon aluminium. In 2025, the Company accounted for 5.3% of global aluminium production and 4.7% of alumina. RUSAL has 45 factories across five continents. Ordinary shares of RUSAL are traded on the Hong Kong Exchange (stock code 486). Ordinary shares of RUSAL are traded on the Moscow Exchange (stock code RUAL).   For more information, please visit www.rusal.com

Digital travel platform Agoda has unveiled its latest Repeat Visitor Ranking, highlighting the top destinations in India and across Asia that continue to draw travelers back for more. Based on bookings made during the first half of the year, New Delhi leads India’s repeat-visit ranking, followed by Chennai, Mumbai, Bangalore, and Kochi. Across Asia, Tokyo has claimed the top spot for the first time, overtaking Bangkok. Rounding out the top five are Bali, ranking third for the first time, followed by Seoul and Osaka. Da Nang, Kuala Lumpur, Fukuoka, Taipei, and Johor Bahru completed the top 10.   New Delhi leads India’s repeat-visit ranking, followed by Chennai, Mumbai, Bangalore, and Kochi Some destinations have a way of calling travelers back for more. The chance to discover new attractions, revisit fond favorites, or simply enjoy the familiar surroundings keep travelers booking again. Agoda’s data shows that these beloved places often attract repeat visits, with some travelers returning multiple times in just the first half of the year. New Delhi, which leads India’s ranking, offers a mix of experiences spanning the Red Fort and Humayun’s Tomb, bustling markets, and the city’s diverse food scene. Chennai, in second place, brings together Dravidian heritage, iconic coastal locations like the Marina Beach and its distinctive South Indian cuisine. In the west, Mumbai, ranking third, is defined by its Art Deco architecture, Bollywood legacy and iconic food culture. Bengaluru, in fourth, blends its tech-driven identity with its craft beer and restaurant scene, live music culture and green spaces, while Kochi, completing the top five, offers a distinctive mix of Fort Kochi’s colonial heritage, Kerala cuisine, contemporary art and easy access to the state’s backwaters. Internationally, Tokyo’s rise to number one reflects its unique ability to offer something new with each visit, from seasonal spectacles like cherry blossoms to hidden neighborhoods and an unmatched culinary scene. Bangkok, ranking second, continues to captivate with its unparalleled wellness experiences, world-class dining, and cultural landmarks. Bali’s climb to third place underscores the island’s magnetic appeal with its irresistible beaches, spiritual retreats, and lush landscapes that enchant travelers time and again. This year’s ranking also reveals the rising appeal of Japan and Vietnam as increasingly popular places people love to revisit. Beyond Tokyo’s ascent to the top, Fukuoka has entered the top 10 for the first time at number eight, signaling travelers’ desire to explore beyond Japan’s traditional tourist hubs to experience Fukuoka’s renowned ramen culture and laid-back atmosphere. Meanwhile, Vietnam’s Da Nang has climbed two spots to sixth place, with its stunning beaches, proximity to UNESCO sites like Hoi An, and excellent value drawing visitors back repeatedly. Gaurav Malik, Country Director Indian Subcontinent and Indian Ocean Islands at Agoda, shared, “Indian travelers are increasingly looking beyond one-time holidays and building deeper connections with destinations they love. Whether it’s returning to a favorite city for its food and culture, a loved one’s wedding, a festival, or a work trip that turns into a long weekend away, repeat travel is becoming an important part of the way Indians experience the world. At Agoda, we are committed to making these journeys more seamless, accessible and rewarding, helping Indian travelers discover more reasons to return to the places they love.” For travelers looking to revisit their favorite destinations or discover new ones, Agoda offers over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in a single booking. Visit the website at www.Agoda.com or download the mobile app for the best deals.  Notes to Editors About the Data The data is based on bookings made in the first half of 2026 on Agoda compared to the same period in 2025. About Agoda Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of over 6 million hotels and holiday properties, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support. Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG), employs over 7,500 people globally, and is dedicated to leveraging best-in-class technology to make travel easy and affordable.

