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August 3, 2026

India is Still Clutching Hard: 72% of Used Car Buyers Pick Manual, but the Under 35 Buyers are Switching

Ask most Indian car buyers whether they want a manual or an automatic and the answer is still the clutch pedal. Manual gearboxes account for 72 percent of used car sales in 2025, against 28 percent for automatics, according to the Gears of Growth 2025 report. It is roughly a three-to-one preference, and it has held even as automatics have become cheaper and more common in new cars.   But the single number hides the more interesting story. The report breaks transmission preference down by age, gender and region, and every one of those cuts shows the same thing: the manual majority is real, and it is also starting to erode from the edges.   Manual or automatic: what do used car buyers in India actually choose? Buyers under 35 show a higher preference for automatics than the market average. Buyers over 45 stay strongly with manuals. The 35 to 45 group sits in between, with no firm tilt either way. In other words, the younger the buyer, the likelier the automatic, which tells you where the market is heading as this cohort ages into its peak earning years.   Gender pulls in the same direction. Women buyers show a higher-than-average preference for automatics. Men skew manual, though the report notes automatic adoption among male buyers is rising too. Geography completes the picture. Metro markets have a significantly higher automatic share, while non-metro India stays firmly manual.     Source: Cars24 x Team BHP Gears of Growth 2025 Report   Why do most used car buyers in India still choose manual? Three things keep the manual in front. Cost is the first. A used manual car is usually cheaper to buy and cheaper to keep running, and it matches the value-first mindset of the non-metro markets that make up the bulk of demand. Familiarity is the second. Most Indians learned to drive on a manual, and a first-time used car buyer tends to stick with what they can already handle. The third is resale. A manual sells to a wider pool of buyers across more of the country, so it moves faster when the owner decides to let it go.   The report links the metro automatic tilt to the same models that lead metro demand. Models like the Maruti Baleno and the Honda City sell strongly in cities partly because buyers there accept newer model years and convenience features, automatic gearboxes among them. Outside the metros, demand concentrates on cars built to be cheap and simple, the used Swift Dzire, Wagon R, i10, Grand i10 and Alto, most of which move as manuals.   Why are used car buyers switching to automatics? The change is being driven by how and where India drives today. The report points to traffic conditions, driving convenience and changing lifestyles as the forces pushing buyers toward automatics. Anyone who commutes daily in Bengaluru or Mumbai traffic knows the appeal of a car that does not need a clutch worked a thousand times a trip.   Younger buyers feel this most, and they are the ones entering the market in growing numbers. As the cars they bought new in the last few years cycle into the used market, automatic supply in the resale channel grows too. The 28 percent share looks more like a starting point than a settled ceiling.   Are used automatics riskier to buy than manuals? A manual gearbox and clutch are mechanically simple and cheap to inspect and repair. An automatic, whether a torque converter, an AMT, a CVT or a dual-clutch unit, is harder to assess and costs far more to rebuild if it fails. The fear is real and specific: you buy an automatic, it drives beautifully on the test drive, and weeks later you are handed a repair bill several times what the same fault would cost on a manual. A short drive will not reveal a unit that is a few thousand kilometres from trouble.   This is exactly the fear a proper inspection and warranty are built to remove, which is why they matter more on an automatic than on a manual. Cars24’s 300-point inspection tests full transmission operation inside a process that runs over 10 hours per car, refined across more than 1 crore inspections since 2015. Every car bought comes with a 30-day repair assurance that covers the transmission with no deductible, and the transmission also sits inside the lifetime warranty cover. Bought this way, a used automatic stops being a gamble on the gearbox and becomes a car whose costliest part has been checked and is covered.   Manual or automatic: which should you actually buy? There is no single right answer, only the right answer for how you drive. If most of your driving is stop-start city traffic, an automatic earns its slightly higher price through the daily comfort alone. If you cover long highway distances, drive mostly outside the big cities, or want the lowest running cost and the easiest resale, a manual still makes plain sense and comes with the widest choice of cars on the market.   One extra point for automatics: because the gearbox is the costly part to repair, weigh the inspection report and the warranty terms more heavily than you would on a manual. On a manual, a worn clutch is a routine, affordable fix; on an automatic, the equivalent failure is the expensive one, so ‘checked and covered’ is worth paying attention to.   Note: All figures in this article are drawn from Cars24’s own Gears of Growth 2025 report, original research based entirely on Cars24 first-party transaction data as of December 2025. Transmission preference refers to the manual or automatic split of used car transactions on the platform. No external data sources are used; the figures are proprietary to Cars24.