Azbil Corporation (Tokyo Stock Exchange Code: 6845) announces that it will participate as a Gold Sponsor at Data Centre World Asia 2026 (hereinafter “DCWA”), Asia’s leading event for data centre technologies and digital infrastructure. The event will take place from 29 – 30 September 2026, at the Marina Bay Sands Expo & Convention Centre in Singapore.   DCWA Gold Sponsor DCWA is part of Tech Week Singapore and serves as a key platform for data centre operators, technology providers, and industry stakeholders to exchange insights and explore emerging technologies shaping the future of digital infrastructure. As demand for digital infrastructure continues to grow, data centre operators face increasing pressure to maintain reliable operations while improving energy efficiency. Azbil applies its expertise in measurement, control, and automation to help optimize building and cooling-system operations in mission-critical environments. At DCWA, Azbil will highlight its Building Automation solutions and specialized services for mission-critical environments, including an intelligent building management system and the chiller plant digital twin. These solutions leverage advanced technologies to improve energy efficiency, support informed decision-making, and enhance the reliability and resilience of critical infrastructure operations. Guided by its Purpose, “Expanding Technological Frontiers, Unlocking Human Potential,” Azbil will continue to create new value through its advanced measurement, control, and automation technologies and through co-creation with customers and partners, contributing to more reliable, efficient, and sustainable digital infrastructure. Event Overview Event Data Centre World Asia 2026 Dates 29 – 30 September, 2026 Location Marina Bay Sands Expo & Convention Centre Basement 2, Hall E, Booth M15 Registration Registration site (Free registration for Visitor Pass) Product Showcase Building Automation   Intelligent Building Management System An open and scalable platform that integrates, monitors, and controls multiple building systems through a unified interface. It provides operational insights that support efficient facility management and efforts to improve Power Usage Effectiveness (PUE).   Chiller Plant Digital Twin A virtual replica that simulates energy optimization strategies, detects anomalies, and provides real-time insights to improve chiller plant operations and enhance energy efficiency.                                             For details, please visit the following website. www.singaporetechnologyweek.com/data-centre-world * Posted information is accurate as of the date of announcement. About Azbil Corporation Azbil Corporation, formerly known as Yamatake Corporation, is a leading company in building and industrial automation, using its measurement and control technologies to provide customers with high value-added solutions to make their operations more efficient and sustainable. Founded in 1906, the Azbil Group consists of 30 companies and operates in 16 countries, providing cutting-edge solutions and services to meet the diverse needs of its global customers. As of March 31, 2026, Azbil employed about 9,000 people worldwide and generated JPY 298.9 billion in revenue. To learn more about Azbil Corporation and its solutions, please visit Azbil’s website at www.azbil.com.

Indian shoppers will be able to discover and experience a curated selection of best of British food and drink through ‘Great Food From Great Britain’, a month-long retail campaign running across Mumbai, Delhi, Ahmedabad, Hyderabad and Bengaluru this September.   Jaya Choraria, Deputy Trade Commissioner, South Asia with Chef Dean Rodrigues, Head – Patisserie and R&D, Foodstories at the Great British Bite Masterclass in Delhi   Led by the UK Government’s Department for Business, Innovation, Science and Trade (BIST), the campaign will be activated at participating Food Square and Food Stories stores through dedicated displays, product sampling and in-store experiences. It will introduce consumers to the quality, provenance and breadth of British products, while offering practical inspiration for enjoying them across everyday meals and special occasions.   Throughout September, the campaign will feature live cooking demonstrations, workshops, product storytelling and tastings designed to bring food traditions and products from the UK to life. Shoppers will be encouraged to explore new products, pairings and serving ideas across occasions including breakfast and brunch, tea-time, gifting, entertaining, picnics and contemporary at-home dining.   Harjinder Kang, His Majesty’s Trade Commissioner for South Asia and British Deputy High Commissioner for Western India, said, “British food and drink has a strong story to tell Indian consumers – from its quality and provenance to its diversity and versatility. ‘Great Food From Great Britain’ brings that story directly into Indian retail, giving shoppers from Mumbai, New Delhi, Ahmedabad, Hyderabad and Bengaluru the opportunity to discover and experience renowned products from across the UK. With the UK-India Free Trade Agreement now in effect, this campaign is an early testament to the breadth of new possibilities and commercial opportunities unlocked in the food and drink sector for our two countries.”   Ashni Biyani, Co-Founder, Foodstories, said, “Foodstories is a food platform built around the discovery of ingredients, bringing together flavours and food cultures from in and around the world. Storytelling is an important part of how we do this. We want people to come in, interact, explore and discover food through all their senses and understand the people, places and craft behind what they eat, rather than simply see products on a shelf. Our customers in India are increasingly discerning and curious about quality and Britain has a long history of showing how good ingredients, craftsmanship and attention to detail can elevate everyday life through food. This campaign, in partnership with Great Britain, allows us to take that storytelling further, giving our customers a chance to experience the depth and diversity of British food culture, from its ingredients and traditions to the craft behind them.”   The campaign is designed for food-curious consumers and occasion-led shoppers seeking premium and international products, as well as fresh inspiration for entertaining and social occasions. By combining product discovery with sampling and culinary experiences, the initiative aims to make British food and drink engaging, relevant and accessible to Indian consumers. The UK-India trade deal which came into effect on 15 July this year has also made access to several food and drink products cheaper, quicker and easier, bringing sweeping benefits for consumers across both countries.   Great Food From Great Britain brings together British products like cheese, biscuits, cookies, jams, teas, coffees, chocolates and more in a coordinated multi-city retail platform. The campaign supports greater awareness and trial of food and drink from the UK while helping consumers discover new ways to enjoy British flavours at home and on special occasions.

Sony India today announced the launch of the INZONE H6 Air marking a significant upgrade to its gaming headset lineup. Designed for gaming enthusiast, the INZONE H6 Air delivers high-quality, immersive sound, a comfortable all-day fit and a premium design built for extended play sessions. Engineered to enhance in-game awareness while ensuring long-lasting comfort, the INZONE H6 Air also stands out as the lightest headset in the INZONE range making it ideal for uninterrupted gaming experiences.   Sony Unveils INZONE H6 Air: Built for Immersive Audio, All-Day Comfort and Competitive Gaming   Impressive sound quality The INZONE H6 Air features an advanced open-back acoustic structure designed to deliver precise spatial audio, creating a highly immersive, three-dimensional sound field for enhanced in-game awareness making it ideal for gaming. Leveraging optimized driver units inspired by professional open-back monitor headphones, it ensures rich low-frequency response, low distortion, and clear separation across audio ranges for accurate, competitive-ready sound reproduction.   With 360 Spatial Sound support, the headset enhances positional accuracy across gaming genres such as FPS and RPG, allowing players to react faster and more precisely. Additionally, co-developed with SIE, the RPG/Adventure equalizer profile further refines the audio experience, offering tailored sound settings that deepen immersion and elevate overall gameplay.   Lightest INZONE Headset The INZONE H6 Air sets a new benchmark for lightweight comfort, weighing just 199g without the mic and cable (mic: 12g), making it the lightest headset in the INZONE lineup. Its advanced light weight design incorporates a wire band and suspender structure at the top of the head, along with slimmer yet durable hanger sections and carefully selected internal materials to reduce weight without compromising strength.   