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KALKI Announces Ishaan Khatter and Janhvi Kapoor as Brand Ambassadors, Ushering in a New Era of Bride & Groom Couture 2026

KALKI, one of India’s leading luxury occasion wear and bridal couture brands, has named Ishaan Khatter and Janhvi Kapoor as the faces of Bride & Groom Couture ’26. As the brand’s new ambassadors, the two lead the campaign for KALKI’s latest bridal and groom collection and will front its bridal, and occasion-wear campaigns across the women’s and men’s lines. Together, they embody the modern bride and groom the collection is designed for – confident, expressive and rooted in tradition, yet unmistakably contemporary.   The actors front a new chapter of modern Indian celebration wear – unveiled through the campaign’s first look: a crimson hand-embroidered bridal lehenga paired with a champagne ceremonial achkan   The announcement arrives with the reveal of the campaign’s first look – a moment that pairs Ishaan Khatter in a champagne ceremonial achkan with Janhvi Kapoor in a rich maroon bridal lehenga. Photographed against a grand heritage backdrop for the campaign, titled Bride & Groom Couture‘26, the opening look sets the tone for the season: heritage craftsmanship reimagined through a contemporary lens, with quiet romance at its centre.   The Opening Chapter The campaign opens with a considered dialogue between heritage and modernity. Ishaan Khatter appears in a champagne ceremonial achkan while Janhvi Kapoor compliments him in a rich maroon bridal lehenga, together setting the tone for Bride & Groom Couture ’26. Photographed against a grand heritage backdrop, this opening chapter offers an initial glimpse into a world shaped by exquisite craftsmanship, contemporary design and the spirit of modern Indian celebration. As the story unfolds, the collection will reveal further expressions of KALKI’s vision for the modern bride and groom — each chapter adding to a larger narrative of tradition, individuality and timeless celebration.    The Modern Bride & Groom The pairing is deliberate. Ishaan Khatter and Janhvi Kapoor represent a generation that celebrates beyond convention – carrying tradition forward while making it their own. Their ease, individuality and genuine appreciation for Indian craftsmanship mirror the couple’s KALKI designs for: those who want heritage and contemporary fashion to live in the same frame, with authenticity and ease.   “I’ve always believed that style says the most when it feels effortless and true to who you are. What I really appreciate about KALKI is the way it embraces tradition without feeling bound by it. Wearing these pieces felt natural, expressive and very much like myself. I’m excited to be part of a story that celebrates individuality while staying rooted in something timeless,” Ishaan Khatter.   “For me, fashion has always been about how it makes you feel. What I love about KALKI is that every piece carries the beauty of our traditions while still feeling effortless and modern. There’s something so special about wearing an outfit that makes you feel graceful, beautiful and confident all at once. That’s exactly what this collection does for me, and I can’t wait for everyone to experience it,” Janhvi Kapoor.   “We are delighted to welcome Janhvi Kapoor and Ishaan Khatter to the KALKI family. They perfectly represent the spirit of today’s India — modern, confident and deeply connected to their roots. At KALKI, we’ve always believed that occasion wear is about more than clothing; it’s about celebrating life’s most meaningful moments with authenticity, craftsmanship and individuality,” Saurabh Gupta, Founder, KALKI.   More From the Collection The first look marks the beginning of Bride & Groom Couture ’26 with Chapter One: Love in Bloom, inspired by the sacred pheras, the moment when two lives come together through timeless vows, marking the beginning of a shared journey. Capturing the emotion, significance, and beauty of this cherished ritual, the chapter reimagines occasion dressing for the modern bride and groom through a contemporary lens. As the story unfolds, each chapter will reveal a new expression of celebration, craftsmanship, and modern romance.   With more distinctive creations and celebratory moments yet to be unveiled, KALKI invites audiences to stay tuned as the world of Bride & Groom Couture ’26 continues to unfold.   Designed as a complete couture wardrobe for the modern Indian wedding, Bride & Groom Couture ’26 seamlessly transitions across ceremonies and celebrations. From regal bridal statements to contemporary menswear and occasion dressing, the collection embraces clean lines, graceful movement, thoughtful layering, and elevated styling, offering a fresh perspective on timeless Indian couture.   Bride & Groom Couture ’26 is now available across all KALKI’s stores and on the brand’s official website.   About KALKI KALKI is one of India’s leading luxury occasion wear and bridal couture brands, renowned for redefining contemporary ethnic fashion through a seamless blend of timeless craftsmanship and modern design. From bridal lehengas and elegant sarees to festive ensembles, occasion wear and sophisticated menswear, every KALKI creation reflects meticulous artistry, refined detailing and a distinctly contemporary aesthetic. With 14 flagship stores across 11 cities in India and a global e-commerce platform serving customers across international markets, KALKI continues to create fashion that celebrates individuality while staying deeply rooted in India’s rich artisanal heritage.