A spring hinge structure, inspired by premium designs, minimizes material within the housing while maintaining a compact form, stability, and a comfortable fit. Engineered for extended gaming sessions, the headset delivers low side pressure, ensuring stability and enhanced comfort even over long periods of use. The newly developed headband and slider-lock mechanism balance lightness and stability while allowing easy, secure adjustments on the go.   Premium Quality Design The INZONE H6 Air features a premium aluminium housing that delivers an exceptional balance of lightweight design, durability, and high-quality construction. By incorporating aluminium materials, the headset achieves a refined, robust build while maintaining its ultra-light profile. Its internal structure is thoughtfully engineered around three key principles lightweight construction, superior sound quality, and structural strength ensuring both performance and longevity.   The housing also introduces a “Graduated Hole Design,” with precisely arranged perforations across its surface, while an open-back structure enhances spatial acoustics. Together, these elements create a sophisticated combination of durability, acoustic precision, and lightweight comfort, elevating the overall listening experience.   Seamless Multi-Device Connectivity The INZONE H6 Air is designed for seamless compatibility across a wide range of devices, including PCs, smartphones, and PS5 controllers. It supports multiple connection options, featuring a 3.5mm audio cable alongside a USB Type-C audio box to ensure flexible and reliable connectivity. When connected via USB Type-C, users can take advantage of the INZONE HUB on PC for enhanced control and customization.   The headset can also be connected through a PC’s audio interface using a 3.5mm cable or directly to compatible devices, including PS5 controllers, for a straightforward plug-and-play experience. This versatile connectivity ensures that users can enjoy high-quality audio across different platforms with ease.   Pricing and Availability The newly launched INZONE H6 Air will be available on Amazon and Shopatsc.com portal from 18th May 2026 onwards. Model Name Colour Best Buy (in INR) Availability INZONE H6 Air Black 17,990/- Available now   About Sony India Pvt. Ltd. Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.   Sony India Pvt. Ltd. A-18, Mohan Co-operative Industrial Estate, New Delhi – 44 | www.sony.co.in New Toll Paid customer care no: 08065006500

An industry-academia partnership earns its worth not in the signing of an agreement, but in what follows it. For SRM University-AP, a collaboration first formalised with Techno Smile, a Japanese technology enterprise, has in the space of a few months moved well past ceremony and into placement, giving eighteen of its engineering students their first foothold in a career abroad, with many more expected to follow.   Dr Vinayak Kalluri, Registrar, SRM University-AP, with TechnoSmile leadership, university leaders and students from the Placement Drive   Techno Smile conducted a two-day job fair on SRM AP campus, on September 10 and 11. Through this initiative, seventeen engineering students from the University’s 2027 Destination Japan graduating batch were selected for international career tracks, the first tangible milestone toward the fifty opportunities promised for 2028. This success stems from a collaboration formally set in motion on June 2, when a delegation from Techno Smile visited the SRM AP campus to sign a Memorandum of Understanding with the University, signed on behalf of the institution by Dr Vinayak Kalluri, Registrar of SRM University-AP. It laid the foundation for what both sides described as a long-term collaboration, with Techno Smile setting out an ambitious vision, to create fifty career opportunities for SRM AP engineering students by 2028. That commitment was carried forward on August 6, when Mr Sankar Karunanidhi, Country Manager at SRM Global Consulting Pvt Ltd, travelled to Techno Smile’s Aichi Head Office in Nagoya to meet Mr Ryoma Yoshinaga, Managing Executive Officer of the company’s Technology Business Division, and Mr Syuntaro Suzuki, Deputy Head of the same division. Their discussions centred on the practical steps needed to turn the partnership’s early promise into a functioning hiring pipeline for SRM AP students.   TechnoSmile’s senior management interacts with 1,000+ engineering students on career opportunities in Japan   On campus, the University’s Corporate Relations and Career Services team, led by Dr M S Vivekanandan, Director of Corporate Relations and Career Services, along with Mr Jotish Kumar, CEO of SRM Global Consulting, as part of the Destination Japan programme, undertook the task of preparing students for a recruitment process shaped by Japanese hiring conventions. Led by the CRCS team, the programme combines Japanese-style interview training, technical readiness, and communication coaching, equipping graduating batches to compete confidently for international placements and reflecting the University’s commitment to global careers. Over the following weeks after the visit, students were trained in the technical competencies the industry expects, and the finer points of self-introduction and communication, training meant to make them genuinely ready for these roles. The partnership’s reach, however, extends well beyond those directly selected. During their visit on September 10th and 11th, Techno Smile’s senior management engaged with over a thousand first- and second-year engineering students, introducing them to the possibilities that a career in Japan might hold and encouraging them to weigh the option seriously as they progress through their studies, an exercise in early awareness as much as recruitment. The University remains committed to building similar pathways that place its students within international industries and careers extending past national borders: from SRM University-AP to Japan, building careers without borders.  

Croma, India’s leading omni-channel electronics retailer from the Tata Group, have announced the pre-booking for iPhone 18 Pro and iPhone 18 Pro Max is live. Customers can secure Apple’s latest devices through a flexible pre-booking offer available nationwide across Croma stores, croma.com, the Tata Neu app, and Big Basket.   Best iPhone offers available at your nearest Croma Store   The new Pro lineup brings Apple’s latest advances in performance and photography, including the powerful A20 Pro chip, Apple’s in-house C2 wireless modem and a new 48MP Fusion main camera with a physical variable aperture.   Pre-bookings will be available across more than 560 Croma stores in over 200 cities, as well as on croma.com, the Tata Neu app and Big Basket. For complete pricing and availability details, customers can visit their nearest Croma store or croma.com.   Pre-Booking Details for the iPhone 18 Pro Lineup  Customers can pre-book the iPhone 18 Pro or iPhone 18 Pro Max at Croma stores for Rs. 5,000. Pre-bookings through croma.com, Tata Neu and BigBasket will require full payment Customer can avail an exclusive exchange bonus of up to Rs. 12,000 at Croma   Apple Watch Series 12, Apple Watch Ultra 4 and AirPods can be pre-booked at Croma stores for Rs. 2,000. Pre-bookings through croma.com, Tata Neu, and Big Basket require full payment and is going live already.       iPhone 17 Pro and iPhone 17 Pro Max continue to deliver value Exclusive Offers for iPhone 17 Pro: iPhone 17 Pro 256 GB available in stores at Rs. 69,990* and 512 GB at Rs. 88,490*. How to get this offer: Avail Rs. 4,000 bank cashback on select credit cards Exchange your old iPhone15 Pro for up to Rs. 44,500 (depending on condition and model) Avail Rs. 12,000* exchange bonus   The phone can also be availed on croma.com at Rs. 1,26,490* (256GB) and Rs. 1,45,990* (512GB) inclusive of Rs. 4,000 bank cashback starting 15th September.   Exclusive Offers for iPhone 17 Pro Max: iPhone 17 Pro Max 256 GB available in stores at Rs. 74,990* and 512 GB at Rs. 94,990*. How to get this offer: Avail Rs. 4,000 bank cashback on select credit cards Exchange your old iPhone15 Pro Max for up to Rs. 53,000 (depending on condition and model) Avail Rs. 12,000* exchange bonus   The phone can also be availed on croma.com at Rs. 1,39,990* (256GB) and Rs. 1,59,990* (512GB) inclusive of Rs. 4,000 bank cashback starting 15th September.   Commenting on the announcement, a spokesperson at Infiniti Retail Ltd. said, “A new iPhone Pro launch is always met with strong anticipation, and customers increasingly want a simple and seamless way to secure their preferred model. Through our nationwide store network and digital platforms, we are making the pre-booking journey easier, from choosing the right model to exchanging an existing device and completing the purchase. Alongside the new lineup, the continued availability of the iPhone 17 Pro and iPhone 17 Pro Max at compelling prices allows customers to select a Pro model that best suits their priorities and budget.”   For more information about the exclusive offers and to explore the full range of products, customers are encouraged to visit their nearest Croma store, or shop online at Croma.com and through the Tata Neu app. With an expansive presence of 560+ stores across 200+ cities, Croma remains committed to delivering the latest technology, unmatched service, and rewarding shopping journeys to its customers.   *Disclaimer: Offers are time-bound and valid only subject to eligibility, availability, and brand guidelines. NeuCoin issuance/redemption is governed by Tata Neu’s programme rules. Please check in-store or on Croma.com for the latest details.