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SBI General Insurance Launches New Motor Insurance Film Featuring Pankaj Tripathi

SBI General Insurance, one of India’s leading general insurance companies, has unveiled the next chapter of its integrated brand campaign, ‘Chuniye Bharosa, Apno Sa’, with a new film centered on Motor Insurance. Featuring actor and brand ambassador Pankaj Tripathi, the campaign continues to bring alive SBI General’s core message of trust by highlighting the importance of choosing an insurance partner with confidence.   SBI General Insurance launches its new motor insurance film with Pankaj Tripathi, reinforcing its promise of trust and dependable protection   The Motor Insurance film carries forward the core thought of ‘Chuniye Bharosa, Apno Sa’, into another important aspect of everyday life. Built around a simple yet relatable insight, the film highlights that just as people are careful about whom they trust with something as valuable as their vehicle, choosing the right motor insurance partner also deserves the same thought and confidence. Through a simple yet engaging narrative, the film encourages consumers to look beyond just a product and choose a partner who stands by them when it matters.   For most customers, buying a vehicle is a carefully considered decision, yet motor insurance is often treated as a routine purchase. Through the motor film, SBI General Insurance encourages consumers to make informed choices by looking beyond the policy and choosing a partner they can trust. Reinforcing its commitment to making insurance simpler, more accessible and more relevant, the company continues to deliver protection backed by trust and support when it matters most.   Commenting on the campaign, Mr. Naveen Chandra Jha, MD & CEO, SBI General Insurance, said, “Insurance is built on the confidence customers have in the partner they choose. As vehicles become an integral part of everyday life, customers are looking for protection that is simple, transparent and dependable. Through the Motor Insurance chapter of ‘Chuniye Bharosa, Apno Sa’, we continue our commitment to making insurance more relevant while delivering the support customers need throughout their ownership journey.”   Adding to it, Mr. Rathin Lahiri, Head – Marketing & CSR, SBI General Insurance, said, “At the heart of this campaign is a simple idea: A car is an achievement, its private space, self-expression, gives independence and control, and is one of the most valuable assets one owns. When it comes to protecting something so valuable to you, why would you take a chance? It is better to go with the most trusted brand with its wide network of garages and documented claims support experience. Pankaj Tripathi’s natural warmth and authenticity make this message resonate effortlessly across audiences. Through this campaign, we hope to encourage customers to view motor insurance not just as a policy, but provide assurance of having a dependable partner by their side.”   Known for his relatable screen presence and effortless storytelling, Pankaj Tripathi continues to embody the values of trust, simplicity and dependability that define the ‘Chuniye Bharosa, Apno Sa’ campaign. His natural connection with audiences across geographies and demographics makes him an ideal ambassador for SBI General Insurance’s customer-first philosophy.   The campaign will be amplified across a wide range of platforms including television, print, outdoor, OTT, and digital channels, allowing SBI General to connect with consumers through multiple formats and touchpoints.   Supporting the campaign is SBI General Insurance’s comprehensive motor insurance proposition, designed to make vehicle ownership simpler and more secure. Backed by an extensive network of over 8,400+ network garages, cashless repair facilities, faster approvals and a transparent claims process, the company continues to enhance the overall customer experience while helping vehicle owners stay protected against unexpected situations with greater confidence.   View the film at – YouTube, Instagram, Facebook, X, LinkedIn   About SBI General Insurance SBI General Insurance, one of the fastest-growing private general insurance firms, backed by the robust support of SBI, upholds a legacy of trust and security. We position ourselves as India’s most trusted general insurer amidst a dynamic landscape. Since our establishment in 2009, our expansion has been substantial, growing from 17 branches in 2011 to a nationwide presence in 182 branches. In FY 2025-26, SBI General Insurance reported a Gross Direct Premium (GDP) of INR 15,904 crores, recording a YOY growth of 14.5%.   The company received numerous prestigious accolades, showcasing its excellence across various domains. Key honors include winning the Domestic General Insurer of the Year – India and Claims Initiative of the Year – India at the Insurance Asia Awards 2025 in Singapore, Smart Insurer for the year 2025 at the ETNOW Insurance Summit & Awards 2025, India’s Leading General Insurance Company (Mid) for its outstanding performance at the 18th edition of the Dun & Bradstreet BFSI & Fintech Summit 2026 and Best General Insurance Company of the Year at 4th Edition of Future of Insurance Summit 2025.   Certified as a Great Place to Work in 2025, the company also excelled at 8th ICC Social Impact Award 2026 for its commitment to CSR Activities in Project Mission for Vision in Meghalaya, and “ET NOW Champions of CSR” at the ET Edge ET NOW Champions of CSR 2025.   With a team of over 9,900+ employees and our multi-distribution model covering Bancassurance, Agency, OEM, Broking, Retail Direct Channels, and Digital collaborations, we are committed to providing both Suraksha and Bharosa to all our consumers. Leveraging a vast network that includes over 23000+ SBI branches, plus agents, financial alliances, OEMs, and digital partners, we extend our services to even the most remote areas of India. Our offerings cater to Retail, Corporate, SME and Rural segments, and our diverse product portfolio ensures accessibility through both digital and physical channels.