Meril Life Sciences, an India-based global medtech company, has announced the dual launch of its HALO (Hybrid Asian Low Offset) Stem and the Latitud Revision Acetabular Cup System, designed to provide a complete primary-to-revision ecosystem for total hip arthroplasty (THA), with a focus on anatomical reconstruction, stable fixation and consistent implant positioning.   HALO (Hybrid Asian Low Offset) Stem   The launch of HALO Stem and the Latitud Revision Cup also reflects the growing role of Indian medical device innovation in advancing orthopaedic care. For decades, the Indian orthopaedic market relied heavily on imported Western implants, which were primarily engineered around European and North American anatomical datasets. However, Indian and Asian anatomies present distinct variations including lower femoral offsets, narrower intramedullary canals, and smaller pelvic profiles. To address this mismatch and reduce reliance on Western designs, Meril collaborated with top Indian orthopaedic surgeons to pioneer a surgeon-led approach grounded in indigenous 3D CT scan morphometric studies of local patient populations.   Hip replacement in India is increasingly relevant beyond the traditional perception of it being a procedure primarily associated with older adults. Avascular necrosis (AVN), developmental conditions, trauma, inflammatory arthritis and other conditions can affect younger and active individuals, making anatomical restoration and predictable outcomes important considerations in total hip arthroplasty.   The HALO Stem has been designed with these anatomical considerations in mind. Its geometry is intended to support anatomical reconstruction while facilitating fit, alignment and load transfer. The stem incorporates a 135° neck angle, a moderate 2.5° taper angle, ribbed geometry for rotational stability and fixation, extended ribs to support fixation and facilitate removal, a polished neck and distal tip for smoother insertion, and a blasted surface for enhanced fixation.   Dr Vijay C. Bose, The Director & Senior Consultant Orthopaedic Surgeon of SIMS Hospital   Speaking about the design philosophy behind the HALO Stem, The Director & Senior Consultant Orthopaedic Surgeon of SIMS Hospital, Dr. Vijay C. Bose, said, “The development of the HALO Stem was driven by the need to address the anatomical and surgical considerations we encounter in our patients. The objective was to create a stem that supports accurate anatomical reconstruction while providing reliable primary stability and controlled insertion. The design features have been developed with the surgeon’s requirements and the patient’s anatomy in mind, with an emphasis on consistency and predictability during total hip arthroplasty.”   Dr. Krishna Kiran, The Director and Consultant Orthopaedic Surgeon of Medicover Hospital   Dr. Krishna Kiran, The Director and Consultant Orthopaedic Surgeon of Medicover Hospital said, “Addressing complex acetabular bone loss requires high intraoperative adaptability. The Latitud Revision Cup was designed to give surgeons complete anatomical freedom allowing us to tackle challenging Paprosky defects and narrow pelvic structures with confidence, while eliminating our reliance on Western revision options.”   With the launch of HALO Stem and Latitud Revision Cup, Meril continues to expand its orthopaedic portfolio with solutions focused on addressing clinical and anatomical requirements relevant to Indian and Asian patient populations.   About Meril Life Sciences Meril is an India-based global medical device company focused on advancing healthcare through innovation and strong R&D. It provides cutting-edge medtech solutions in over 150 countries, supported by more than 35 subsidiaries worldwide. Through partnerships, precision technology, and international quality standards, Meril is shaping the future of healthcare.