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Indian Kitchen Appliances Brand Glen Announces Independence Day Offer on BLDC Kitchen Chimneys

Glen Appliances Pvt. Ltd., one of India’s leading kitchen appliance brands, today announced the return of its annual Glen Independence Day Offer, running from August 1 to 17. This year’s edition puts the spotlight on the brand’s BLDC (Brushless DC Motor) chimney range, offering customers up to 60% off as part of Glen’s continuing mission to bring smoke-free, healthier kitchens into Indian homes.   Held every year around India’s Independence Day, the offer has become one of Glen’s most anticipated shopping moments. This edition’s core message is an upgrade: encouraging households still using conventional chimneys to move to BLDC technology, which delivers stronger suction, quieter operation and greater energy efficiency. Alongside the BLDC range, the sale also covers Glen’s heat auto-clean and designer chimney collections.   Hero Products in the Sale Three models anchor this year’s campaign: CH6076HSRDCAC90 (Double Draft Auto-clean chimney with Heat Sensor & BLDC Motor CH6061LCDDCAC90 (Curved Glass Chimney with LCD Display and BLDC Motor CH6052LCDDCAC60 (T-shape Chimney with LCD Display and BLDC Motor   Commenting on the sale, Rintu Dasgupta, COO, Glen Appliances Pvt. Ltd., said, “Indoor air quality is one of the most overlooked aspects of kitchen wellness in Indian homes. Every year, the Independence Day Offer gives us an opportunity to encourage this shift, moving households from conventional chimneys to our BLDC range, which is quieter, more powerful and more energy-efficient. Smoke-free kitchens aren’t a luxury anymore; they’re fast becoming an essential part of how modern Indian families cook and live, and we’re glad to make that upgrade more accessible this festive season.”   Availability The Glen Independence Day Offer is live on the Glen India website and across the brand’s network of 200+ exclusive Glen Galleries nationwide.   Shop the sale: glenindia.com/pages/independance-day-offer-2026   About Glen Appliances Founded in 1999, Glen Appliances Pvt. Ltd. is one of India’s leading kitchen and home appliance brands, known for pioneering products such as auto-ignition cooktops and silent chimneys. With a growing focus on wellness-driven innovation, including smoke-free kitchen solutions that address indoor air pollution, Glen operates a nationwide network of 200+ exclusive Glen Galleries and 300+ service centres, supported by in-house manufacturing and a strong after-sales infrastructure.

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What Makes IIMT University Stand Out in India's Competitive Higher Education Landscape

India’s higher education sector has never been more crowded or more competitive. With hundreds of institutions competing for attention, students today have to look past glossy brochures and ask a harder question: which university actually delivers on accreditation, industry relevance, and career outcomes? IIMT University, Meerut, has steadily positioned itself as a top private university in India, backed by measurable rankings, a 30+ year academic legacy, and outcomes that speak for themselves.   Discover why IIMT University is redefining higher education with global rankings, industry-ready learning, strong placements, and academic excellence. Admissions 2026-27 are now open   A Legacy Built Over Three Decades IIMT University’s foundation stretches back more than 30 years, giving it a maturity that many newer private institutions simply don’t have. Today, the IIMT Group serves over 30,000 current students and counts more than 1,00,000 alumni across the globe a scale that places it firmly among the best private universities in India. This isn’t a campus built overnight to capitalize on demand; it’s an institution that has grown its academic ecosystem spanning Engineering, Management, Law, Pharmacy, Education, Agriculture, Computer Applications, Sciences, Health Sciences, and more into 140+ programs.   IIMT University’s 2026 Rankings: A Closer Look For students comparing private universities in India, third-party rankings offer an objective benchmark, and 2026 has been a strong year for IIMT University: NAAC ‘A’ Grade Accreditation — recognition from India’s premier academic accreditation body World University Rankings for Innovation (WURI) 2026 — ranked India’s #1 university and globally #4, in Entrepreneurship and also ranked in 16 different categories IIRF 2026 — ranked #6 in all of India among New-Age Emerging Universities and #1 in Uttar Pradesh QS I-Gauge 2026 — awarded a Diamond Rating for academic excellence Times Higher Education Sustainability Impact Ranking 2026 — ranked 301-350 band in World OBE Rankings 2026 — achieved the Titanium+ Band for outcome-based education NPTEL 2026 — ranked in the Top 10 in Uttar Pradesh and Top 200 in India NIRF Innovation Rankings — recognized for research and innovation Shortlisted for the THE Awards Asia 2026, an international recognition for institutional excellence   Taken together, this cluster of recognitions is what makes the case for IIMT University as a genuine top ranking university in India not on the strength of one list, but across innovation, sustainability, outcomes, and academic quality simultaneously.   Industry-Aligned, Future-Ready Academics A degree is only as valuable as the doors it opens, and IIMT University has invested heavily in keeping its curriculum aligned with where the job market is heading. The university offers a joint degree collaboration with Google Cloud across programs like BCA with Google Cloud Specialization, B.Sc. in Cloud Innovation, and B.Tech CSE with Google Cloud Specialization giving students direct exposure to enterprise-grade cloud technology as part of their core coursework. It is also positioned as one of the region’s early AI-enabled universities, with dedicated AI labs and specialized programs in Artificial Intelligence, Machine Learning, and Data Science.   All programs are approved by the relevant statutory bodies: UGC, BCI, PCI, NCISM, AYUSH, INC, and NCTE ensuring degrees carry recognized weight with employers and higher education bodies alike.   Placements That Reflect Real Outcomes Rankings matter, but placements are where theory meets reality. IIMT University’s Corporate Resource & Interface Centre has built partnerships with 2,500+ recruiters, resulting in 4,000+ offers in recent placement cycles. Recruiters on campus have included TCS, IBM, Oracle, ICICI Bank, HDFC, Lenskart, Titan, Fortis, and Tech Mahindra, among others. The university also facilitates international internship opportunities, including placements in Europe and East Africa, a detail that matters increasingly to students planning global careers.   Financial Support and Accessibility Quality education shouldn’t be limited by financial background, and IIMT University backs that philosophy with over Rs. 15 crore disbursed in scholarships every year, covering merit-based, need-based, sports, and category-specific support. This combination of scale and accessibility is part of what continues to draw students comparing the best private universities in India rather than settling for the first option they find.   Considerations for Admissions 2026-27 For students evaluating options for the 2026-27 academic session, the current moment is arguably one of IIMT University’s strongest yet multiple 2026 rankings have landed in the same year, the Google Cloud collaboration is fully active, and the placement and scholarship numbers reflect sustained momentum rather than a one-off spike. Combined with modern infrastructure, smart classrooms, advanced labs, a digital library, and dedicated innovation and incubation centers, the university offers a genuinely complete environment for both academic and professional growth.   Final Word In a landscape crowded with private universities in India making similar claims, IIMT University distinguishes itself through a rare combination: institutional maturity, verifiable 2026 rankings across multiple independent bodies, industry partnerships that translate into real placements, and a financial support system that keeps ambition within reach. For students and parents evaluating where to invest the next chapter of an academic journey, IIMT University merits serious consideration among India’s top private universities.

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